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Lost Gem
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Naturopathica

Naturopathica is a one-stop shop for healing and wellness. The modern, uncluttered storefront on 26th Street contains a vitality bar where customers can purchase tonics, elixirs, tinctures, teas, and cold-pressed juices – as well as simple coffee and specialty hot drinks including spiced hot chocolate, matcha lattes, and coconut kava lattes. Each blend serves a purpose, whether it is to aid with healthy, clear skin, balance natural immunity, or ease stress or joint pain. And there is a lot of room for customization: for instance, kombucha, coconut water, and any juice can be combined with a herbal tincture and a vitality shot. On the other side of the store, there are shelves of Naturopathica’s various skin care products and remedies. The back wall, the “Remedy Bar, ” has jars of loose tea for visitors who wish to continue their road to wellness at home. As Heather Neufeld, the spa director of the Chelsea location, pointed out, Naturopathica has a “360 degree approach to wellness. ”As we were walking through the space, Heather shared a bit of background on Barbara Close, the founder and CEO. After being trained in aromatherapy, Barbara decided to create skincare and herbal remedies to reduce inflammation in the body and skin. She got her start in the mid-1990s and has since gained a reputation in the wellness and lifestyle world, thanks in part to attention from celebrities, notably Martha Stewart. Her methods involve products that work with the body’s natural processes rather than against them. She opened her first Healing Arts Center in East Hampton and has had her products carried in over 450 renowned resort and day spas in North America. Heather spoke about the East Hampton center, mentioning that it “speaks to the heritage of the brand. ” Enter the Manhattan store, which opened in December 2015: the new, twenty-first century base for Naturopathica. The Vitality Bar is one of their new features, and Heather says that it has been a wonder for introducing people to the brand. “There’s a discovery point for everyone, no matter where you are on your wellness journey. ” Even those who just come in for a coffee and decide to try dandelion root tea instead have been aided by Naturopathica. After all, “Your gut has so much to do with your overall health. ” What many people do not realize upon their initial visit, myself included, is that Naturopathica is much larger than it appears. Walking through a door in the back, I discovered numerous treatment rooms. Each one was decorated with their signature blue, with some rooms containing "seperatory funnels" filled with colorful oils. In addition to the six rooms, there is a consultation area where therapists can have private conversations and share their thoughtful cards that give clients a step-by-step list of instructions. Around the corner, a calming meditation center was situated, with a peaceful projection of a night sky in the woods. The projected photography evolves, but the softly glowing candles and variety of mats and low seats remain constant. As Heather led me back to the front, she assured me, “We practice what we preach. ” Her enthusiasm for the culture that Barbara has created was apparent. “Everything is mindfully created. ”

More places on 27th Street

Lost Gem
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Nobel Printing Inc.

“By accident, ” answered Olga Blanco when I asked her how she got her start in the printing business. Her husband started Nobel Printing in 1979, and Olga took over a short while later when he became ill. “I learned and I kept going, ” she smiled, remembering a time when the business was new to her. She, in turn, has taught her son, who works for a printing company in Florida. Olga shared with me that when her son's business decided to use the traditional printing press in an effort to distinguish themselves from others, his knowledge of the machine lead to a promotion. “No one else knows how to use these, ” she gushed, “so they increased his pay. ”Originally from Columbia, Olga journeyed to the States in 1969 at the age of seventeen. Since living here, she has seen a lot of changes, many of which have had an negative impact on her custom printing company. “Everything is digital these days, ” she rationalized, "And everyone thinks they are a designer. ” With so many people in possession of a computer and the means to make their own digital copies, her fears are not unwarranted. Topped off with rising rents, Olga is not sure her business will operate for longer than a few more years. Indeed, she has seen many others pushed out of the neighborhood for similar reasons. “The real estate business is hungry for money, ” she said, shaking her head. Despite the obstacles, Olga remains quite confident in the product, itself. She happily deals solely in custom printing, taking on any job no matter the size and “creating something beautiful. ” When I visited in the summer of 2016, Olga was working on a wedding order of 2000 invites and could not conceal her passion for the project. She showed me her early drafts, pulling out the quality card stock and brushing her fingertips over a soft design that depicted a tree just in bloom. There is no replacement for “that human touch. ”

Lost Gem
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Between the Bread

Jon Eisen is not only one of the partners of Between the Bread and its director of strategic growth, but he is also heir to one of the pioneers of the venture, which has delivered sandwiches to office workers since 1979. Ricky Eisen, Jon’s mother and the company’s president - who was born on the outskirts of Tel Aviv - decided to use large-scale catering to bring healthy meals to her clients in a more efficient way. Jon claims that the result was the first catering company in New York City. Ricky’s idea to use only healthy and local ingredients proved to be a pivotal moment in the way catering to corporate clients is done today. In 2013, Ricky put her son in charge of the retail and café side of the business, which up until that point had been secondary to catering. Recognizing the recent popular trend of eating healthy and local, Jon quickly began streamlining the production process, including installing digital cash registers to track customer orders. This lead to a doubling of revenue. His success prompted Ricky to name him partner in 2015. Despite these changes, the core of the business is still the same: using organic, fresh, and seasonal to serve “high quality meals. ” And to hear it from Jon and the head of brand strategy, Victoria Rolandelli, this core seems to resonate well with customers. Between the Bread opened two more locations in October 2015 and has plans to have a total of twelve locations throughout the city. Located in the Chelsea Terminal Warehouse, the 27th Street Between the Bread is in a massive space that was previously an unloading station for trains. In the not-too-distant future, once Hudson Yards is complete, it is Jon's hope that they will become the "new Chelsea Market. "