Walking into Squish Marshmallows is like walking into one of those Saturday morning cartoons you remember from childhood, back when things were a little simpler and the wonder of sweets was the real meaning of life.
Katherine Sprung moved to New York City in 2006 and has since worked in various fields, lived the vampire lifestyle of a DJ, tried her hand at food blogging, and then one day, quite by surprise, she discovered a recipe for marshmallows. She began making them and found that she had a lot of fun doing it.
Finding that they were very well received at a work reunion dinner, Katherine decided to try her hand at selling them. She began on Etsy, branched out to markets, and opened Squish, named after a habit she had of muttering “squish, squish, squish” and digging her finger into her cheek when was bored. Now, with the fancifully charming artwork decorating the walls, sourced from friends of Katherine, and a plethora of marshmallow flavors, from S’mores and Rocky Road to “Peanut Butter Jelly Time,” it is a curious little love letter to the sweetness and joy of all that is squishy and cute.
Book Club isn’t just for the suburbs anymore — as a new bookshop, bar and coffeehouse gives East Village denizens and beyond a new place to pore over and pour over their favorite reads. Married proprietors Erin Neary and Nat Esten, East Village residents themselves, had longed for an independent bookstore to serve the Alphabet City area, they told the Manhattan Sideways team when we popped in to see dozens of happy customers enjoying a read and a latte one sunny Friday morning. “We always thought that the neighborhood needed another bookstore, ” said Erin, “and we also kept wondering, ‘Wouldn't it be so cool if you could drink wine while you were shopping for books? ’” They decided not only to open a bookstore and bar, but to additionally add in the day-to-night-element of coffee into the mix. While both Erin and Nat had worked in hospitality before, bookselling was new to them. “I started doing research in 2017 and worked with the American Booksellers Association’s consulting program to help new bookstores get off the ground, ” said Erin. “I met with them as well as other bar owners and bookstore owners in the neighborhood and did as much research as I could without actually doing it. ” The duo launched Book Club in November 2019, enjoying an enthusiastic community reception until COVID-19 forced them to pivot. “Nate started doing bike deliveries — as many as 20 miles a day! ” Erin told us. “He’d go out to Harlem to drop off books and then all the way out to Bushwick — so a lot of people learned about the store that way. ”Once they were able to reopen to the public, Book Club forged full steam ahead in engaging the community in “book club”-esque events — from author talks to poetry readings to creative writing workshops, with additional unique offerings like an adult spelling bee and a “drink and draw” sketching class. They’ve also recently received their full liquor license, and plan to roll out literary-themed cocktails like an In Cold Bloody Mary or the Murder on the Orient Espresso Martini, Erin told us. More than anything, she added, she enjoyed having customers back in the store to guide them toward their next favorite book. “Our staff are not just really good baristas, but they’re avid readers as well. So between myself and the rest of the team, we have a really good handle on the books here — it’s fun to be able to curate not just what we stock, but to get the right book into someone’s hands. ”
Coppy Holzman moved to New York in 1976, and in the years since has undertaken multiple entrepreneurial projects. Most recently, alongside his daughter-slash-business-partner Logan Mikhly (who used to manage an animal rescue in New Orleans), Coppy opened Boris and Horton, a dog friendly café off of 12th street in the East Village. During our conversation, Coppy said, “I’ve moved away from New York here and there, but New York’s the best city on the planet, so why live any place else? ” (Relatable! ) But he and Logan had one issue: while walking around the city together, they found that there was nowhere they could stop in to eat or even grab a coffee with their dogs, Boris and Horton. They decided to solve this problem, and Boris and Horton opened its doors in February of 2018, offering great food and coffee, wine and beer in