Today, NoMad – short for North of Madison Square Park – is one of Manhattan’s hottest neighborhoods, but Moku, co-owner of Izakaya NoMad, could not have foreseen that when location-scouting for his New York variation of a classic Japanese izakaya (a casual bar serving small plates that pair well with alcohol). Having owned an izakaya in Korea Town, Moku wanted to bring Japanese food to a region where it was sparse.Averi, a member of the Manhattan Sideways team, had an exceptional experience at Izakaya NoMad. Upon her arrival, she was greeted warmly by Moku and his team and quickly shown around the restaurant before the dinner crowd poured in. They started at the front of the house, where Moku pointed out the first section of a three-part custom mural painted by an illustrator from the School for Visual Arts, depicting NoMad infused with elements of Japanese pop culture like Godzilla and Astro Boy. From there, they moved into a long, narrow hall lined with cozy geometric booths, a long bar and open kitchen. Moku admitted that it would have been easier to have the kitchen stationed in the rear like most eateries, but he and co-founder Jay desired to be transparent about their high quality ingredients and also wanted guests to be able to interact with their culinarily well-versed yakitori chef (who coincidentally, bares the nickname Godzilla).Passing by the bar, Averi and her hosts drifted to the back of the dining room, where on an elevated platform, reconfigurable chairs rested under cubed light fixtures. Behind them, modern counters hid in an exposed brick cove with a graffiti reptilian tail tagged on the wall. Back at the front, Averi took a seat at a grand communal table wrapped in cool light from the descending sun and decorative paper lanterns overhead. Sliding doors reminiscent of shōji separate the area from the restaurant upon request, creating an ideal space for company dinners and birthday parties. Moku noted that Izakaya Nomad's design established five “unique spaces… like a maze.” The bar was intimate and mature, the tables on the platform familial and familiar, the urban grotto youthful and hip, and the front room airy and conversation invoking.Once settled, Moku shared the novel-like menu with Averi, consisting of yakitori, sashimi, sushi, tataki, tempura, hot pots, wine, beer, and sake with informative descriptions for those who may be unfamiliar with Japanese cuisine. A waiter then brought three varieties of sake, and Moku gave Averi a brief lesson in the fermented rice alcohol. She learned that the intensity of flavor stems from how much the outer layer of each grain of rice is stripped away. For example, the harder junmai sake polishes less of the grain – only about thirty percent - so it had a strong rice taste, which Moku claims is popular with young people these days. The junmai ginjo sake takes away about forty percent of the grain, resulting in a subtle sweetness, while the junmai daiginjo removes fifty percent, leaving a “smooth” creamy texture and “less hangover.” The junmai daiginjo was Averi's favorite of the three, crisp and refreshing with just enough punch. Moku assured her that if sake is not a guest’s "cup of tea," an impressive list of both beer and wine are available.After drinks, Moku reviewed the custom tasting menu that had been prepared for Averi's visit. With lobster tail, soft fried tofu, sizzling butamoyasi (bacon, beansprouts onions, and chives), uni (sea urchin), and sushi, the menu was reflective of the izakaya’s overall project: to apply the best parts of the Japanese izakaya experience to a “New York market.” In fact, Izakaya NoMad was the first izakaya around to call themselves a Japanese gastropub. For this reason, the fare served at NoMad is not exactly conventional, as it includes items like sushi and ramen to meet the demand of its clientele. Additionally, the restaurant finds creative ways to incorporate less common snacks like chicken gizzard, battered, fried, and seasoned to be accessible to the average New Yorker.When the colorful, steaming plates began to arrive at the table, it seemed like they would never stop. What a feast. The enoki mushrooms wrapped in smoked bacon, grilled chicken skewers, and the fatty tuna sushi were all delightful; though the sweet “rocket tsukune” (free range chicken meatball), juicy beef short rib yakitori, and the smoky hamachi tataki (seared yellow tail) really stole the show. Averi was surprised when Moku revealed that many of the elements do not require intense seasoning: at izakaya NoMad, they “don’t overdo things” and like to let the fresh ingredients speak for themselves. Despite the quantity of dishes, nothing was repetitive. Each item showcased its own distinct medley of delicious flavors.Incredibly humble and hospitable, Moku and Jay are adamant about focusing on the food, not themselves. While they aim to rival the product of a five-star celebrity establishment, they seek to leave pretention behind, insisting they would never judge customers for how they use chopsticks or eat sushi. “As long as you enjoy, that’s the main point,” said Moku, “that’s our philosophy.” Providing “an alternative to any traditional beer experience in Manhattan” with an “upscale look but casual environment,” Izakaya NoMad has set out to be a safe, social gathering place where food, company, and alcohol can all be enjoyed without inhibition. From Averi's experience, we can verify that is certainly the case.
