Foxy Production

While 24th Street contains several world-renowned galleries, C24 is a less recognizable, but no less amazing art gallery. It was opened in September of 2011 by four partners: Emre and Maide Kurttepeli, Mel Dogan, and Ali Soyak. Though none were working directly in the art industry, all were united by a passion for art. “They thought, ‘Where’s the best place to open a gallery? New York!” explained Michelle Maigret, the director. “’Where’s the best place in New York? Chelsea! Where’s the best street in Chelsea? 24th Street!” In 2015, C24’s building was purchased, so the owners found a new space down the block. This time, however, C24 will not be pushed out. In keeping with a block norm, C24 is the owner of its building, and with the new location came a new vision. “I think we have more of a direction now,” Michelle said. “When we moved out of our old space, we went through the artists and moved out the ones who weren’t going with the direction the directors wanted to take.” It was not just a move, as Meghan Schaetzle, the gallery manager, clarified, but “a rebirth of the gallery.” The new C24 is more spacious than most of the surrounding galleries. There is an atrium as well as a large main room, featuring windows and glass doors, to create a naturally lit and generally welcoming environment. “Often, artists get restricted by gallery space,” explained Amanda Uribe, director of sales. “But here, they’re inspired by the possibilities.” The unique space allows C24 to step outside of what one might typically see on 24th Street - exhibiting all media, from miniature sculptures to monumental paintings to video art - and, recently, they have been moving towards multimedia or, as Michelle put it, “different media” displays. Rather than follow in the footsteps of more established galleries and try to feature the “big hits,” C24 aims to represent contemporary, mid-career artists who are pushing the boundaries of their craft. As Michelle told me, “The big name artists are great and it’s always good to see their shows, but we have something different, fun, and interactive - and people always respond to it. There’s a different attitude, different feel, something fresh here.” In keeping with that theme, C24’s curation attempts to push boundaries with an international focus and is proud to feature a geographically diverse roster of artists. Additionally, C24 brings in an outside curator each year to organize a show in their space. When it comes to the art world, keep an eye on C24: For the young gallery, things are only looking up. “We’ve been applying to some of the more prestigious art fairs and getting wait-listed, rather than flat-out rejected,” Michelle said. “We’re about to hit it.” Meghan concurred: “Stay tuned and see how we grow!”

The interior of the Hauser and Wirth Bookshop isn’t unlike a gallery in some ways, with white brick walls and sky-high ceilings. It is certainly not out of place among the many galleries populating the surrounding area, but the bookstore is a refreshing twist on the art experience. The titles themselves range from zines to more straight-forward coffee table books, begging to be cracked open by curious customers. And, venturing towards the back, one will find The Roth, a vibrant bar and cafe. Hauser and Wirth is a renowned Swiss art gallery with locations worldwide, and they have been publishing art books for a number of years. Although the space in Chelsea is partially devoted to gallery space, the location has other offerings: mainly, a bookstore that operates as a convenient hub for the creative community. The Roth Bar gives a practical function to a fairly non-practical bookstore; fostering art and collaboration by serving as a meeting point for the artistic population which flourishes in Chelsea. An employee told Manhattan Sideways that she used to come to the cafe with her professors, calling the space “a nice pitstop” for classes, tours, and other groups.While Hauser and Wirth’s uptown location on 69th Street plays to more traditional ideas of an art gallery, the bookshop aims to be more accessible. Although it initially focused on books that Hauser and Wirth published, it has since expanded to include more relevant cultural publications, and they make a special effort to spotlight small presses, and to bring in books by artists here in New York. The ultimate goal is to create a welcoming space where residents of the surrounding neighborhood can come to hang out.

“By accident,” answered Olga Blanco when I asked her how she got her start in the printing business. Her husband started Nobel Printing in 1979, and Olga took over a short while later when he became ill. “I learned and I kept going,” she smiled, remembering a time when the business was new to her. She, in turn, has taught her son, who works for a printing company in Florida. Olga shared with me that when her son's business decided to use the traditional printing press in an effort to distinguish themselves from others, his knowledge of the machine lead to a promotion. “No one else knows how to use these,” she gushed, “so they increased his pay.”Originally from Columbia, Olga journeyed to the States in 1969 at the age of seventeen. Since living here, she has seen a lot of changes, many of which have had an negative impact on her custom printing company. “Everything is digital these days,” she rationalized, "And everyone thinks they are a designer.” With so many people in possession of a computer and the means to make their own digital copies, her fears are not unwarranted. Topped off with rising rents, Olga is not sure her business will operate for longer than a few more years. Indeed, she has seen many others pushed out of the neighborhood for similar reasons. “The real estate business is hungry for money,” she said, shaking her head.Despite the obstacles, Olga remains quite confident in the product, itself. She happily deals solely in custom printing, taking on any job no matter the size and “creating something beautiful.” When I visited in the summer of 2016, Olga was working on a wedding order of 2000 invites and could not conceal her passion for the project. She showed me her early drafts, pulling out the quality card stock and brushing her fingertips over a soft design that depicted a tree just in bloom. There is no replacement for “that human touch.”

Co-founded in 1994 by former number one middleweight boxer, Michael Olajide, and Leila Fazel, a former ballerina, Aerospace claims to offer “a revolutionary new fitness that engages body, mind, and spirit.” Leila explained that the Aerospace workout is “revolutionary” in two ways: first, it does not involve any machines, and second, it has its foundation in athlete-level boxing to engage cardio, muscle endurance, and core strength. The company has its own boxing ring and jump rope line.We had the pleasure of seeing Michael, who lost vision in one of his eyes in the early 1990s, guide a student through some boxing combinations as part of the Aerospace workout. Although Michael and Leila intend to maintain the “authenticity of boxing” in their program, Aerospace is open to everyone, with or without boxing experience. While some learn to hit bags on the second floor, others in a more advanced program spar in the boxing ring on the first floor. Leila also runs a workout that combines shadow boxing with ballet.

Jon Eisen is not only one of the partners of Between the Bread and its director of strategic growth, but he is also heir to one of the pioneers of the venture, which has delivered sandwiches to office workers since 1979. Ricky Eisen, Jon’s mother and the company’s president - who was born on the outskirts of Tel Aviv - decided to use large-scale catering to bring healthy meals to her clients in a more efficient way. Jon claims that the result was the first catering company in New York City. Ricky’s idea to use only healthy and local ingredients proved to be a pivotal moment in the way catering to corporate clients is done today.In 2013, Ricky put her son in charge of the retail and café side of the business, which up until that point had been secondary to catering. Recognizing the recent popular trend of eating healthy and local, Jon quickly began streamlining the production process, including installing digital cash registers to track customer orders. This lead to a doubling of revenue. His success prompted Ricky to name him partner in 2015. Despite these changes, the core of the business is still the same: using organic, fresh, and seasonal to serve “high quality meals.” And to hear it from Jon and the head of brand strategy, Victoria Rolandelli, this core seems to resonate well with customers. Between the Bread opened two more locations in October 2015 and has plans to have a total of twelve locations throughout the city.Located in the Chelsea Terminal Warehouse, the 27th Street Between the Bread is in a massive space that was previously an unloading station for trains. In the not-too-distant future, once Hudson Yards is complete, it is Jon's hope that they will become the "new Chelsea Market."

Originally constructed in 1905, this building became the home of the beloved Gershwin Hotel in 1992. In 2014, Triumph Hotels took over the space and invested a good deal in renovations, renaming it The Evelyn. As an homage to building’s artful and musical past, the guest rooms feature music note-tiled bathrooms, trombone-shaped chandeliers, and decorations inspired by the Art Nouveau style of the 1900s.