the evenings, and, of course, the opportunity for customers to spend quality time with their dogs, others’ dogs, and fellow dog-lovers. The vegetarian café sources its products from more than 20 local suppliers, including products from NYC staples such as pastries by Balthazar, cheese from Murray’s, Tea Pigs teas, and homemade syrups. The menu boasts both comfort foods and lighter options, and the wine and beer list rotates monthly - so there is always something new to try. But it’s not just humans who can get treats at Boris and Horton. For the pups, there are pupcakes, doggie doughnuts, french fries, beefcheek and other delicious delicacies made fresh by Maison de Paul. And when your furry friend is tired out from all the socializing and snacking, there are Casper dog beds available to fulfill all his napping-dreams. Logan and Coppy realized very quickly that Boris and Horton had become a community space. While half of their visitors are tourists, many of whom learn of Boris and Horton through social media or other news coverage, half of the customers at the café are neighbors of the business who have made Boris and Horton a “stop on their daily routine. ” In response to the café’s important role in locals’ daily lives, the father-daughter duo decided to expand their space, doubling it in size. In October of 2018 they opened the renovated extension, which includes an expanded seating area in the front, a colorful bespoke mural on the wall, and, notably, a party room in the back which is perfect for corporate events, human-birthday parties, dog-birthday parties, or any other kind of event you can imagine. Though the small fraction of the café’s space that includes the kitchen and main serving counter is not open to dogs due to health code requirements, the other 75% of Boris and Horton, including the entirety of the new extension, is completely dog friendly. Coppy assured me that New York is “a wonderful place for a dog, ” though before Boris and Horton New Yorkers might have struggled to find somewhere they could take their dogs along for Friday-night drinks. In fact, if you’re considering bringing a dog into your own routine, you can attend a weekend rescue event at Boris and Horton, where — just maybe — you’ll meet your new best friend. In collaboration with Muddy Paws Rescue, Boris and Horton has helped to find forever homes for up to twenty dogs in a weekend: pretty doggone amazing. If it’s human relationships that you seek, Boris and Horton may still be the place to go. With weekly events like trivia and bingo, Coppy and Logan are helping to “build up the community DNA. ” As Coppy told me, “Dogs are a great way to engage. . . it’s a catalyst for easy conversation. ” If customers meet at Boris and Hortonand end up dating, “then that’s even better! ” Coppy said. He even admitted that sometimes he’ll do a little matchmaking in the shop. And yes, there have been success stories. Then, of course, any weddings following such successes can be booked for the event space, and can even be ordained by Coppy himself, who is not only a matchmaker but also a minister. “I think people are wonderful, and they’re even better when they have a dog by their side, ” Coppy said, smiling. At Boris and Horton you’ll find the best of the best, from comfort food to good company — human or otherwise. On this little corner of 12th street, at least, Manhattan Sideways is happy to report that New York has officially gone to the dogs
Le Petit Parisien alludes to a nineteenth-century French newspaper. Started by Jean Dupuy in 1884, the paper achieved the largest media circulation of its time before retiring in 1944. The sandwich shop under the same name, which opened in 2015, is owned by Jean’s great-great-grandson, also named Jean Dupuy, in partnership with his nephew, Paul. Its narrow storefront is outfitted in copies of its namesake paper, and the menu offers a total of nine entrée sandwiches, including the deliciously simple "Parisien" - a ham and cheese sandwich. Others are named for historical French figures. The Brigitte Bardot contains artichoke, goat cheese, kale, and tomatoes atop a French baguette from Orwashers, while the Louis XIV, befitting the royal name, gets foie gras and fig confit. Other menu members include the Gainsbourg, the Charle de Gaulle, and the Marie Antoinette, which contains decadent, sixteen-month cured ham.
