Ken Giddon likes to say that he went “from riches to rags” by leaving a career as a bond trader to reopen his grandfather’s men’s clothing store. Harry Rothman used to peddle his wares from a pushcart on Delancey Street in the 1920s before moving into a retail space. “He kind of created the concept of a discount clothing store, ” Ken remarked. Rothman's closed for a time after Harry’s death in 1985, but Ken revived the business a year later in a stunning, 11, 000-square-foot storefront on the corner of 18th Street in Union Square. “I love being on a side street. It gives us the ability to afford a bigger space while watching the movable feast that is New York walk by every day. ” Five years after the shop’s reopening, Ken invited his brother, Jim, to join him. “This is one of the true family businesses in Manhattan. ” The store, which carries both casual and formal attire from top designers, aims to make the shopping experience for men “as efficient and rewarding as possible. ” To this end, Ken and Jim scour the market, travel abroad, and attend numerous trade shows to find the best brands. “We try to provide our customers with that personal, small-town feel in the middle of the city, ” Jim said. Despite Rothman's more modern look and merchandise, the brothers strive to keep some core elements of their grandfather’s business alive, particularly by preserving his humble approach to owning a men’s retail store. As Harry used to say, “It’s not so serious what we do. We just sell pants for a living. ”
