Naselli & Co

Strolling along 5th Street, I was immediately drawn to a row of old-fashioned light bulbs hanging in the window of a small hair salon. Alexandra, the owner, invited me in while announcing that today, June 3, 2015, was Filament’s first day open! As I admired the salon’s hardwood floors and simple, appealing interior design, Alexandra told me that she and her co-owner, Seiji, had recently decided to leave the nearby hair salon where they both worked. A native Puerto Rican, Alexandra specializes in curly hair, while Seiji, originally from Japan, mostly works with straight hair and extensions. The pairing is perfect, Alexandra explained, because “there’s something for everyone here. ” And while she and Seiji have different styles, they both believe in a natural approach to hairdressing: instead of trying to change their clients’ hair, they embrace and enhance its natural beauty. The salon’s name reflects this philosophy. Alexandra and Seiji spent hours trying to decide what to call their new endeavor, but it did not click until they bought their signature light bulbs. When they saw the glowing filaments inside the shop, Filament Hair Salon was born - a place where "the light inside you shines through the strands of your hair. ”

Uliana started out as a hairstylist in her hometown of Cleveland, Ohio. It was at the urging of her friends, a band of musicians living in New York, that she relocated to Manhattan, following a lifelong spiritual pull to the city. Uliana speculated that the Big Apple may have called to her because her parents, both Italian immigrants, first settled here when her mother was pregnant with her – an intangible connection that she never lost. After working at a beauty shop on 9th Street for a year and then spending time as a color specialist at a high-end salon on Madison Avenue, Uliana realized, “I just want a room where I can do my own thing. ” As serendipity would have it, the business she once worked at in the East Village was looking for a buyer, and Uliana was more than thrilled to swoop in and take over the upstairs space. Though she later moved into the larger downstairs area, she is thrilled to say that she has remained at the same address – a historic building that was once home to Jimi Hendrix in the 1960s. Helming her own salon has allowed Uliana to focus on her overarching hair styling philosophies: keeping the integrity of a person's hair and bringing out their beauty.

Reed Adelson, owner of the American restaurant Virginia’s, was trained by the best in the industry. He learned about wine at Bern’s Steak House in Tampa, interned at Charlie Trotter’s in Chicago, then returned to his Manhattan roots to work under Jean-Georges to open the Mark Hotel, and finally worked at Locanda Verde. Riding in a car with industry legends Daniel Boulud and Thomas Keller, he was presented with the answer to his doubts about working in the restaurant business, "If this is what you’re passionate about, there is nothing else you can do. It’s more of a vocation than a job choice. "Reed brought all of this expertise to open his first restaurant in 2015. Named for his mom, Virginia’s has become known for its burger, with bone marrow aioli, cabot cheddar, and house-made pickles, but there are more sophisticated dishes that deserve equal praise including the wild king salmon with red cabbage slaw and golden beet puree. Reed focuses on consistency for his menu, with a few seasonal dishes, such as the corn ravioli with fontina cheese and crispy shallots. With his eye on the future, Reed is contemplating moving a little closer to the city’s center, while admitting, "there’s something romantic about the side streets. "

Kenkeleba Garden, named for an African healing plant, is simply magical. We followed the densely forested greenery around to the back, arriving at a clearing that transported us to another world far from the hustle and bustle of Manhattan. We were completely surprised when we landed in front of the sculpture garden, which is only visible from 3rd Street. From large African sculptures to collections of scraps or bricolage, a specialty of the Lower East Side art scene, we could not help but linger before doubling back and re-emerging onto the concrete sidewalks of 2nd Street. It was not until many months later, when we had the pleasure of meeting Joe Overstreet and his wife, Corinne Jennings, that we learned that this is affiliated with their gallery next door, Kenkeleba House. It is their life-long dream to someday use these grounds to build a museum that would house their massive collection of African-American art. It has an entrance on both 2nd Street and 3rd,

Book Club isn’t just for the suburbs anymore — as a new bookshop, bar and coffeehouse gives East Village denizens and beyond a new place to pore over and pour over their favorite reads. Married proprietors Erin Neary and Nat Esten, East Village residents themselves, had longed for an independent bookstore to serve the Alphabet City area, they told the Manhattan Sideways team when we popped in to see dozens of happy customers enjoying a read and a latte one sunny Friday morning. “We always thought that the neighborhood needed another bookstore, ” said Erin, “and we also kept wondering, ‘Wouldn't it be so cool if you could drink wine while you were shopping for books? ’” They decided not only to open a bookstore and bar, but to additionally add in the day-to-night-element of coffee into the mix. While both Erin and Nat had worked in hospitality before, bookselling was new to them. “I started doing research in 2017 and worked with the American Booksellers Association’s consulting program to help new bookstores get off the ground, ” said Erin. “I met with them as well as other bar owners and bookstore owners in the neighborhood and did as much research as I could without actually doing it. ” The duo launched Book Club in November 2019, enjoying an enthusiastic community reception until COVID-19 forced them to pivot. “Nate started doing bike deliveries — as many as 20 miles a day! ” Erin told us. “He’d go out to Harlem to drop off books and then all the way out to Bushwick — so a lot of people learned about the store that way. ”Once they were able to reopen to the public, Book Club forged full steam ahead in engaging the community in “book club”-esque events — from author talks to poetry readings to creative writing workshops, with additional unique offerings like an adult spelling bee and a “drink and draw” sketching class. They’ve also recently received their full liquor license, and plan to roll out literary-themed cocktails like an In Cold Bloody Mary or the Murder on the Orient Espresso Martini, Erin told us. More than anything, she added, she enjoyed having customers back in the store to guide them toward their next favorite book. “Our staff are not just really good baristas, but they’re avid readers as well. So between myself and the rest of the team, we have a really good handle on the books here — it’s fun to be able to curate not just what we stock, but to get the right book into someone’s hands. ”