Opening Hours
Today: 12–5pm
75 East 4th Street
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More Juice Bars nearby

Lost Gem
Pure Green 1 Juice Bars Gluten Free East Village

Pure Green

The Manhattan Sideways Team was greeted with warm hugs by Nikki Schlanger, the marketing director, who brightly declared that she is “a hugger” and that she prefers to go by the title “lady of the house. ” She was excited by the prospect of us trying everything and made it very clear that she believes in this store. Pure Green is not just a juice shop: There is a wide variety of yummy goodies on the menu, including smoothies. According to Nikki, the Banana Nut smoothie tastes like “Magnolia’s Banana Bread Pudding, ” and the Blue Royale tastes like “a Girl Scout Cookie, ” each for under three hundred calories. They also have a variety of nut milks - cashew milk, almond, milk, coconut milk, and a matcha green milk, which, we learned, can also be used for cooking. Nikki called out “Ladies, let’s do shots! ” referring to the immunity boosting ginger shots, which are especially good for the fall and winter months. Everything is made in house - the nuts milks, the nut butter, and the juices themselves. There are no preservatives, and so each juice has a three day shelf life. Pure Green also offers juice cleanses. What impressed us and sets the business apart from other juice places is that they offer complimentary cleanse coaches. Kayla, the manager of the store and one of the “Pure Coaches, ” told us that the store is “her baby, ” while setting up some juices for us to sample. She spoke with us about the cleanses and the reasons to do one. We learned that they give the digestive system a rest from having to process toxins such as alcohol, fatty foods, and sugar. Each juice contains the equivalent nutrition of five pounds of produce. A cleanse also reestablishes pH balance: Kayla explained that the body is often too acidic which leads to lethargy, dull skin and hair. A cleanse will re-alkalize the body, and should ultimately be done once a month, like “changing the oil in your car. ” “We are all about transitioning people from an unhealthy to a healthy lifestyle. We’re all about baby steps, ” Kayla said. With the help of a “Pure Coach, ” customers gets a personal cleanse based on flavor and intensity preferences. By the end of Kayla’s lesson, Manhattan Sideways members who had never considered doing a juice cleanse were starting to feel tempted. Each of the smoothies and juices we tried were equally flavorful. Nikki explained that Pure Green gets its açaí straight from the source, the raw cacao from Equador, and the rest of the produce from local and organic farms. She let us in on the secret, that zucchini is the key ingredient in many of the green juices, as it makes the flavor smooth and silky without any bitterness. Everything is gluten and dairy-free and there is no HPP, which stands for high-pressure pasteurization. “We don’t cut corners, cuz that’s how you kill people, ” Nikki told us. Not only are they doing good things for the health of those who pop in, including the NYU student crowd, Pure Green donates 1% of their profits to charities that help bring clean water to the world. “We’re saving the world, ” Nikki said with a grin.

More places on 4th Street

Lost Gem
Pageant Print Shop 1 Bookstores Family Owned East Village

Pageant Print Shop

Pageant Print Shop’s entirely glass storefront bordered by light blue is instantly eye-catching and proudly displays the treasure within. Inside its bright, buttercream interior, an immense assortment of old prints and maps line every wall and fill neatly-labeled display racks. This sanctuary of beautiful historical pieces was created by Sidney Solomon and Henry Chafetz in 1946. It was originally one of the many second-hand book stores on Fourth Avenue, an area that was then known as “Book Row. ” Now under the leadership of Sidney’s daughters, Shirley and Rebecca, Pageant Print Shop primarily sells old prints and is thriving at its current 4th Street location. Having worked with historic pieces her whole life, Shirley knows how to get the best prints. She has amassed her impressive collection from antique book auctions as well as other various sources that she has built up over the years. Rodger, who has been working at Pageant Print Shop for over a decade, told Manhattan Sideways that “what we are looking for are old books with the bindings broken that are really not in very good shape on the outside, but still have good quality prints, maps, or illustrations on the inside. ” Although they search for old books based on the contents within, the shop also sells the old bindings for creatives looking to make decoupage and other fun art projects. Pageant Print Shop is definitely a fixture in the East Village, and in the words of Rodger, is “one of those neighborhood jams. ” They enjoy “a loyal group of people that have been coming here for eons, " tourists looking for something authentically New York City, and neighborhood people walking by. Rodger told us that newcomers are often “surprised that they are able to buy a piece of history, ” and return for more of their authentic, beautiful, and historic prints. Pageant Print Shop is unique in its extensive, high quality, and affordable selection. Rodger affirmed that “It’s going to be hard for you to find someone who has this kind of a collection at these kinds of prices - it’s just true. ”