It was Yuta Powell, herself, who opened the door to the two-floor boutique just off of Madison Avenue, greeting us with a warm hello. I was immediately struck by this absolutely stunning woman. With her high cheekbones - emphasized by her sleek, pulled back hair - and the perfectly put together outfit of geometric jodhpurs offset by a flowing blouse with a lacy flower patch fastened onto the buttons, I could not take my eyes off of this elegant lady. As she encouraged us to explore the first floor, one side of which is devoted to a “country in city” aesthetic and the other to a more modern, metropolitan look, I found myself continuing to turn to stare at Yuta. The country-inspired room was decorated with quirky papier mache animal head trophies and subtle animal prints. “I have a passion for beasties,” Yuta said with a beautiful smile. “The beasties enhance the look.”
Everywhere I turned, there were splendid clothes and accessories, including on one of Yuta’s assistants, Melissa, who was decked out in a heavy long black dress from Sybilla. Melissa has been with Yuta since 2010, which I thought was impressive, until I discovered the longevity of a few of Yuta’s other employees: Sami has been with her since 2000 and Mary Ellen starting working with her in the late eighties, attesting to Yuta’s strength of character.
Yuta’s expertise in fashion has long been recognized by top-tier designers. A few highlights of her impressive career include working in Givenchy’s studio and eventually owning his leading store, as well as owning and operating the Carolina Herrera Store. It was in 1999 that she opened her first eponymous boutique and in 2013 that she comfortably settled into her current location. When the conversation turned to her customers, Yuta was pleased to say that some customers have been with her a long time – she shared that one woman has been returning to her since the early nineties. Though her clients come from around the world, she enjoys being based in New York and having so many American women frequent her boutique. She says that American women tend to be straight-forward shoppers, saying either “I like it” or “I don’t like it” and “I can afford it” or “I can’t afford it.” She also likes New York for more personal reasons: “I really feel at home here,” she confided.
Yuta often buys with her loyal customers in mind. She travels to Paris about every two months to look at new pieces, working with designers that she has known for decades. She even carries the work of one of her old Givenchy co-workers, Pascal Millet. It is very important to her to have a personal relationship with these people, for as she pointed out, “It’s hard to work with someone you don’t know...or like.” As we ascended the steps to the second floor, Yuta began removing items that had hand-painted botanical designs. She told me that they come from an avid gardener who lives in the Alps and also happens to be a designer. It was quite apparent that Yuta has established meaningful relationships with everyone she works with including Tissa, a German woman who is based in Spain. Every season Tissa and Yuta collaborate on the beautiful handbags that were scattered throughout the store.
Not only does Yuta shop specifically with her customers in mind, but she also tailors each piece to suit the buyer. I assumed by “suit” she meant “fit,” but Yuta quickly corrected me. It is easy to make a piece fit: Yuta makes sure the drapery, length, and style all cohere with the person who will be wearing it. She demonstrated with a gorgeous ensemble that our photographer described as “Navajo chic.” She explained that not everyone wants to walk around with the hem of a long skirt dragging behind them so, “maybe cut it at the ankle, add cowboy boots, and boom! Chic.” She then stressed to us that feeling good in your clothes is of the utmost importance in the fashion world. “When you look and feel good, you focus in a different way,” she asserted. She shared a story with us from when she was a little girl and her father had a dress made for her out of the leftover material from his tailored suit. It was odd and pinstriped and did not make little Yuta feel very happy. She remembers that every time she had to wear it, she underperformed in school. “The confidence clothes give you should not be undervalued.” Yuta also believes that fashion should not be taken too seriously, however. “It’s not a religion – put a little humor into it,” she said, adding, “Just put it on and walk!”
