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Bellydance America

Opening Hours
Today: Closed
Tues:
11am–7pm
Wed:
11am–7pm
Thurs:
11am–7pm
Fri:
11am–7pm
Sat:
11am–7pm
Sun:
11am–7pm
Location
265 West 37th Street
Bellydance America 1 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards

I have discovered many fascinating places while walking on the side streets of Manhattan. I am sorry to say that I did not look up to see Belly Dance America when I initially walked on West 37th Street. It was not until a few years later that I had the absolute pleasure of meeting Hanna and Jehan, the wonderful couple behind the place that has been hailed as the center for all belly dance needs. As it is the first and only store of its kind in New York City, located on the second floor, it has definitely cornered the market.

For anyone passionate about the art of belly dance, or for those who are only getting started, there is just about anything that one could want in this shop. It is more than just a belly dance store. Belly Dance America is a love letter to the passion and culture of the Middle East, paying homage to the richness of history and music that so often gets overlooked these days.



As I walked into their shop, I was greeted by the sound of a breeze sneaking its way through an open window to rustle the costumes within, announcing its entrance with the soft jingling of the coins on the bottoms of the skirts.

Every costume is made with a unique attention to detail. Some are imported and some are made right there in the shop, designed and assembled by Jehan’s husband and co-owner, Hanna. The costumes that are imported are made especially with the diverseness of the human body in mind, made by designers who know how to fit it perfectly. Even still, Jehan and Hanna take an honest approach to the sale of each item. “If something doesn’t look good, I’m going to tell you,” said Hanna, “It’s not about making a sale. I’d rather have a loyal customer who comes back and is always happy.”

I found there to be a strong sense of community among the dancers and instructors. Everyone is welcome, whether they are a professional dancer or a hobbyist who is just starting out. It is never about competition, just the mutual enjoyment of a beautiful art. “The good thing about belly dance is that it welcomes all sizes, all body types, and all ages.”

In the studio, I watched a group of dancers go through a routine as the instructor, Layla, led. While standing there, I listened to the coins jingling in time with the music and the sound of beads swinging side to side. The ghazal of the singer’s voice wailed from the stereo system in the corner of the studio and the dancers looked very much at peace, some of them smiling, some staring at themselves in the mirror, all feeling the passion and richness of the music down to their very core.

Returning to the shop, down the hallway, where Hanna and Jehan were, I commented on what an incredible experience it was for me to witness these women dancing. They smiled and responded, “It makes people happy,” “the music, the colors, the dance.”

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Bellydance America 1 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 2 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 3 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 4 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 5 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 6 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 7 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 8 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 9 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 10 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 11 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 12 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards
Bellydance America 13 Dance Dance Studios Jewelry Women's Clothing Garment District Hudson Yards

More Women's Clothing nearby

Lost Gem
Nora Gardner 1 Women's Clothing undefined

Nora Gardner

Nora’s story begins in the same way as some of the world’s greatest entrepreneurs: she encountered a problem and decided to fix it herself, instead of waiting for someone else. Nora worked on Wall Street for nearly six years, during which time she discovered how uncomfortable and unflattering women’s business-wear could be. She decided to leave Morgan Stanley and develop the skills needed to manufacture functional, appropriate business attire for women. Fortunately, she already had a lot of the training needed to make her dreams a reality. Though Nora had majored in economics at Georgetown, she had minored in Studio Art. “I love drawing, ” she said simply, and added that she has always been able to sketch. She had a very clear idea of what she wanted in her clothes, so she took some draping and sewing classes in Williamsburg, attended fabric seminars, and visited factories in the garment district. In addition to this hands-on education, Nora went to bookstores to find literature on garment-building and “learned everything under the sun. ” When I asked her if she ever considered simply hiring a secondary designer, she explained that she considered it very important that the primary designer understand the business lifestyle, and that that quality was more important than being highly skilled in fashion. Therefore, this determined young woman learned enough in an effort to do it all. Nora spent the first year or so perfecting the stitches and the design. “The first season was very different from what we are now, ” she explained. She began working with five or so factories and got her website off the ground. She believed it was very important, however, to have a physical presence in order to introduce the brand in person, so Nora started traveling the east coast, setting up pop-ups. Through these “little bursts all over the place, ” she was able to gain followers, including some notable TV personalities and news anchors. After residing inside a community space on West 38th Street for a short while, Nora is excited to now have her own boutique. Women can take a break from their day by stopping in during the afternoon for a cocktail and browse through Nora's creative clothing line. "I now have a women's workwear oasis. "I asked Nora about the other businesses cropping up throughout the city that are similarly trying to solve the dilemma of business clothes for women. I learned that she does not consider them competition. “We support each other – we are all trying to do something that is really hard. ” Just like with lifestyle clothing brands, women will either choose the company that best fits their style or buy bits and pieces from each label. “There are so many women on this small island and in the world that need work clothes, " Nora said, judiciously. Though Nora currently wears a lot of blacks, since she is constantly running through the streets of New York to the Garment District, she is proud of the vibrant colors in her collection. “During my hard, routine days at Morgan Stanley, wearing colors made me really happy, ” Nora admitted. “Color can do a lot for your mood. ” Another source of pride is the fact that everything is made in New York. Above all, however, Nora is very happy to say that, so far, she has proved herself “resilient to all obstacles to creating a business. ”

