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4th Street Photo Gallery

Opening Hours
Today: 2–8pm
Fri:
3–10pm
Sat:
3–10pm
Sun:
2–8pm
Mon:
Closed
Tues:
2–8pm
Wed:
2–8pm
Location
67 East 4th Street
Neighborhoods
4th Street Photo Gallery 1 Art and Photography Galleries Videos East Village

When I asked Alex Harsley if he knew who owned the 1968 Dodge Dart parked outside his gallery, his response was “that is mine…I purchased it in 1974, and have enjoyed it ever since…my car is all about the good times.” Complete with a penguin in the driver’s seat and an owl in the navigator seat, it certainly reflects the creative and historic atmosphere of the 4th Street Photo Gallery right behind it. Alex opened his gallery in 1973 and described it as a “museum of the past.” Although certainly showcasing past techniques, scenes, and individuals through its extensive collection, Alex has always been one step ahead of the curve throughout his long career in photography and videography. Alex developed his photography skills by playing around with the different techniques he had created as well as by learning from his mistakes. His career as a professional photographer began in 1959 when he got a job with a New York Attorney’s Office. After being drafted into the army, Alex was able to become a supervisor in the photography department at Color Lab due to his knowledge of photo chemicals and his ability to be “very good at getting weird kind of situations that no one knew anything about.” In the 1970’s, Alex began to focus deeply on experimenting with the photo chemical process. He became interested both in increasing his understanding and in spreading his knowledge to other photographers. He was able to open an art organization with the help of other artists that he was working with at the time, which he used as a platform for research, collaboration, and teaching. His organization, 4th Street Photo, is as much a community as it is a gallery. Since 1971, Alex has offered his space as a showcase for photographers of all backgrounds, as well as a meeting place where ideas are exchanged, portfolios are reviewed, and new friends are made. It has been instrumental in giving distinguished photographers their first significant New York City solo exhibits. Throughout his career, Alex has done an immense amount of work freelancing in both photography and video, collaborating with other artists on projects, and even producing video that would be displayed in the Whitney. He has also had the incredible good fortune of having spent time photographing both John Coltrane at the Apollo Theater and Muhammad Ali when he was a young fighter. However, in the early 2000’s, Alex realized that he was doing very little of his own work and decided to return to his own collection to begin the process of printing. He eventually produced around “2,000 or 3,000” of his own prints, many of which are displayed or stored in his gallery.

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More Art and Photography Galleries nearby

Lost Gem
ILevel 1 Art and Photography Galleries Visual Arts East Village

ILevel

So many of us tend to take photos on our phones these days, and then we are never quite certain what to do with them – whether to print them out, and where to place them in our home or office if we do - while others have acquired meaningful pieces of art over the years, but have no concept of how to hang them. This is where David Kassel and Michelle Conrad, the husband and wife team behind ILevel, come in.I had spoken on the phone with Michelle prior to our meeting, and I had, of course, read about ILevel on line. I was not at all prepared, however, for what I discovered upon entering their gallery on East 7th Street. The fantastic space is vast - absolutely ideal for displaying artwork in any form.David and Michelle greeted Lucas, the photographer, and me and invited us to sit on their couch as we began to chat, and play with their adorable new puppy. It was a perfect, relaxing atmosphere for anyone who is interested in receiving some great advice about decorating their walls.David began by sharing a bit of his background with me. I had to stop him immediately when he related that he had attended SUNY Purchase, for my family and I lived on the same street as the university for fifteen years. I, of course, knew the Neuberger Museum of Art at Purchase where David worked while a student. Following this, he secured a job at the Guggenheim Museum in New York. In the 1980s, when David became aware of the "crazy purchasing" of art that was going on with corporations, he decided that it was time to go out on his own and begin an art installation business. He has not looked back since.What came as another surprise to me was when David mentioned that he has lived in this brownstone for over forty years, only recently (2016) deciding to open a brick and mortar space, downstairs, for his thirty-year-old company. Today, the walls are covered with photos from Michelle and David's own family, as well as work from private dealers who do not have space to display paintings.When we were there, it was an eclectic mix with contemporary pieces, botanical works, and eighteenth century Hindu art. In addition, several walls were devoted to the fifteen members of their staff - all of them artists. Michelle added that they are constantly changing things up - creating unique configurations, as they want to be able to inspire those that come through their doors. "There are endless creative possibilities as to how one might choose to hang their artwork; we like to allow our clients to see what they, potentially, can do with their own collections."Michelle is from Chicago and has had an interesting, successful career in marketing. Today, however, she chooses to work along side her husband, sharing ideas in any and every aspect of the business, as well as raising their two children. They appear to be one terrific duo.David shared several amusing stories with us from his encounters with clients. Who gets to share lox and bagels with someone in the Dakota building, or a cup of coffee with some of the most fascinating people in New York, hearing their stories, and looking through their photos? When I inquired as to whether or not the business continues to make them happy, David had no hesitation in responding, "We love what we do, even after all of these years... However, it is the relationships we form that are the most meaningful to us." Elaborating, Michelle shared that people are always pleased to see them. "Often, we are the last step in what was otherwise a challenging renovation or move." At the point that their team comes in, all the dust is, literally, settled, and the boxes are unpacked. ILevel is simply putting on the finishing touches by placing beautiful art on the bare walls.

More places on 4th Street

Lost Gem
Pageant Print Shop 1 Bookstores East Village

Pageant Print Shop

Pageant Print Shop’s entirely glass storefront bordered by light blue is instantly eye-catching and proudly displays the treasure within. Inside its bright, buttercream interior, an immense assortment of old prints and maps line every wall and fill neatly-labeled display racks.This sanctuary of beautiful historical pieces was created by Sidney Solomon and Henry Chafetz in 1946. It was originally one of the many second-hand book stores on Fourth Avenue, an area that was then known as “Book Row.” Now under the leadership of Sidney’s daughters, Shirley and Rebecca, Pageant Print Shop primarily sells old prints and is thriving at its current 4th Street location.Having worked with historic pieces her whole life, Shirley knows how to get the best prints. She has amassed her impressive collection from antique book auctions as well as other various sources that she has built up over the years. Rodger, who has been working at Pageant Print Shop for over a decade, told Manhattan Sideways that “what we are looking for are old books with the bindings broken that are really not in very good shape on the outside, but still have good quality prints, maps, or illustrations on the inside.” Although they search for old books based on the contents within, the shop also sells the old bindings for creatives looking to make decoupage and other fun art projects.Pageant Print Shop is definitely a fixture in the East Village, and in the words of Rodger, is “one of those neighborhood jams.” They enjoy “a loyal group of people that have been coming here for eons," tourists looking for something authentically New York City, and neighborhood people walking by. Rodger told us that newcomers are often “surprised that they are able to buy a piece of history,” and return for more of their authentic, beautiful, and historic prints. Pageant Print Shop is unique in its extensive, high quality, and affordable selection. Rodger affirmed that “It’s going to be hard for you to find someone who has this kind of a collection at these kinds of prices - it’s just true.”