Pinpoint Bridal is a family business. As I entered the small, yet intimate boutique, I met Erol, the main designer's son, and Fatima, his cousin. "If you're going to be in any kind of business, a family business is the best kind," Erol said, matter-of-factly. Erol, who has worked in his mother's business since 2009, calls himself the "general manager," but clarified that his duties are many: "I take care of everything."
Remziye Perkin, Erol's mother, has an impressive resume. Originally from Turkey, she trained in design at the Fashion Institute of Technology before joining Vera Wang as one of her first seamstresses and tailors. After working with Vera for five years, she decided to utilize her knowledge of bridal couture by opening her own shop. Pinpoint Bridal was born in 1995.
Pinpoint Bridal does alterations in-house. The business actually began solely as a tailor, but branched out over the years into custom gowns, mother-of-the-bride outfits, and even delightful flower girl dresses. (Though Pinpoint does not specialize in bridesmaids dresses, they do provide alterations.) Though what makes Pinpoint Bridal special, Erol pointed out, is that they do custom gowns.
Fatima and Erol told me that appointments usually last for an hour, and women are asked to visit three separate times before the wedding, so adjustments can be made up until the final fitting. During a first appointment, brides often bring in a drawing or cutting from a magazine depicting what they envision. I asked what design fads Fatima and Erol have noticed in their years working at the store and they replied that it varies depending on where people are from, since Pinpoint receives visitors from New York to Dubai and everywhere in between. Fatima mentioned that French and Irish customers often ask for pure white, whereas Italian brides lean towards ivory, but Fatima and Erol both agreed that "Off-white can never fail." In 2015, Fatima continued, many women wanted V-back dresses inspired by Oscar de la Renta. Erol smiled as he remembered a dress commissioned that same year featuring feathered sleeves in the style of a dress Kim Kardashian wore.
Whereas Pinpoint Bridal designs many traditional wedding dresses, they also receive requests for some more modern, atypical dresses. One woman, for example, said in her first appointment that her dream since she was eight years old was to wear a blue wedding gown. The two cousins agreed that more and more women are wearing dark grey, red, or powder blue down the aisle. When I mentioned the glamorous ballerina-style dress in their window, Fatima explained that this was a "second outfit" that a bride could wear during her reception. On the other end of the spectrum, however, many women are choosing to turn to family heirlooms. Pinpoint Bridal has been asked to alter many mothers' and grandmothers' dresses over the years.
When I inquired about their passion for what they do, Fatima's immediate response was, "I love it," and then Erol chimed in, "It's happy." He told me that thirty to forty percent of Pinpoint's clients are referred from people who have had good experiences in their shop. "There's a lot of word of mouth," he said. "We're proud of everything we do."
