This nautical themed, so-small-you-might-miss-it dessert spot is not one's typical ice cream shop. Following the popular Asian food trends of the mid-2010s, Roll It Up opened with the idea of filling the ice cream roll niche. There was only one other shop like it in the city at the time. Now, Thai ice cream rolls are "all the rage," but Roll It Up is still unique in the field. Combining the Thai tradition of ice cream rolls with egg waffles, a traditional Hong Kong street food, Roll It Up creates a dessert fit for the melting pot that is New York.
The Manhattan Sideways team decided to try the strawberry ice cream rolls, per the suggestion of Jason, the owner’s nephew and manager. Through the glass shield, we watched as he spread the homemade cream mixture upon an ice cold slab similar to one used to make crepes and then piece by piece, pushed the ice cream into tight rolls that resembled little roses while combining the strawberries into the frozen dessert. Topping it off with some freshly chopped strawberries, he placed his creative masterpiece in a bowl and handed the cup over to us to try. We then sampled a cone-shaped waffle filled with a glorious vanilla ice cream mixture.