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NY Cake & Baking Distributors

Opening Hours
Today: 10am–6pm
Tues:
10am–6pm
Wed:
10am–6pm
Thurs:
10am–6pm
Fri:
10am–6pm
Sat:
10am–6pm
Sun:
Closed
Location
118 West 22nd Street
Neighborhoods
NY Cake & Baking Distributors 1 Coffee Shops Dessert Kitchens Accessories Specialty Cakes Videos Flatiron



When asked what cake means to her, Lisa Mansour did not hesitate for a second: “Cake is happiness!” she exclaimed. An award-winning cake decorator and owner of NY Cake, Lisa has had a hand in shaping the baking industry, from judging competitions to creating new and innovative product lines. In addition, Lisa has been inducted into The Wilton Method Instructor Hall of Fame and has won several awards from the Societé Culinaire Philanthropique. Besides her own hard work and determination, Lisa attributes her many accomplishments to a long family tradition of dessert-loving. Her grandmother was a chocolatier and her mother, Joan, a cake decorator, who opened The Chocolate Gallery in the ’80s. In 1989, Lisa and Joan grew The Chocolate Gallery into a store and school that focused purely on cake decorating. Then, in 1992, the duo opened NY Cake & Baking Supply on West 22nd Street. The business boomed, and, in October 2018, moved into a new, larger space just down the street from their old location.



NY Cake is a baker’s paradise. The new location includes a commercial kitchen, a café where customers can purchase baked goods and coffee, and an expanded school. And, of course, there is the sprawling retail section that first put NY Cake on the map. Here, one can buy every baking supply imaginable and then some: cake and pie pans in multiple shapes and sizes, cupcake wrappers, chocolate molds, cookie cutters, food coloring, rolling pins, and hundreds and hundreds of other items. It is overwhelming in the best sense, stacked ceiling high with everything needed to create that special dessert. The idea, according to Lisa, was to provide something for every sweet tooth. “If you like to bake yourself, you can get your supplies in the back. If you wanna learn how to do it, you can come and take a class. Or, if you have no desire to bake, you can just come in, sit, have a coffee and have a treat.”



The expansion has been stressful, to be sure (“I’ve never worked so hard,” Lisa confessed), but the challenge is what makes it so exciting for her. With the extra space, they have been able to grow the NY Cake line of specialty baking products–designed to help bakers execute intricate cake designs, such as a Chanle-esque quilted bag–and have started selling a series of blinged-out cake stands that are sure to jazz up any dessert table. The larger school can accommodate twice as many students, and the industrial kitchen has allowed them to actually sell cakes, rather than just helping people make them. “It’s so fulfilling for me to teach, to take an order,” Lisa said, “It makes me happy.”



In addition to professional customers from bakeries, wholesalers, and restaurants, NY Cake has carved out a market among amateur baking enthusiasts and counts many Chelsea and Flatiron locals among its regulars. That sense of community loyalty goes both ways: From baking competitions and events to the cake-pop class Lisa volunteered to teach at a center for the blind on 23rd Street, NY Cake is a true neighbor. This might stem in part from the fact that the store is as much family as business. Three generations of Mansours work at NY Cake (I met Lisa’s nephew, sister and mother during our interview), and even those who are not blood-related are part of their big, happy “cake family.”

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Naturopathica

Naturopathica is a one-stop shop for healing and wellness. The modern, uncluttered storefront on 26th Street contains a vitality bar where customers can purchase tonics, elixirs, tinctures, teas, and cold-pressed juices – as well as simple coffee and specialty hot drinks including spiced hot chocolate, matcha lattes, and coconut kava lattes. Each blend serves a purpose, whether it is to aid with healthy, clear skin, balance natural immunity, or ease stress or joint pain. And there is a lot of room for customization: for instance, kombucha, coconut water, and any juice can be combined with a herbal tincture and a vitality shot.On the other side of the store, there are shelves of Naturopathica’s various skin care products and remedies. The back wall, the “Remedy Bar,” has jars of loose tea for visitors who wish to continue their road to wellness at home. As Heather Neufeld, the spa director of the Chelsea location, pointed out, Naturopathica has a “360 degree approach to wellness.”As we were walking through the space, Heather shared a bit of background on Barbara Close, the founder and CEO. After being trained in aromatherapy, Barbara decided to create skincare and herbal remedies to reduce inflammation in the body and skin. She got her start in the mid-1990s and has since gained a reputation in the wellness and lifestyle world, thanks in part to attention from celebrities, notably Martha Stewart. Her methods involve products that work with the body’s natural processes rather than against them. She opened her first Healing Arts Center in East Hampton and has had her products carried in over 450 renowned resort and day spas in North America. Heather spoke about the East Hampton center, mentioning that it “speaks to the heritage of the brand.” Enter the Manhattan store, which opened in December 2015: the new, twenty-first century base for Naturopathica.The Vitality Bar is one of their new features, and Heather says that it has been a wonder for introducing people to the brand. “There’s a discovery point for everyone, no matter where you are on your wellness journey.” Even those who just come in for a coffee and decide to try dandelion root tea instead have been aided by Naturopathica. After all, “Your gut has so much to do with your overall health.” What many people do not realize upon their initial visit, myself included, is that Naturopathica is much larger than it appears. Walking through a door in the back, I discovered numerous treatment rooms. Each one was decorated with their signature blue, with some rooms containing "seperatory funnels" filled with colorful oils. In addition to the six rooms, there is a consultation area where therapists can have private conversations and share their thoughtful cards that give clients a step-by-step list of instructions. Around the corner, a calming meditation center was situated, with a peaceful projection of a night sky in the woods. The projected photography evolves, but the softly glowing candles and variety of mats and low seats remain constant.As Heather led me back to the front, she assured me, “We practice what we preach.” Her enthusiasm for the culture that Barbara has created was apparent. “Everything is mindfully created.”

