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NY Cake & Baking Distributors

When asked what cake means to her, Lisa Mansour did not hesitate for a second: “Cake is happiness! ” she exclaimed. An award-winning cake decorator and owner of NY Cake, Lisa has had a hand in shaping the baking industry, from judging competitions to creating new and innovative product lines. In addition, Lisa has been inducted into The Wilton Method Instructor Hall of Fame and has won several awards from the Societé Culinaire Philanthropique. Besides her own hard work and determination, Lisa attributes her many accomplishments to a long family tradition of dessert-loving. Her grandmother was a chocolatier and her mother, Joan, a cake decorator, who opened The Chocolate Gallery in the ’80s. In 1989, Lisa and Joan grew The Chocolate Gallery into a store and school that focused purely on cake decorating. Then, in 1992, the duo opened NY Cake & Baking Supply on West 22nd Street. The business boomed, and, in October 2018, moved into a new, larger space just down the street from their old location. NY Cake is a baker’s paradise. The new location includes a commercial kitchen, a café where customers can purchase baked goods and coffee, and an expanded school. And, of course, there is the sprawling retail section that first put NY Cake on the map. Here, one can buy every baking supply imaginable and then some: cake and pie pans in multiple shapes and sizes, cupcake wrappers, chocolate molds, cookie cutters, food coloring, rolling pins, and hundreds and hundreds of other items. It is overwhelming in the best sense, stacked ceiling high with everything needed to create that special dessert. The idea, according to Lisa, was to provide something for every sweet tooth. “If you like to bake yourself, you can get your supplies in the back. If you wanna learn how to do it, you can come and take a class. Or, if you have no desire to bake, you can just come in, sit, have a coffee and have a treat. ”The expansion has been stressful, to be sure (“I’ve never worked so hard, ” Lisa confessed), but the challenge is what makes it so exciting for her. With the extra space, they have been able to grow the NY Cake line of specialty baking products–designed to help bakers execute intricate cake designs, such as a Chanle-esque quilted bag–and have started selling a series of blinged-out cake stands that are sure to jazz up any dessert table. The larger school can accommodate twice as many students, and the industrial kitchen has allowed them to actually sell cakes, rather than just helping people make them. “It’s so fulfilling for me to teach, to take an order, ” Lisa said, “It makes me happy. ”In addition to professional customers from bakeries, wholesalers, and restaurants, NY Cake has carved out a market among amateur baking enthusiasts and counts many Chelsea and Flatiron locals among its regulars. That sense of community loyalty goes both ways: From baking competitions and events to the cake-pop class Lisa volunteered to teach at a center for the blind on 23rd Street, NY Cake is a true neighbor. This might stem in part from the fact that the store is as much family as business. Three generations of Mansours work at NY Cake (I met Lisa’s nephew, sister and mother during our interview), and even those who are not blood-related are part of their big, happy “cake family. ”

More places on 23rd Street

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Birreria

As of March 2022, Eataly's rooftop bar Birreria has been turned into the pop-up SERRA. The rooftop of Eataly changes its concept each season. In 2016, for example, the sky-high spot transitioned from the beer-centric Birreria to a sea-side-themed rooftop bar called Sabbia. Each reincarnation of the bar is equally impressive, which comes as no surprise after visiting Eataly downstairs. Birreria was a sky-high brewery where Fred Avila, the head brewer, created beer in-house for three or four days out of every week. I had the pleasure of sitting down with Fred and talking to him about his experience brewing above Eataly’s impressive food palace. Fred has been working for Eataly since 2011, but he started home-brewing in 2007. He has become a master at blending different flavors together and was proud to tell me about Birreria’s two seasonal beers. Vera is a summery beer with hints of lavender and blood orange, whereas the Wanda is a dark, mild beer for the fall and winter, with a lightly roasted flavor. Fred is very attuned to the weather when he drinks beer. When I asked if he has a favorite, he said that it changes with the seasons and the forecast, though he did admit, “I love to drink Oktoberfest beers. ” He featured obscure sours and saisons (pale ales specifically brewed for warm weather) in the summertime and interesting stouts in the fall. “People used to just drink IPAs or Pilsners, ” he explained to me. It is clear that working in the beer world has become considerably more exciting. Birreria collaborated with a collection of external breweries, including Dogfish Head, a microbrewery based out of Delaware. Because Birreria was part of Eataly, the list of collaborators also included two Italian companies, Birra del Borgo and Baladin. The founder of Baladin, Teo Musso, is considered the “godfather of the Italian brewing movement, ” Fred informed me. He also let me know that he always liked to have one or two New York beers available. The food menu was no less impressive, especially since it was made entirely using produce from downstairs. Unlike other parts of Eataly, however, Birreria often strayed from Italian cuisine. For example, Fred told me about a mozzarella-stuffed quail, which sounds more Northern European than Italian. Everything on the menu was designed to pair well with the bar’s unique selection of beers, creating a perfect culinary balance. I visited Sabbia shortly after it opened in 2016. It was like a taste of the tropical seaside in the middle of Manhattan: Imagine listening to the Beach Boys and sipping on one of their signature summer cocktails while lounging on a beach chair in the cabanas. The menu is filled with seafood specials that continue the seaside resort theme. It is the perfect summer spot for those who cannot leave town, and there is a retractable roof for rainy nights.

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Spin New York

Many months ago, I gathered a group of friends and family to celebrate my husband's birthday. No one had ever been to Spin, so it was the perfect opportunity for everyone to have a terrific night taking turns playing a sport most of us adore, and sharing in conversation, drinks and appetizers. As we walked down the steps into the dimly lit lobby we were greeted by a friendly hostess in a chic black outfit, and it felt as though we had entered any other swanky Manhattan club. And yet, as we turned the corner we saw immediately that this was not the case. Instead of the usual dance-filled floor, at this club we were presented with rows of ping-pong tables and couples in heated competition. The diversity of the crowd was vast and only became more so as the night went on. Businessmen off from work, their white collared shirts glowing in the black light, rallied next to serious athletes there for a workout in gym shorts and sweatbands. Young couples looking for a quirky date played next to groups of older friends there to enjoy the nostalgia of this classic game. Everyone is welcome at Spin. Serious ping pong players make the circuits, challenging worthy opponents to games while casual paddlers compete in a more leisurely game. It has never been easier to enjoy ping pong, as Spin has eliminated the frustrating need for constantly picking up stray balls - staff with fascinating contraptions collect all the balls and reload the buckets regularly. Perhaps even more exciting, servers come by to the tables with what could be described as high-class bar food - some of our favorites were the alcoholic mango slushies, the fried rice balls, and the truffle mac and cheese. The delicious food and drink are honestly worth a visit on their own, and as the club often hosts championship ping pong games, even those who do not want to grab a paddle themselves can fill up a plate and watch the action. Originally opened by ping pong enthusiasts Franck Raharinosy, Andrew Gordon, Jonathan Bricklin and Oscar-winning actress Susan Sarandon, Spin has quickly become a hot spot both in other parts of the US and abroad.