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Opening Hours
Today: 11:15am–8pm
Sun:
12–7:30pm
Mon:
11:15am–8pm
Tues:
11:15am–8pm
Wed:
11:15am–8pm
Thurs:
11:15am–8pm
Fri:
11:15am–8pm
Location
313 West 48th Street
Scent Elate 1 Gift Shops Midtown West Hells Kitchen Times Square

Tucked between a Swiss and an Italian restaurant, Scent Elate brings Eastern spirituality to the neighborhood. With the doors swung open, the aromas were an enticing trail that led me into this tiny boutique packed with an array of incense, candles, soaps, oils and lotions. Scent Elate also has books on meditation and yoga scattered among crystals, jewelry, chimes and hanging ornaments. In fact, it might just be "the" place to go when searching for sticks of incense - not only is there a vast selection, but Mo, the owner, makes a special effort to find the perfect scent to enhance each individual customer's environment.

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Scent Elate 9 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 10 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 11 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 1 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 2 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 3 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 4 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 5 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 6 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 7 Gift Shops Midtown West Hells Kitchen Times Square
Scent Elate 8 Gift Shops Midtown West Hells Kitchen Times Square

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Lost Gem
Delphinium Home 1 Gift Shops undefined

Delphinium Home

Three friends and self-proclaimed theater kids — John Soroka, Michael Quinn, and Gary Alaimo — were searching for something to do in between jobs and auditions. They started a flower shop, Everlastings, out of their shared apartment and began making arrangements for street fairs, offices, and homes. Upon realizing that the business had taken over their living space — “There were flower petals everywhere, ” John recalled — the trio rented a place in Hell’s Kitchen and decided to sell gifts and cards along with the bouquets. With time, these additions became the central focus of the shop, which was later renamed Delphinium Card & Gift. Though some thought the men were “insane” for opening in Hell’s Kitchen, they have remained a fixture in the area for over two decades and counting. “We had taste, we knew what we wanted, and we always had a knack for knowing what the neighborhood needed, ” John mused. Buoyed by their initial accomplishments, the trio started a second store, Delphinium Home, that stocked home goods and accessories, followed by a men’s clothing store, Wear Me Out, in 2003. In the aftermath of the 2008 financial crisis and with the cost of rent skyrocketing, the friends closed the boutique and consolidated the two Delphinium shops into one location in 2011. Today, they sell decorations, home furnishings, works by local artists, and clever greeting cards that are handpicked by John. “Now that I’m not doing theater anymore, it’s my creative outlet. "Delphinium Home is my theater, ” he joked. Overall, John appreciates how lucky they are to have surmounted so many obstacles thanks to the constant support from the people around them. “We are only here by the good graces of those who have known us for such a long time and love what we do. ”

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