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Opening Hours
Today: 10:30am–8pm
Fri:
10:30am–8pm
Sat:
10am–6pm
Sun:
Closed
Mon:
Closed
Tues:
10:30am–7pm
Wed:
10:30am–7pm
Location
237 West 15th Street
Neighborhoods
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Lost Gem
Barba Men's Grooming Boutique 1 Hair Salons Barber Shops undefined

Barba Men's Grooming Boutique

Xavier Cruz has been a stylist since the mid-1980s, but he did not make the decision to focus solely on men until 2014. His reason for the shift, he said with a cheeky smile, was because he “was really bored. ” All joking aside, his true reasoning revealed a clever mind who saw a niche in the salon world and decided to fill it. As Xavier pointed out, there are almost no male salons in New York City. There are barbershops, yes, but not upscale men’s salons where you can get hot towel shaves and buzz cuts but also coloring and other processes. “We’re stylists, not just barbers, ” Xavier clarified, adding, “When guys choose Barba, they know they’re not just coming in for a trim. ”When I visited Xavier in 2016, he had recently moved his salon a couple blocks west on 19th Street. He explained that his old location had grown too small for his clientele – “Guys were literally standing outside! ” The new spot is highly modern, with black and chrome interiors and an atmosphere that echoes the feeling of high-end nightclubs and spas. In this space, Xavier has continued to offer many services, including single and double process color jobs, beard trimming with scissors as opposed to a razor, and beard dying. He also has perfected the art of gray blending, a way of making men’s gray hairs look softer and more natural. Thanks to his unique menu of services, Xavier has amassed a clientele base throughout the city and beyond: some out-of-state customers make a day of coming in to Manhattan to get pampered. “We are a safe haven for some men, ” Xavier informed me, explaining that some guys often feel uncomfortable going to a salon. Barba provides a space where they can get their hair dyed without fear of being judged. It has become such a safe social space that Xavier has considered hiring a nail technician so that the men can have a manicure along with their hair. Many men have told him, “If you did nails here, I would get my nails done. ” Another service Xavier is hoping to add in the future is Scalp Micro-Pigmentation, or SMP for short. It is a special tattoo drawn onto those who are balding to make it look like you have stubble on your head. As far as Xavier knows, there is not one salon in the state that offers SMP, and so he is excited to be the first. And if anyone needs an example of SMP, they need look no farther than Xavier’s own head – he pointed to the front of his scalp, and I was surprised to realize that what I was sure was shaved hair was actually a tattoo. Despite the variety of high quality services, Xavier feels that the prices are still reasonable – “between an average barbershop and an average salon, ” he estimated. Customers are guaranteed excellent service, since “everyone’s super talented” in the salon and everyone who walks through the door is offered coffee, tea, and wine. I was also pleased to witness the camaraderie in the salon: Xavier admitted that many times, “stylists are out for blood, ” but that Barba stylists share clients and get along well. He concluded by emphasizing that anyone who comes to Barba is “in for a treat! ”

More places on 15th Street

Lost Gem
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Kidding Around

“I really want families to play together. That’s my goal in the store, ” said Christina Clark, who has been wowing parents, grandparents, and, most importantly, children for decades with her wonderland of toys and games. Christina worked in a toy store as a young mother and realized she had found her calling. She opened Kidding Around on Bleecker Street, followed by several other locations. Today, it is the 15th Street shop that has survived throughout the years. “I love going to work every day, so it was a good choice for me. ”In the shop’s beginnings, its selection of toys and games leaned toward the traditional — “no batteries, no remote controls, and everything that just uses your imagination. ” Over the years, however, Christina chose to grow with the times and introduce more modern, automated items into her inventory. Her own children later helped her bring new options into the store. Today, Christina feels lucky to work with her daughter, Kasey Coyle, who uses her background in applied behavioral analysis to stock plenty of books and toys for younger children and those with special needs. Interestingly, during the COVID-19 pandemic, Christina found that her clientele went back to the basics — the demand for puzzles and classic board games was revived. “I hope that trend continues, ” she said earnestly. “I hope that people remember how much fun they had playing games with their family so it brings us together and off our devices. ”