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Opening Hours
Today: 9:30am–12am
Sat:
9:30am–12am
Sun:
9:30am–12am
Mon:
9:30am–12am
Tues:
9:30am–12am
Wed:
9:30am–12am
Thurs:
9:30am–12am
Location
111 West 25th Street
Neighborhoods
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Lost Gem
Naturopathica 1 Facials Spas Massage Tea Shops Cafes Coffee Shops Juice Bars Skin Care and Makeup undefined

Naturopathica

Naturopathica is a one-stop shop for healing and wellness. The modern, uncluttered storefront on 26th Street contains a vitality bar where customers can purchase tonics, elixirs, tinctures, teas, and cold-pressed juices – as well as simple coffee and specialty hot drinks including spiced hot chocolate, matcha lattes, and coconut kava lattes. Each blend serves a purpose, whether it is to aid with healthy, clear skin, balance natural immunity, or ease stress or joint pain. And there is a lot of room for customization: for instance, kombucha, coconut water, and any juice can be combined with a herbal tincture and a vitality shot. On the other side of the store, there are shelves of Naturopathica’s various skin care products and remedies. The back wall, the “Remedy Bar, ” has jars of loose tea for visitors who wish to continue their road to wellness at home. As Heather Neufeld, the spa director of the Chelsea location, pointed out, Naturopathica has a “360 degree approach to wellness. ”As we were walking through the space, Heather shared a bit of background on Barbara Close, the founder and CEO. After being trained in aromatherapy, Barbara decided to create skincare and herbal remedies to reduce inflammation in the body and skin. She got her start in the mid-1990s and has since gained a reputation in the wellness and lifestyle world, thanks in part to attention from celebrities, notably Martha Stewart. Her methods involve products that work with the body’s natural processes rather than against them. She opened her first Healing Arts Center in East Hampton and has had her products carried in over 450 renowned resort and day spas in North America. Heather spoke about the East Hampton center, mentioning that it “speaks to the heritage of the brand. ” Enter the Manhattan store, which opened in December 2015: the new, twenty-first century base for Naturopathica. The Vitality Bar is one of their new features, and Heather says that it has been a wonder for introducing people to the brand. “There’s a discovery point for everyone, no matter where you are on your wellness journey. ” Even those who just come in for a coffee and decide to try dandelion root tea instead have been aided by Naturopathica. After all, “Your gut has so much to do with your overall health. ” What many people do not realize upon their initial visit, myself included, is that Naturopathica is much larger than it appears. Walking through a door in the back, I discovered numerous treatment rooms. Each one was decorated with their signature blue, with some rooms containing "seperatory funnels" filled with colorful oils. In addition to the six rooms, there is a consultation area where therapists can have private conversations and share their thoughtful cards that give clients a step-by-step list of instructions. Around the corner, a calming meditation center was situated, with a peaceful projection of a night sky in the woods. The projected photography evolves, but the softly glowing candles and variety of mats and low seats remain constant. As Heather led me back to the front, she assured me, “We practice what we preach. ” Her enthusiasm for the culture that Barbara has created was apparent. “Everything is mindfully created. ”

More places on 25th Street

Lost Gem
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New York Vintage

A favorite of Lady Gaga, Katy Perry, and Sarah Jessica Parker, New York Vintage is what co-founder Shannon Hoey describes as “a leader in fashion. ” Shannon has spent the past twenty-three years amassing an extensive collection of vintage clothing, which includes a downstairs retail space open to the public and an upstairs industry archive open by appointment only. Over the years, Shannon has dressed red carpet actresses and world-famous singers, and has worked closely with costume designers on a range of films and TV series, including Boardwalk Empire and Mad Men. In 2010, First Lady Michelle Obama made a historic appearance in a New York Vintage Norman Norell dress, and since then, Shannon has dressed her on many occasions. When I first visited New York Vintage, I could not believe my eyes. The window display was stunning, as was the old-fashioned décor, complete with richly upholstered chairs, gilded mirrors, and ornate chandeliers. I was captivated by the wall of Vogue photographs, each one featuring a piece from Shannon’s collection, and of course, by the true treasure of New York Vintage: high-heeled shoes, flamboyant hats, and endless racks of beautiful dresses from designers around the world. Upstairs, the industry archive upstairs was filled with even more outrageous items, from a dress owned by Ulysses Grant’s wife to intricate McQueen headpieces. “Every piece here has historical significance, ” Shannon told me. “We’re an institution, a working museum archive. ” In fact, she added, many of the items at New York Vintage have been purchased from museums, and each piece is meticulously documented and entered into a database. Today, Shannon is one of New York’s foremost experts on fashion as an art form, so I was surprised to learn that she never set out to work with vintage clothing. “Fashion discovered me, ” she told me, explaining how her husband’s career in antiques first sparked her interest in vintage. It quickly became her passion, and within a few years, she and her husband co-founded New York Vintage. “He handles the business side of things, and I’m the creative director, ” Shannon explained. “So I get to do the fun part. ”But the vintage business can be difficult, too, and it took years of hard work for Shannon to build her collection. “The kind of fashion we seek is not easily found, ” she said. “It takes patience and capital, and you need to know what you’re looking for. ” In the early days, Shannon spent a lot of time searching for new pieces in Europe, but nowadays, with three young daughters, she travels much less. When I asked about her children, she said with a smile, “They spend a lot of time here with me, and they love playing dress-up. ”Shannon, unsurprisingly, also loves dressing up, and she told me that she has a lot of opportunities to wear items from her collection. “Halloween is my favorite holiday, ” she explained, “And last year I went to Allison Sarofim’s Italian futurism-themed party in a pink Mohawk and mod clothing. ” But Shannon’s favorite era is the 1920s. “I’m obsessed with all of it, ” she said. “The mindset, the freedom, the departure from women being bound and put in corsets. ”Still marveling over Shannon’s list of celebrity clients, which includes Julia Roberts and Beyonce, I asked if she ever gets starstruck. When celebrities first started flocking to the store, she told me, it was totally overwhelming, “like running from a tidal wave. ” But since then, the only time she has really been starstruck was her visit to the White House with the First Lady. “Some celebrities still catch me off-guard, ” she said, “Like the time Nicole Kidman showed up unannounced. But otherwise, I’m used to it. ”When I asked Shannon about the future of New York Vintage, she told me that they are hoping to expand overseas. “We want to open our doors to global clients, ” she told me, “maybe by opening an outpost in Europe. ” But until then, she told me, she will continue to do what she loves here in New York, working with designers, inspiring them and feeling inspired. For Shannon, the truly fulfilling part of her job is working with designers and models, creating with them and helping to communicate their vision. “I’m always inspired, ” she said with a smile. “I have the best job in the world. ”