Strolling on 7th Street in the East Village, it is quite easy to miss the narrow Ruffian Wine Bar & Chef's Table. Doing so would be a shame, however, considering the unique wine-drinking experience that owner Patrick Cournot, a Greenwich Village native, presents to the customers that pass through its Moroccan-style arches. For starters, Patrick’s “dynamic groups of wines” - mostly from southern France - go beyond the usual red or white. Here, the red wines offered range from translucid to inky black, and the white wines from pale with hints of green to deep amber. Customers can enjoy their wine while looking at contemporary art by Alberto Burri and Patrick’s wife, Elena Hall, who also designed the space. Everything from the wine bar’s organic design to the intriguing dishes prepared by chefs Josh Ochoa and Andy Alexandre “puts you in the right frame of mind to enjoy the wine, ” according to Patrick. The polished 3, 000-pound concrete bar and colored ceramic patterns on the wall create a contrast with the colors of the wine, which Patrick thinks often get lost in the dark wood and dim lighted décor of most wine bars. The kitchen is located behind the bar, so customers can be reminded that Ruffian Wine Bar puts as much care into its food as its wine. As for the dishes, it is difficult to describe the menu as a whole because, according to Patrick, a vast percentage of it changes every week. The dynamic quality of the food selection, though, allows Patrick to “incorporate flavors as they come out” seasonally. Yet whatever the menu of the day is, Patrick wants to ensure that the dishes have an intense flavor, which often translates into doing a contemporary twist on familiar ingredients. Two members of the Manhattan Sideways team were able to sample Josh’s culinary inventiveness with a dynamic dish made of lentils cooked in salt water, dressed with yogurt spiced with curry leaf, mustard and cumin seed, and topped with beet sprouts, crunchy noodles, Thai basil, and lemon juice. The result was a perfect appetizer with many levels of texture that, Patrick assured us, “brings up and shows the vibrant elements of the wine” that accompanies it. More than that, it shows Patrick has reached his goal for his wine bar: “to do ambitious things in a small space. ”
What a find... down a flight of stairs from street level on 8th Street, Arts and Crafts Beer Parlor is the "antithesis of a sports bar. " Artisan and craft beer are brought together in a friendly environment that certainly had us feeling like we were right at home. The Parlor is also named for the Arts and Crafts movement, “a cultural revolt against the ideals of industrialization. ”When we visited, we spoke to Robert, one of the two owners, with whom we thoroughly enjoyed chatting. Robert is an internationally recognized speaker and writer on dining out and traveling with special diets (he co-authored the series Let’s Eat Out! ), and he also has a background in acting and producing on Broadway. He told us that the other owner, Don, has an impressive resume working with the FBI and counterterrorism efforts both in New York and around the world - which left us wondering what brought this dynamic duo together as friends and eventually co-owners. Robert informed us it was a love of American Craft Beer and the visual and performing arts... and that they actually met enjoying a pint of beer in Manhattan. Just as intriguing as its owners, the interior of Arts and Crafts is beautifully designed; the sophisticated wallpaper is custom made by Bradbury and Bradbury, and the soft green and beige pattern was Frank Lloyd Wright’s favorite, supposedly. The constantly changing art is displayed along the wall opposite the bar, and an exposed brick wall and fireplace give the parlor a true “extension of your living room” feel. Described by Robert, as the “Bugatti of beer systems, ” the twenty plus beers the Parlor keeps on tap rotate monthly and are kept by this state of the art system at a refreshing 32 degrees Fahrenheit. Robert also astounded us with how small the carbon footprint of the Parlor is — he told us they are very conscious of keeping things compostable and earth-friendly. In addition to their rotating display of art from both established and up-and-coming artists, the Arts and Crafts Beer Parlor also hosts a monthly lecture series on the subjects of art as well as culinary topics. We could not get enough of how interesting this place is — both the concept of art and beer coming together and the two fascinating minds behind it.
The Village Party Store, also known as Balloon Shop NYC and Halloween Headquarters, is a one-stop shop bursting with festive finds. From Christmas baubles to Pride parade supplies, this humble hole-in-the-wall has everything needed to throw a bash to remember. Inside, the shop feels like a dollar store, with packed aisles full of plates, cups, banners, costumes and more. But the real gems are the memories made here. Since 1993, New Yorkers have flocked to this party supply store to prepare for life's celebrations, big and small. For many, it's a family tradition to pick up graduation balloons or new year's hats. For others, it's the perfect place to find a last-minute baby shower gift or bridal shower decor. What makes the Village Party Store stand out is its focus on customer service. The knowledgeable staff help each customer find what they need for their perfect party. Next time you're planning a special event, check out this Greenwich Village gem. You'll find what you need for a celebration to remember.
We love Buon Italia in Chelsea Market for all their fresh ingredients imported directly from Italy, and what better way to enjoy those ingredients than prepared in a traditional Italian-style panini? La Panineria offers just that since it was opened by Mario Pesce, whose uncle is the owner of Buon Italia over in Chelsea Market. La Panineria is a quaint, authentic little Italian deli that offers sandwiches, pastries and desserts, soups, cheese plates, beer, wine, soda, and coffee, in addition to their small selection of Italian groceries. The shop is small, with just a couple of barstools in the window and one central table for people to eat around, but the food is absolutely delicious. We sampled the Parma Panini — a perfect combination of prosciutto and robiola cheese, along with the Cornetto — the Italian’s take on the croissant filled with Nutella and sprinkled with powdered sugar. Needless to say our taste buds were satisfied as we chatted with Mario about the subtle but notable differences between “American” Nutella and authentic Italian Nutella (Italian Nutella is apparently slightly healthier! ).
