10 Thousand Steps

Book Club isn’t just for the suburbs anymore — as a new bookshop, bar and coffeehouse gives East Village denizens and beyond a new place to pore over and pour over their favorite reads. Married proprietors Erin Neary and Nat Esten, East Village residents themselves, had longed for an independent bookstore to serve the Alphabet City area, they told the Manhattan Sideways team when we popped in to see dozens of happy customers enjoying a read and a latte one sunny Friday morning. “We always thought that the neighborhood needed another bookstore, ” said Erin, “and we also kept wondering, ‘Wouldn't it be so cool if you could drink wine while you were shopping for books? ’” They decided not only to open a bookstore and bar, but to additionally add in the day-to-night-element of coffee into the mix. While both Erin and Nat had worked in hospitality before, bookselling was new to them. “I started doing research in 2017 and worked with the American Booksellers Association’s consulting program to help new bookstores get off the ground, ” said Erin. “I met with them as well as other bar owners and bookstore owners in the neighborhood and did as much research as I could without actually doing it. ” The duo launched Book Club in November 2019, enjoying an enthusiastic community reception until COVID-19 forced them to pivot. “Nate started doing bike deliveries — as many as 20 miles a day! ” Erin told us. “He’d go out to Harlem to drop off books and then all the way out to Bushwick — so a lot of people learned about the store that way. ”Once they were able to reopen to the public, Book Club forged full steam ahead in engaging the community in “book club”-esque events — from author talks to poetry readings to creative writing workshops, with additional unique offerings like an adult spelling bee and a “drink and draw” sketching class. They’ve also recently received their full liquor license, and plan to roll out literary-themed cocktails like an In Cold Bloody Mary or the Murder on the Orient Espresso Martini, Erin told us. More than anything, she added, she enjoyed having customers back in the store to guide them toward their next favorite book. “Our staff are not just really good baristas, but they’re avid readers as well. So between myself and the rest of the team, we have a really good handle on the books here — it’s fun to be able to curate not just what we stock, but to get the right book into someone’s hands. ” 

Tucked into a cozy storefront on E9th Street, Pillow-Cat Books is — for any literary-minded animal lover — the cat’s meow. Guarded by the shop’s namesake cat, the bookstore opened by author Cleo Le-Tan is the city’s first animal-themed bookshop, offering new, used and vintage books across genre and language with one uniting theme — at least one animal or animal character within its pages. Cleo, a New York-based writer and the daughter of famed New Yorker illustrator Pierre Le-Tan, was inspired to open Pillow-Cat Books in September 2021 after working on A Book Lover’s Guide to New York, itself a charming tribute to the Big Apple’s best independent bookstores. “I interviewed people who have bookshops, and then I realized, ‘Oh, I want my own! ” she told the Manhattan Sideways team when we happened upon her eclectic collection one sunny Friday. She began to curate and source a stock of animal-themed works, finding special joy in hard-to-find tomes from years past. “I love vintage children’s books from the 1950s and 1960s, ” said Cleo, surrounded by books available to shop by category of animal as well as subject matter. Cleo told Manhattan Sideways that settling down in the East Village on 9th Street among the block’s many other speciality retail shops was one of her favorite parts about running Pillow-Cat. “I think it's a really nice block — I like how many independent, unique shops there are, ” she noted. “It’s a fun block because you get people coming from Tompkins Square Park who are friendly and local, but you also get visitors. ” We’d have to agree — as we browsed the shop, we already noticed several grateful visitors building their own stacks, making sure to give Pillow-Cat a pet on their way out. 

Washed in the warm lighting of this special shop, approximately 7, 000 books rest on shelves, in drawers, and tucked away in little nooks. Open for more than twenty years, this store has focused on collecting scholarly books ranging from art books to philosophy and everything in between, with much of the prose coming from estate sales. The feeling of age is the first thing we sensed when we walked in through the front door: creaky wooden floors beneath our feet and the scent of old paper in the air conjure a comforting environment where anyone might stumble upon that rare book or record they have been searching for over the years. As a former bookstore owner, it warms my heart to see a bookstore such as this one still thriving.

The ice cream at Alphabet Scoop is refreshing in more ways than one: Managed by Robbie Vedral, Alphabet Scoop is an extension of Father’s Heart Ministry, which has been focused on empowering the neighborhood youth in the Lower East Side since 2005. Robbie, for his part, has always believed that if you take care of your employees, your employees will take care of you—in this case, those employees just so happen to be high schoolers from the East Village. Under the wishes of his parents, who are still pastors of the church next door, Robbie has taken it upon himself to hold Alphabet Scoop to an uncompromising standard, always ensuring that things are done right. From a background of 25 years in retail, Robbie has found that he can learn from anyone’s mistakes - including his own. He has, in this vein, adjusted the shop’s schedule to keep it open all year; previously it was just a summer stop, but Robbie found that being a seasonal location made it more difficult for customers to anticipate when Alphabet Scoop would be in business. So, now, rather than seasonal hours, Alphabet Scoop boasts seasonal flavors. Pistachio flavor, a summer 2019 special, comes highly recommended by the Manhattan Sideways team. Alphabet Scoop is also constantly experimenting with new flavors suggested to them by customers, so if you’ve been saving up that million-dollar ice cream flavor idea, Alphabet Scoop might just be the place to make it a reality. The “sweet n’ salty” flavor is proof of the potential here, as it was suggested by one of the shop’s  younger customers. While the spritely New Yorkers that work in the shop are paid for their work, Alphabet Scoop is also a non-profit. The mission, transparently, is as stated on the walls: “Justice & Sprinkles for all. ” The kids, typically between the ages of 14 and 16, learn all aspects of the business, from hands on skills such as making ice cream to managerial skills like taking inventory. The goal of Alphabet Scoop is to encourage maximum involvement from its employees, so they are invited to help make decisions about the business. Robbie told us a story of a young woman, for example, who has worked in the shop for close to two years, and who was initially quite difficult to work with - but with patience and persistence from Robbie and other employees, the young woman grew to better understand the mission of Alphabet Scoop, and now even has keys to the shop. Robbie’s work at Alphabet Scoop shows the importance of creating strong foundations for young people, as well as how truly influential small businesses can be in their communities. Stop by the shop - any time of year - to help Robbie make his impact.