Uliana started out as a hairstylist in her hometown of Cleveland, Ohio. It was at the urging of her friends, a band of musicians living in New York, that she relocated to Manhattan, following a lifelong spiritual pull to the city. Uliana speculated that the Big Apple may have called to her because her parents, both Italian immigrants, first settled here when her mother was pregnant with her – an intangible connection that she never lost.
After working at a beauty shop on 9th Street for a year and then spending time as a color specialist at a high-end salon on Madison Avenue, Uliana realized, “I just want a room where I can do my own thing.” As serendipity would have it, the business she once worked at in the East Village was looking for a buyer, and Uliana was more than thrilled to swoop in and take over the upstairs space. Though she later moved into the larger downstairs area, she is thrilled to say that she has remained at the same address – a historic building that was once home to Jimi Hendrix in the 1960s.
Helming her own salon has allowed Uliana to focus on her overarching hair styling philosophies: keeping the integrity of a person's hair and bringing out their beauty.
Strolling along 5th Street, I was immediately drawn to a row of old-fashioned light bulbs hanging in the window of a small hair salon. Alexandra, the owner, invited me in while announcing that today, June 3, 2015, was Filament’s first day open! As I admired the salon’s hardwood floors and simple, appealing interior design, Alexandra told me that she and her co-owner, Seiji, had recently decided to leave the nearby hair salon where they both worked. A native Puerto Rican, Alexandra specializes in curly hair, while Seiji, originally from Japan, mostly works with straight hair and extensions. The pairing is perfect, Alexandra explained, because “there’s something for everyone here. ” And while she and Seiji have different styles, they both believe in a natural approach to hairdressing: instead of trying to change their clients’ hair, they embrace and enhance its natural beauty. The salon’s name reflects this philosophy. Alexandra and Seiji spent hours trying to decide what to call their new endeavor, but it did not click until they bought their signature light bulbs. When they saw the glowing filaments inside the shop, Filament Hair Salon was born - a place where "the light inside you shines through the strands of your hair. ”
In 1954, a Ukrainian refugee began Veselka as a shop that sold cigarettes, candy, and newspapers with a few tables for some tasty homemade Eastern European food. Over the years, it slowly evolved into a coffee shop, and then to a casual restaurant. Almost fifty-nine years later, it continues to thrive as a neighborhood destination when one is in need of comfort food, or as my own kids have told me, it is a great late night spot too. Open twenty-four hours a day, the restaurant’s menu is a mix of Ukrainian and typical American diner fare. More than a diner, though, Veselka is a family-friendly establishment that serves up Ukrainian "peasant" food - known to many as "Ukrainian soul food. "
Shahrzad Ghajar, founder of the gift shop Spooksvilla + friends, takes curation to another level. She meets with each of the artists represented in the store and personally chooses every piece showcased on the walls and shelves. Shahrzad, herself, is a talented artist, and many of her designs are featured in the shop. By focusing on the artists, Spooksvilla ensures that everything for sale - from apparel to wall art - is one-of-a-kind. “We like to be representative of original people doing original things— be it art, products, charms or any other kind of cool item, " said Ethan Velez, manager of Spooksvilla. Despite the fact that multiple artists contribute to Spooksvilla, the store is not a hodgepodge of styles. Rather, the art is united in its bold, whimsical designs. A favorite is the label on the bottle of the rose bath salts - a piece of art in itself. A woman with purple skin and purple hair rides a pink dragon, holding, of course, roses.
Serving an interesting but decadent assortment of coffees, hot cakes, desserts, Japanese tapas, sandwiches, pasta, and more, Hi-Collar functions as many things. In the morning the atmosphere is subdued and relaxed like a coffee shop, as customers come to enjoy “kissaten” – a term to describe Japanese-style coffee shops. The lady we spoke to at Hi-Collar told us their coffee selection is extensive and that there are a variety of beans to choose from. Not only is there the opportunity to select the bean varietal, but one can also choose how the coffee is made as well: pour over, aeropress, or siphon—each method drawing out a distinct flavor. For the non-coffee drinker, there are teas and even a fruit milkshake. As the afternoon wears on and evening approaches, Hi-Collar becomes a bar complete with wine, sake, and beer. Inquiring about the name, we found that Hi-Collar is in fact a term that came to be during the Japanese Jazz Age, when Western culture infiltrated Japan and many men were seen wearing Western style high collars. The only seating available is at the long bar, and the beautiful flowers and lamps that hang from the ceiling add to the allure of this multifaceted nook on 10th.
The essence of Duo is in its name; it is two things at once. It is dulled colors and clean lines, minimalist in feel but simultaneously filled with warmth and softness. Both young and old, vibrant and calm, it is modern and fresh but brings to mind memories of simpler times: of handwritten letters, cozy Sunday afternoons and soft breezes over the wide open fields of northern Minnesota, the owners’ home state. Conflicting and complementing all at once, Duo is the product of two minds at work. Sisters Wendy and LaRae Kangas have created a perfect little fashion oasis that fits right in with the small town vibes of Manhattan’s East Village. Growing up, Wendy and LaRae pestered each other and fought over clothes, as siblings will do, but in 2008 they decided to open up a shop together. Today, they work with dealers and emerging independent designers throughout the country and pick all their clothing, accessories, and home goods by hand, combining masculine and feminine styles with modern silhouettes and vintage traces to curate a timeless collection of quality, classic pieces. “It’s a very personal process, ” they told me, “and we put a lot of love into our shop and our collections. ” Nothing at Duo is mass-produced, and most of their merchandise is recycled. The sisters pour their hearts into the shop and work hard to stay true to themselves while keeping an eye toward the future, expanding their business into the world of e-commerce and social media. “It’s important to stay current and give the customers what they want, ” they said. They love what they do, and working with family makes it even more fun, according to the sisters. “It makes work smooth when you don’t have to verbalize what you’re thinking, ” they told me, “We just know what each other is thinking and it makes choosing products and daily operations much easier. ”Duo is a celebration of creative spirit. It is clear that the sisters revel in the one-of-a-kind individuality of each and every one of their customers who come to them looking for pieces that will express their own unique style. When explaining what they love about their work, they said, “It’s great to make a customer feel better when they walk out the door. ”