At Paris Baguette, the Manhattan Sideways team grabbed a tray and a set of tongs and indulged. We found each baked bread to be more desirable than the next, from the simple white loaf to the peanut crumb to the chocolate cream bread. The cakes are magnificent pieces of art. We were particularly drawn to the strawberry and fresh cream, and the chocolate and banana. A chain that originated in Korea, Paris Baguette now provides baked goods to almost three thousand stores. Although not everything is prepared in-house, the aroma alone makes it worth a visit, as does the show of people who come through Paris Baguette each day.
Dover Street Market is a seven level hodgepodge of runway-ready designer looks laid out like a modern art gallery. On the ground floor is a fun café, Rose Bakery, with an assortment of light eats like toast and eggs, market salads, and sweet scones, as well as a comprehensive listings of cold drinks, teas, coffees, and wines. Shoppers and art-enthusiasts alike can effectively spend their entire day here. As a fellow Sideways member and I explored the market with from head to toe, we could not help oohing and aahing, pointing at curiosities for the other to see, and interacting tangibly with some pieces. On the seventh floor, we tried on almost every pair of the funky glasses displayed. On the sixth, we were met with whimsical creations, all somehow embodying the phrase “we make noise not clothes” that filled a corner in bold, lit-up letters. One of these, a tee-shirt with a picture of an apple, was captioned “pepper. ” A large pole (an infrastructure found on each floor) was collaged with miscellaneous beer cans, shower items, and holiday-specific ornaments. The walls of the fifth floor were decorated with cooking utensils, and mannequins in motion sported looks that combined the aesthetics of circuses and lawyers. Probably the smallest floor, the fourth featured architectural garments fashioned from hard leather and light lace. At the end of the floor, a water park themed staircase, equipped with a tunnel, beach ball and sand structures, slid us downstairs to splash into the pattern-filled third floor. On the second, we were met by statement sneakers and more fun glasses. Back on the first floor, we decided to linger a bit longer, checking out the Bo & Play headphones that were set against a white wall surrounded by neutral shapes in all dimensions, each bringing the accessory more focus. We flirted with the shiny pieces of jewelry on the other side of the floor, wanting to bring each ring, bracelet and necklace home. Collectively, our side street exploration of Dover Street Market was filled with a beautiful assortment of artistic garments and accessories, eye-catching artwork and infrastructure, and a great deal of smiling.
A young, hip crowd filled the house on a Wednesday at 4pm, and not just for the incredible baked goods. There are numerous bakeries sprinkled throughout Korea Town, but I, like many others, was particularly drawn to Tous Les Jours for its vast seating area and the music videos playing on a huge screen.
“By accident, ” answered Olga Blanco when I asked her how she got her start in the printing business. Her husband started Nobel Printing in 1979, and Olga took over a short while later when he became ill. “I learned and I kept going, ” she smiled, remembering a time when the business was new to her. She, in turn, has taught her son, who works for a printing company in Florida. Olga shared with me that when her son's business decided to use the traditional printing press in an effort to distinguish themselves from others, his knowledge of the machine lead to a promotion. “No one else knows how to use these, ” she gushed, “so they increased his pay. ”Originally from Columbia, Olga journeyed to the States in 1969 at the age of seventeen. Since living here, she has seen a lot of changes, many of which have had an negative impact on her custom printing company. “Everything is digital these days, ” she rationalized, "And everyone thinks they are a designer. ” With so many people in possession of a computer and the means to make their own digital copies, her fears are not unwarranted. Topped off with rising rents, Olga is not sure her business will operate for longer than a few more years. Indeed, she has seen many others pushed out of the neighborhood for similar reasons. “The real estate business is hungry for money, ” she said, shaking her head. Despite the obstacles, Olga remains quite confident in the product, itself. She happily deals solely in custom printing, taking on any job no matter the size and “creating something beautiful. ” When I visited in the summer of 2016, Olga was working on a wedding order of 2000 invites and could not conceal her passion for the project. She showed me her early drafts, pulling out the quality card stock and brushing her fingertips over a soft design that depicted a tree just in bloom. There is no replacement for “that human touch. ”
Co-founded in 1994 by former number one middleweight boxer, Michael Olajide, and Leila Fazel, a former ballerina, Aerospace claims to offer “a revolutionary new fitness that engages body, mind, and spirit. ” Leila explained that the Aerospace workout is “revolutionary” in two ways: first, it does not involve any machines, and second, it has its foundation in athlete-level boxing to engage cardio, muscle endurance, and core strength. The company has its own boxing ring and jump rope line. We had the pleasure of seeing Michael, who lost vision in one of his eyes in the early 1990s, guide a student through some boxing combinations as part of the Aerospace workout. Although Michael and Leila intend to maintain the “authenticity of boxing” in their program, Aerospace is open to everyone, with or without boxing experience. While some learn to hit bags on the second floor, others in a more advanced program spar in the boxing ring on the first floor. Leila also runs a workout that combines shadow boxing with ballet.
Jon Eisen is not only one of the partners of Between the Bread and its director of strategic growth, but he is also heir to one of the pioneers of the venture, which has delivered sandwiches to office workers since 1979. Ricky Eisen, Jon’s mother and the company’s president - who was born on the outskirts of Tel Aviv - decided to use large-scale catering to bring healthy meals to her clients in a more efficient way. Jon claims that the result was the first catering company in New York City. Ricky’s idea to use only healthy and local ingredients proved to be a pivotal moment in the way catering to corporate clients is done today. In 2013, Ricky put her son in charge of the retail and café side of the business, which up until that point had been secondary to catering. Recognizing the recent popular trend of eating healthy and local, Jon quickly began streamlining the production process, including installing digital cash registers to track customer orders. This lead to a doubling of revenue. His success prompted Ricky to name him partner in 2015. Despite these changes, the core of the business is still the same: using organic, fresh, and seasonal to serve “high quality meals. ” And to hear it from Jon and the head of brand strategy, Victoria Rolandelli, this core seems to resonate well with customers. Between the Bread opened two more locations in October 2015 and has plans to have a total of twelve locations throughout the city. Located in the Chelsea Terminal Warehouse, the 27th Street Between the Bread is in a massive space that was previously an unloading station for trains. In the not-too-distant future, once Hudson Yards is complete, it is Jon's hope that they will become the "new Chelsea Market. "
Originally constructed in 1905, this building became the home of the beloved Gershwin Hotel in 1992. In 2014, Triumph Hotels took over the space and invested a good deal in renovations, renaming it The Evelyn. As an homage to building’s artful and musical past, the guest rooms feature music note-tiled bathrooms, trombone-shaped chandeliers, and decorations inspired by the Art Nouveau style of the 1900s.