Warhammer is the retail branch of an online British company that has been providing its unique gaming service for thirty years. The 8th Street location is New York's hotspot for miniature table-top war gaming. Eager workers will walk customers through every step - how to assemble the models, paint the pieces, and how to play the game itself. It takes a certain kind of patience and skill set to contract one's army and may appeal to a customer who enjoys strategy games such as chess. While it is recommended that kids begin learning the game at age twelve, we met a half a dozen men from ages eighteen to fifty who were sitting around the large table, chatting and toiling away on their magnificently detailed pieces.
Over many months, we had the pleasure of observing the construction of Amelie through each stage of its creation. To experience the ambience of this spectacular bar and restaurant alone is worth the visit... but then there is also the impressive wine list and a full French menu. The award-winning team behind Amelie in San Francisco opened their east coast wine bar in early 2012 and all we can say is tres delicieux.
For Mimi Lau, her work is an exercise in sharing a bit of herself with her customer. “When you buy food, you’re not just paying for the food; you’re paying to learn where that food came from. It’s a culture. Even this mochi, it’s so clear that it’s from a different generation. It’s not your really traditional mochi because there’s something inside. It reflects my generation, and that’s my culture. I put Oreos and Froot Loops in there, goddammit! ”Brooklyn-native Mimi Lau opened Mochii, an adorable artisanal dessert shop on East 7th Street, in April 2018 at the ripe old age of twenty-five. Like the desserts served there, the shop is sweet, small, and soft: bean bag chairs line the walls and each mint green cup is decorated withMochii’s bunny logo. The highlight, though, are the treats themselves. Mimi’s mochi are works of art, entirely hand-crafted from the delicate rice wrapper to the varied fillings. A batch of ice cream mochi alone can take up to nine hours to make, but for Mimi the effort is entirely worth it. “Working with this type of dough for so long and making this type of sweet, it’s just something that should be made by hand. It’s so delicate. ” Every aspect of the mochi is thought through, down to the way they are consumed. Mimi recommends eating by hand, so the heat from one’s fingers warms and softens the outside of the mochi - and the mess is, of course, part of the fun. The mochi come in a wide assortment of flavors, and each one holds a special treat inside - anything from a slice of fruit to the aforementioned Oreo. “Like me, they each have a little bit of happiness inside, ” Mimi sweetly stated. A smile lights up her face as she describes her customers’ reactions to seeing the mochi sliced open and the treat inside revealed. “It’s really joyful. It makes me feel like a kid again. ”Sweets have always been a passion of Mimi’s, but she noticed that the market, especially in New York, was trending towards ever more sugary, over-the-top desserts. In a world of jumbo shakes and cronuts, mochi stand out for their small size, subdued sweetness, and relative simplicity - a sustainable dessert, if you will. As for the shop itself, Mimi knew from a young age that she wanted to have her own store. She worked for several years managing two restaurants to gain experience before taking the plunge herself. “I pretty much gave up everything to do what I wanted, ” she admitted. “It was really hard to leave, but if not now, then when? ”
There’s a new banana pudding in town! We stopped into the newest location of Baonanas on E7th Street and can report back that the inventive, flavorful desserts at the new East Village shop very much hold their own. Co-founders Lloyd Ortuoste and Trisha Villanueva describe themselves as “two Jersey City kids, who share a love for food and cavity-filled sweet teeth. ” The two spent many a date night baking a version of Leche flan, a Filipino staple and family recipe for Trisha. They substituted in elements of traditional banana pudding and soon discovered they had a hit on their hands. The couple’s new pudding remained a homemade treat until 2014, when the two began selling the concoction to help fund a repair for Lloyd’s car after a fender bender. Word of mouth spread and soon enough, the two had opened their own brick and mortar storefront in Jersey City. Since expanding to the East Village, the dessert has taken off even more, said staff member Nish Purino. “We get a lot of regulars, ” she added. Asked if they often met customers who wander in looking for ice cream, only to find pudding, Nisha and coworker Celyn said they’d converted a lot of die-hard ‘scream fans. “We also get a lot of people comparing us to that other pudding, ” Nisha said. After trying out the speciality ube halaya (jam) flavor stemming from Trisha’s family recipe, we’re converted!