Hailing from a family of Brazilian Jiu-Jitsu royalty, Renzo Gracie is not a good man with whom to make trouble. He is, however, a good man to train with, carrying several blackbelts and fight records, including bouts against past world champions. In 1995, while still an active (young) fighter, Gracie moved to New York and opened Renzo Gracie in midtown Manhattan, a few blocks north of its current location. Since then, the gym has moved south, added Muay Thai to its training acumen (as well as comprehensive MMA and boxing programs), and seen more than one world champion come to train.
Arriving from South Africa, Albertus Swanepoel attended the Fashion Institute of Technology (FIT) in New York, which led him to an apprenticeship and ultimately his own glove-making business. The appeal of gloves, however, was “incredibly limited,” as most people wear them only seasonally. So, renaissance man that he is, Albertus switched gears and slid seamlessly into the world of hats. Now he is firmly entrenched in his new niche, and has been producing haute couture headwear since the 1990s. Grounding his practice in old-fashioned millinery traditions, but using techniques from multiple fashion disciplines, he is able to approach hats creatively and expertly. This is a must for a bold garment that can fall flat if not done stylishly. “I try to make things that people wear everyday and look cool but not nostalgic,” Swanepoel explained. And New Yorkers are wearing his high-end hats across the city. Albertus has a very optimistic take on his environment: “I think that’s the great thing about Manhattan. There are so many people living here that you can almost do anything and people will want it.”
“We wanted to be that diamond in the rough,” explained Ashley, the co-owner of Blank Slate. When Ashley and Zach, spouses and co-owners, were searching for a location for their restaurant, they wanted to find a neighborhood with a large crowd but not a lot of quality spots to eat. Blank Slate is successfully that hidden gem located in NoMad, one of Manhattan’s up and coming neighborhoods. Blank Slate attracts a crowd full of young, creative professionals who are quickly changing the area.Ashley and Zach established Blank Slate, which opened in November of 2015, in an effort to create the first coffee-shop-restaurant hybrid in New York City. Ashley explains that they were tired of going to places that provided quality coffee but low quality food. She wanted a place that offered superb grab-n-go coffee as well as more formal dining where friends could meet for a long meal.Ashley and Zach’s vision has been realized. Blank Slate serves killer coffee as well as an impressive assortment of salads, sandwiches and even gourmet desserts. Their coffee is proudly served from farm to cup in close to 20 days. They have a sign at the cash register indicating the green date and roast date of the coffee being served that day. My intern, Emily, hesitantly tried their brussels sprout Caesar salad and only had positive things to say about it, even though she usually does not enjoy Brussels sprouts. Blank Slate also has a small but wonderfully curated market located inside the restaurant, which offers primarily locally sourced products such as cookie dough, yoghurts, pickles and a host of beverages.In addition to serving excellent coffee and food, Blank Slate has a fun, creative atmosphere. Ashley and Zach chose Blank Slate’s name because they wanted to convey the idea that people can make or create everything here. While customers wait in line for coffee, for example, there are etch-a-sketches on which to play. They even have Instagram competitions that reward one talented etch-a-sketcher with a free meal. Ashley hopes that Blank Slate can be a space for people to create. She explained that the etch-a-sketch sends a message: the “possibility of everything."
In the race among Manhattan restaurants to attract customers, simplicity is sometimes lost. But not so in the Mason Jar, a restaurant and bar that keeps it old school with good vibes and great tastes. The southern, barbecue-heavy menu and extensive list of craft beers and bourbons speak for themselves, complete with suggested pairings. Each month, a new craft beer is featured in an effort to support small breweries. If these beers attract a following, they are added to the full-time roster.While visiting with some Sideways members, I had a lively conversation with chef about the different styles of barbecue - our North Carolinian team member swears by vinegar sauce and appreciated Mason Jar’s variety. The food is fresh and not overdone, but at the same time the Chef “puts love into it.” The high quality meat is treated seriously - specialty ribs are coated with a dry rub, smoked using apple and hickory wood, braised, and mopped with a tomato-based Kansas City-style sauce. Then grilled. The brisket and boneless pork butts are given no less attention.Replete with wood, American Flags, and comfortable seating, Mason Jar also achieves a homey feel to match its Southern style. Many of the University of South Carolina alumni in Manhattan choose this spot as the venue to catch the Cocks football games, and Villanova basketball fans flock here for their games, as well. With the hearty food, good beers, and down-home feel, it is easy to understand why. To put it plainly and simply, Mason Jar was a good find.