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“We come together on the common ground of arts, letters, and women owning their own destinies,” stated Executive Director Dawn Delikat.For well over a century, Pen and Brush has been dedicated to supporting women in the visual arts and literature. The organization was founded by two sisters and painters, Janet and Mimi Lewis, who were frustrated with being barred from art societies solely on the basis of their gender. Knowing of so many talented women suffering a similar fate, the siblings decided to create Pen and Brush to “stop asking for permission and forge their own way in the city.”Though the group was nomadic for thirty years, it was able to purchase its first location in 1923. Decades later in the early 1960s, the ladies celebrated paying off their mortgage by dressing in their finest ballgowns and burning the contract in the fireplace. “Women persevering is as much of our understory as anything else.” The organization carries the torch passed down by these remarkable women, whose members include First Lady Ellen Axson Wilson, First Lady Eleanor Roosevelt, and a number of Nobel laureates.Today, Pen and Brush’s goal remains the same, albeit adapted to twenty-first-century circumstances. As such, it makes space for both women and non-binary voices — better reflecting our evolving conceptions of the gender spectrum — and works to bring in the diversity that has been kept out of the canon “not for lack of talent, but for lack of access.” To this end, Pen and Brush functions as an art gallery and a book publisher, where visual artists and writers from across the world can submit their work.The group evaluates submissions, seeking pieces “that need to be supported,” either for expressing something that has not been said before or for demonstrating an incredibly high skill level. This has meant giving career-making opportunities to veteran artists looking to break the glass ceiling of their field, gifted students just out of an MFA program, and self-taught artists who received no formal introduction to the art world.Achieving true equality in the arts and letters may seem a daunting task, but Pen and Brush is tireless in its mission to give a platform to brilliant women and non-binary creators. “We can’t give up on them. We have to build into the future so that we can keep passing that torch, so maybe someday, it won’t be needed.”

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Established in 1874, Westpfal continues to provide premium knives and tools for leatherwork, as well as to sharpen high-end knives for restaurants across New York City. The leather tools available are of the same ilk as the 1930s tools available oh-so-many years ago and are used by fashion designers from Coach to Dooney & Burke. On any given day, one can stop by and find a regular New Yorker, or even folks from out of town, coming in to have their own knives and scissors sharpened by the highly regarded team of workers.When the Manhattan Sideways stopped in for a visit during the summer of 2017, we had the pleasure of meeting Carmilla Wigman, who has been working at Henry Westpfal for over sixty-five years. She was kind enough to share some of the history of the shop. Carmilla pointed out a display board of vintage cutlery from 1931, which she referred to as “her pride and joy.” She also showed us a pair of scissors that was previously owned by John F. Kennedy Jr. and were used in the ribbon cutting ceremony for the reopening of Grand Central Station in 1998. Westpfal now rents these scissors out for similar ceremonies.Unfortunately, one can no longer watch and wait as knives are put on the machines, as they have had to move their factory to New Jersey. It is an example of the age-old story: Rent became a factor on the side streets of Manhattan for Westpfal.Who are their biggest clients almost 150 years later? The Fashion Institute of Technology (FIT) is, as students majoring in leather purchase tools for crafting handbags, belts, and shoes, and numerous chefs who frequent Westpfal to have their personal knives sharpened.

