When I first walked into Doggie Dearest, I had no idea that it was one of the oldest businesses on 5th Street. The reception area was decorated with leafy green plants and painted a cheerful shade of “dog’s ear pink, ” and the owner, Evelyn, took a break from grooming to share her story. Now a fixture on 5th, Doggie Dearest started out as a hobby. “I was bartending and working as a personal assistant, ” Evelyn said, “and I decided to take a grooming class. ” She discovered that she had a talent for the work and in 1993, Doggie Dearest was born. Though the business has grown over the years, Evelyn has not hired a large staff. She and her assistant do all of the grooming work, and she prides herself on the individualized care she gives to each pet. While other groomers often keep cats and dogs waiting for hours, Doggie Dearest is structured like a human hair salon, so that each animal gets a personal appointment. Evelyn also describes herself as the “first line of defense” against diseases: she has often alerted pet owners to symptoms they would never have noticed themselves. Between rising rents and her own battle with cancer, it has been difficult for Evelyn to keep the business afloat, but she keeps going, because she loves the work. “I even love the crazy dog people, ” she added, laughing.