More places on 37th Street

Lost Gem
Fine & Rare 14 American undefined

The Flatiron Room Murray Hill

The location was renamed in 2023 as The Flatiron Room Murray Hill. This feature was first published in September 2017. Fine & Rare, shorthand for “fine food and rare spirits” is the latest creation of Tommy Tardie, restaurateur and owner of the Flatiron Room on West 26th Street. In contrast to the more common restaurant theme of the 1920s and 30s, which Tommy considers to have “played out, ” Fine & Rare aims to be an aristocratic parlor straight out of the 1950s, modeled after classic Manhattan hideaways such as The Explorers Club. “The challenge was getting it to look like the Flatiron Room - old world, almost like we discovered it, ” Tommy told the Manhattan Sideways team. The space has had other lives as a Japanese restaurant and a photocopy center - Tommy said that when he first saw the space, it was raw, with concrete floors that had holes them and wires hanging from the ceiling. In 2016, it became a little slice of vintage Manhattan, complete with a repurposed teller booth from Grand Central Station serving as the hosts’ stand. The wallpaper is finely textured with glass and sand, and the stainless steel ceilings are reclaimed parts from a former distillery. Descending into the restaurant, we walked on 125-year-old floorboards from Connecticut that have the names of the restaurant’s investors carved into it. Two of these investors are Tommy’s young sons, River and Sawyer, who each made a $1 investment in the establishment in order to garner a place on the floor. Hanging above the booths are pieces of taxidermy that Tommy believes “bring in some more old world charm. ”The room is large, but because the tables are isolated from one another, each setting is intimate and unique. “Wherever you are in the restaurant, you feel like you’re in your own area. ” Each side of the dining room features a fireplace: one has hand carved marble from Italy, and the other is repurposed from the door of a country schoolhouse. The jazz stage provides a theatrical ambience to the space without overpowering it. “We want the performance to enhance, but not be, the experience. There’s always a show going on even if nothing is onstage. ” The walls are decked out with the restaurant’s inventory of over 1000 bottles, which Tommy noted are, “part of the architecture. ” Some sit atop high shelves and can only be reached by ladders, which members of the staff will climb throughout the night. Others sit in the caged bottle keep, with personalized labels that can be bought. “New York is all about showmanship - people love to put their name on something. ” The back elevated room holds up to thirty-five people and is used for tastings and private events. It has a few hidden elements of its own, including a chandelier and leather and steel door from a masonic hall. While speaking with Tommy, the Manhattan Sideways team sampled a few of the restaurant's scrumptious items, including the burrata served with arugula and an assortment of fruits, the short rib burger, the seafood Cobb salad, and the Greek grain bowl with quinoa, mint, and beet humus. While the Flatrion Room focuses largely on whiskey, Fine & Rare features cocktails with tequila, rum, and brandy. This does not mean that they do not still have some amazing whiskey options, such as the breathtaking smoked Old Fashioned that was presented to us to photograph and then sip. Tommy began his professional career as a creative director in advertising on Madison Avenue, but realized after a dozen years that he was craving something more exciting. “The higher I got on the corporate ladder, the less creative it got. It lost that cool factor. ” He resolved to go the route of the entrepreneur, initially with a few clubs, and later with the Flatiron Room and eventually Fine & Rare in 2017. “With this one, I decided to make the demographic and design a place I’d like to go, as opposed to previous projects that centered on reaching a specific consumer base. " Tommy also remarked on how Fine & Rare is the result of the trial and error from past ventures: “This is as if I got to do it again and I could do it better. I think entrepreneurs are genetically coded to forget how difficult it can be starting out, but a new project is fun. It makes your heart pump and your adrenaline go. ”