Being a barber runs in Sam Chulpayev’s family. His grandfather had his own barbershop in his native Uzbekistan and Sam’s uncles have also opened various barbershops and salons. After working at someone else’s salon for many years, Sam was proud to follow in his family’s footsteps and open up his own place at 170 West 23rd Street. The salon was tiny, however, with only five chairs, and he had amassed many devoted clientele while working in New York. He quickly realized that he would need more space, which led to him expanding across the street to number 169.
I spoke to Daniel, Sam’s brother, who works on the business side of Made Man. He was a banker before, but he decided to join the family business after Sam’s second location opened. He feels it is very important to “help out your own family.” He showed me around the barbershop, telling me about different aspects that made it stand out from other salons in the area. “It’s the little things that count,” he said, mentioning the method by which the barbershop keeps track of appointments. They custom built the electronic system entirely from scratch based on customer feedback. That means that even before someone steps into the shop, they are receiving personal attention from Made Man just by booking an appointment. Daniel also informed me that the barbershop offers many free services to their loyal customers. The barbers give free clean-up services in between haircuts, including beards, and complimentary massages are given with haircuts. “We really want to build a relationship with our clients, so we offer little freebies," he said, adding, "We’re the kind of shop that’s always hoping to give more for less.” Though many customers are local, there are a good amount from New Jersey and Westchester.
Daniel took me past a cupboard filled with antique barber tools. I learned that they come from a collection that Sam has amassed since 2010. It became clear that Daniel loves working with his brother. “When you’re working in a family business, the return on investment is definitely better,” he told me. “It’s your passion and your ideas.” The brothers’ passion can be seen in every aspect of the salon - even the chairs have been custom made using specially chosen prints and designs from the 1940s and 1950s. The devotion was also evident in the care and attention given to every customer. “Anything you can think of at a salon, you can get in our barbershop,” Daniel assured me. “We take their appearance very seriously.”
Before I left, I spoke to Sam, who was finishing a client’s haircut. His statement was heartwarming: “I come from humble origins, but I’ve made a really beautiful high-end establishment with every client in mind.” He explained that though his barbershop is definitely top of the line and can lean towards being pricy, he is always careful to keep things reasonable. “I don’t want to deny people service just because they can’t afford it.” It was touching not only to meet someone who had created something wonderful from the ground up, but also someone who remembered his roots.