When we visited Irving Farm late one morning, almost every seat was taken and there was a constant stream of people ordering cappuccinos and breakfast sandwiches. "This is one of our busiest locations, " Liz Dean, the manager, said, explaining that it functions as a flagship store. There was a wide demographic, from mothers and young children to groups of out of towners. "This neighborhood is very interesting - we get a nice mix of regulars and tourists, " Liz pointed out. Liz was a regular for a while before becoming a member of the team. Now that she does the hiring, she looks out for people like herself, people who understand what Irving Farms is about and are already invested in its product. "I prefer to hire people who love our coffee, " she admitted. Two former college friends, David Elwell and Steve Leven, founded the company in 1996. The roasting is done in a carriage house in Millerton, New York, and there are now five cafes scattered throughout the city, as well as a training "Loft" in Chelsea. Though the cafe on Irving Place is the original, as the name would imply, it was recently renovated to look more like the Upper West Side spot, which opened in 2012, making the 79th street store the model for future expansion. In addition, Irving Farms has wholesale clients throughout the country and there are two more cafes set to open - one on the Upper East Side and another at the Fulton Street station. Liz is particularly excited for the Upper East Side location, since many of her customers live or work on the other side of the park. While the coffee menu is the same at each of the Irving Farms locations, the food offerings change slightly. 79th offers a wide range of food, thanks to the size of its kitchen. Demba, the barista, appeared to be both a master of foam art and a friendly face to many. He greeted people by name, effortlessly remembering their regular orders. My daughter, Joelle, who was visiting on the day that we were walking on 79th, declared that her decaf latte was "Rich and oh so good, " and elaborated by saying it was a "real cup of coffee, " not what she was use to being served in the Boston area. She was also thrilled with her scrambled eggs on a homemade flaky cheddar cheese biscuit with avocado. Liz was pleased with Joelle's reaction, commenting, "The breakfast sandwiches are huge here. " Liz went on to say that the lattes and pour overs are also popular, but that coffee lovers equally enjoy trying the single origin coffees, which are rotated throughout the year. Irving Farm is part of the Specialty Coffee Association of America, but they try to go above and beyond the definition of "specialty" by not buying coffee that is graded less than 85 in the 100-point system. They consistently try to give back to the farmers as much as possible, including featuring profiles of the farmers on their website. "In the city, it's so easy for there to be a disconnect between you and what you consume, " Liz said after speaking to us about her trip to El Salvador, where the ethics behind coffee were really driven home. People often ask Liz if she feels threatened by Starbucks, and her simple answer is "Absolutely not. " Liz and her co-workers know that Irving Farms is targeting customers who can taste and appreciate the difference. "We are, after all, a coffee roasting company first and foremost. "Yes, they are known for their coffee, and people are constantly stopping in for a fresh cup. However, I also appreciate that later in the afternoon, Irving Farm has a different vibe. Wine and beer alongside cheese boards are brought out, and people are given the opportunity to relax and participate in pleasant, quiet conversation while unwinding from the day.