The interior of the Hauser and Wirth Bookshop isn’t unlike a gallery in some ways, with white brick walls and sky-high ceilings. It is certainly not out of place among the many galleries populating the surrounding area, but the bookstore is a refreshing twist on the art experience. The titles themselves range from zines to more straight-forward coffee table books, begging to be cracked open by curious customers. And, venturing towards the back, one will find The Roth, a vibrant bar and cafe.
Hauser and Wirth is a renowned Swiss art gallery with locations worldwide, and they have been publishing art books for a number of years. Although the space in Chelsea is partially devoted to gallery space, the location has other offerings: mainly, a bookstore that operates as a convenient hub for the creative community. The Roth Bar gives a practical function to a fairly non-practical bookstore; fostering art and collaboration by serving as a meeting point for the artistic population which flourishes in Chelsea. An employee told Manhattan Sideways that she used to come to the cafe with her professors, calling the space “a nice pitstop” for classes, tours, and other groups.
While Hauser and Wirth’s uptown location on 69th Street plays to more traditional ideas of an art gallery, the bookshop aims to be more accessible. Although it initially focused on books that Hauser and Wirth published, it has since expanded to include more relevant cultural publications, and they make a special effort to spotlight small presses, and to bring in books by artists here in New York. The ultimate goal is to create a welcoming space where residents of the surrounding neighborhood can come to hang out.