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Peter Glassman was the kind of child who would move books back into their rightful places while browsing bookstores. Hooked on reading before the second grade, by age twelve he had “read his parents’ home dry.” Pegged as a bookworm by his friends and family, for his Bar Mitzvah he received over a dozen bookstore gift certificates. Aged fourteen, he applied for a position at a local bookshop but was turned away for being too young. A year later, he was finally able to land a job at a different bookstore, quickly becoming the buyer for its science fiction section.After spending just a year at Brown University, Peter moved to New York and began taking acting lessons. One day, his acting coach said, “If you're going to be an actor, it should be the only thing in life that makes you happy. If anything else in life brings you more joy, then you should do that.” It was at this moment that Peter realized, “Books are my greatest joy.”Soon after this epiphany, Peter began collecting antiquarian books, acquiring enough stock to sell. Originally, he thought he would rent space in a basement and have a mail-order business, but then he discovered a humble 200-square-foot location at 444 Hudson Street. With the help of a few friends, Peter cleaned it up, built some book-cases, and went to a wholesale book company to fill the last four shelves with a selection of his favorite titles, including The Cricket in Times Square, A Wrinkle in Time, The Phantom Tollbooth, The Snowy Day, and Where the Wild Things Are. The fervent reader was only twenty years old when he opened Books of Wonder.In 1982, Books of Wonder opened a second store nearby, tripling in size. Stocked with mostly new books, he also offered a selection of old and rare titles. In 1986, he relocated to an even larger space on 18th Street and Seventh Avenue after he learned that Barney's was opening a “fancy” store nearby. He believed that this would attract more families to the neighborhood. He was correct.Peter soon decided that it was not necessary to pay avenue prices. Instead, he could open on a side street. In 1996, Books of Wonder settled on 18th Street, where he hosted readings by J.K. Rowling, Maurice Sendak, and every other larger-than-life name in children's literature. In 2017, Peter enriched the Upper West Side with his second location on West 84th Street. Of the many attractions at Books of Wonder, Peter is most known for his selection of The Wizard of Oz. He was mesmerized as a preteen when he first devoured L. Frank Baum’s series, and it was a copy of The Magic of Oz spotted at the Strand bookstore — with its beautiful colored plates — that inspired him to restore the series to its former glory. Together with Harper Collins, he printed all fifteen Oz books with their original illustrations under Books of Wonder Classics, something never done before.For some forty years, Books of Wonder has been a space where many children have become avid readers, and Peter is always touched when parents remind him that his store also turned them into devoted readers a generation before.

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Twelve years ago, Peggy Clarke, one of the owners at La Mano Pottery, was working down south and decided to leave her job and move back to New York. Once settled, she picked up pottery as a hobby. Having become friendly with her partners to be, Julie Hadley and Diane Waller, while taking classes at La Mano (then on 18th Street), they made the decision to purchase the business together. Shortly after, they moved the pottery center to its current beautiful, airy location. The three have each brought their passion and individual skills to La Mano, allowing them to attract people from all over the city to their studio. Artists rent space to work, and at all hours you can see them peacefully in the corner "throwing clay" with their headphones on. Beginners take classes in pottery and jewelry making, and are given an equal amount of respect. The gorgeous work of resident artists is sold up front, and in back, people sit, either alone or clustered together, working the clay. La Mano Pottery feels like a peaceful haven, but most importantly, it feels like a community. Peggy stresses the importance of this, and her desire to create a perfect environment for artists - both professional and amateur - to work together and hang out. She told us how many people have become friends with one another through La Mano. "Creating a community has become a part of our craft," she said with a smile. When La Mano Pottery moved into the building on 26th Street, it was an abandoned electrical company, impossibly dingy. It is now the largest independent pottery studio in the city, with six kilns and a burgeoning following. They have turned the space into an elegant, tranquil place where curious novices learn and play alongside expert crafts people.

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“When Brian took over, he knew nothing about the business. In two weeks, I decided to let him play ball on his own,” said his proud father-in-law, Rob Pinzon, former owner of Abracadabra. “He came out swinging.” Paul Blum opened Abracadabra in the Village before moving to 21st Street about ten years later. Rob's brother was the manager, so whenever he was riding past on his bike, he would stop in to say hello. He became fascinated by the “weird and spooky” world of magic and costumes. In 2007 he decided to purchase the shop. “I saw the potential.” After “cleaning it up a bit,” adding a kid's section, and hiring a professional magician to entice customers, Rob quickly turned it into a destination spot for tourists. In recent years, the store has expanded its costume section to include custom designs and rentals. Today, with Brian Clark and his wife, Nina, running the show, not only is Abracadabra for the fun at heart, it is also a serious place for professionals to find tools for their craft. Visitors can sift through high-end stage makeup, an extensive collection of mustaches, wigs, boas, hats, and masks, all while being entertained by the store’s array of fantastical animatronics. Tricky Henry, resident magician entertains anyone who stops by his counter. He is the real deal with an assortment of tricks to please every age group. Surrounded by boxes of magic tricks for purchase, Henry is delighted to open one up and teach amateurs how to use its contents. Friendly and magnetic, as well as technically skilled, Tricky Henry got his start years ago on the streets of Harlem. He made us question the laws of reality - like any good magician - but then he was kind enough to explain it.