Much of Pennylane's personality is evident in its chic - yet stark - decor. The walls are painted black and grey and the people who queue up around the wooden countertop are clad in colors from the same palette: office grays, blacks, and blues. Founded by a former member of the fashion industry, Sung Kang, Pennylane encapsulates the trendy New York vibe. Just off Second Avenue, it is a haven for aficionados who crave a serious cup of coffee from producers like Parlor Coffee or Heart Roasters. It is also a great place to unwind with a stronger beverage, as Pennylane serves wine and beer later in the day. For most of his life Sung had been complacent about his coffee choices. He would stop by a familiar Starbucks or Dunkin Donuts for a cup of joe and would go about his business, like many other New Yorkers. One day, a few years back, he came across a cafe in TriBeCa that changed the way he saw coffee. Sung was so impressed by the flavor, its richness and texture, that he started doing some research. Sung read every book on which he could get his hands and spent some time on the web reading NY Times writer Oliver Strand's famous coffee-related column, "Ristratto. " Eventually, Sung realized that he wanted to start his own cafe and began to ask his friends what they thought was the best coffee shop in the city. A couple of friends pointed him to Sweetleaf, a cafe in Brooklyn. Sung offered to work as an unpaid intern there so that he could learn about the business and, after chatting with the manager, got the job. He stayed there for six months before he got up the courage to begin his own business – Pennylane Coffee. In the early summer of 2014, while we were walking 45th street, Sung was coming up on his first anniversary and reflected on what he had learned in the past year. The thing that was most different from his previous job, he thought, was facing the consumer. As a merchandiser, he never had to interact with the people who bought the final product. Instead, he would work with store representatives and stay behind the scenes. As a barista and business owner, Sung has had to learn to interact with customers and try to gauge whether they like the coffee or not. Sung prioritizes customer service and tries to talk to people about the coffee they are drinking when patrons are not swamping the counter.
The Pickler sells coffee on one side and a wide range of sandwiches on the other. David Lowenstein, who opened the Pickler in 2015, decided to give the store a light and funny name when he took over the space from his boss. He decided on the Pickler after considering the names of several of the Batman villains. As a fun touch, he adds a pickle to every sandwich served. David first started working in restaurants when he was in college. He originally wanted to be a teacher, but quickly decided that the restaurant business was better suited to him. After working as the operations manager for three different restaurants, the space on 46th Street became available, and he decided it was time to set off on his own. He renovated the entire restaurant, knocking down walls and redesigning it to be more open. He kept the order windows in the back, which connect to LIM College, so students are able to stop by in between classes. David said that their food comes from "clean sources, " including their meat and dairy, and the coffee comes from organic fair trade farmers.
I can attest to the immediate success of Carmine's on the Upper West Side of Manhattan in the early nineties as my family and friends stood on the lines to get in on a number of occasions. Owner Artie Cutler's concept of serving large, family-style portions to guests, in a warm, friendly atmosphere connected with diners immediately. It did not take Mr. Cutler long to realize that he had a success on his hands and that it was time for expansion. In 1992, the theater district had another hit in Times Square, in the form of a grand, traditional Italian restaurant.
Teddy Roosevelt, Amelia Earhart, and Charles Lindberg are among the noteworthy clients that E. B. Meyorwitz & Dell has been crafting “made-to-measure” frames for since 1875. Today, be it in their New York, London or Paris shops, one can still be fitted for a pair of the same classy, high quality spectacles.