J. D. Merget, the owner of Oslo Coffee Roasters, a company that began in Williamsburg in 2003, noticed a dearth of independent coffee shops on the Upper East Side and decided to fix the problem. Fortunately, J. D. had a friend who owned a garden store that he was looking to sell. Thus, Oslo Coffee Roasters moved into the cozy space in 2011 in order to provide high quality coffee to the neighborhood. After speaking with J. D., it became clear that he knows a lot about coffee. Originally from Seattle, he had his first introduction into the world of coffee at the age of twenty-one, while working for Starbucks. He explained that the company “got [him] very excited about coffee” and that it fueled his need to find out more about the product and introduce people to better brews. He has been in the coffee business ever since, working for different companies from Seattle to Dallas to New York. It was his wife, Kathy, whom he met while working in New York, who encouraged him to venture out on his own, saying, “You know so much about coffee – you’ve got to open your own store. ” And so he did. The name comes from the fact that Kathy's family is from Norway, where they are still known for drinking more coffee per capita than most other countries in the world. J. D. wanted to steer his customers away from the idea that Italian coffee is the only good coffee and highlighting the Northern European coffee tradition seemed to be the best way to do that. They do not specifically feature Scandinavian coffee, preferring to focus on farmers who use sustainable and fair practices, rather than a specific geographic location. The result is a high quality coffee that can be sipped guilt-free. When I asked if there were plans for more locations, JD says he is happy where he is and that he prefers to focus on connecting with customers and selling a better quality product, rather than expanding. He loves the Upper East Side and is so happy to have been embraced by the neighborhood. “The support from the community is outstanding. ” He is very proud of his staff, and is glad that they have received love and recognition from a community that has been waiting for an independent coffee shop. “You become a rockstar, ” he said, telling a story of how he was recognized by customers as far south as China Town. His general manager, Liz Pasqualo, echoed his sentiments. She even added that some people double-park in order to get their coffee. For many of the children that live in the area, they are often on autopilot as they enter Oslo, assuming that their parents will follow for one of their frequent visits. Liz told me, “I am really proud of the sense of community, ” and how comfortable the place has become. “Strangers sit down and chat together about current events. " I was able to witness this sense of camaraderie when a gentleman named Hugh Fremantle, who has been coming to Oslo for the last four years, sat next to Liz while sipping on his coffee to ask how she was doing. “I’m being interviewed! ” she said gleefully. Hugh turned his attention to me and said with a big smile, “In that case, you are talking to a very happy customer. ”
After visiting many century-old synagogues, it was a refreshing change of pace to tour the modern facilities of Temple Israel of the City of New York. Sun shone through the colorful stained glass throughout the 1960s building and a winding spiral staircase occupied the front hall. The Manhattan Sideways team and I were met by Michele Amaro, the Communications Manager, who took the time to guide us through the eight floors. She led us into the sanctuary, which, as she explained, has “that mod curvy look like the Metropolitan Opera. ” The space is enormous, seating 330 people on the first floor and 500 more in the balcony. The congregation was started in Harlem in 1870 and has since been providing a place of worship for many. Today, on East 75th, it is Rabbi David Gelfand - who joined in 2006 - who continues to keep the traditions alive. According to Michelle, it is he who has helped to revitalize the Temple. Cantor Irena Altshul, Rabbi Melissa Buyer, and Rabbi Jim Stoloff round out the clergy team. Michele mentioned some of the more modern programs that Temple Israel offers, including a “Rockin’ Shabbat” (an interactive worship using modern methodologies and technologies) with Sheldon Low, artist-in-residence, , and a Lunch & Learn talk on “kosher-style sex” by Logan Levkoff, a sex therapist and clergy. on Fridays, which uses multimedia screens in worship, and a talk on “kosher-style sex” by Logan Levkoff, a sex therapist. “This is an extremely, extremely active synagogue. We have things going on all the time. ”Michele continued showing us around, taking us by multiple display cases full of Judaica, including an exquisite menorah donated by Herbert G. Lane, who was one of the chairman of the board of directors for the temple. We also passed multiple pieces of art, photos of smiling congregants, and teaching tools. On one wall, there is a Visual Torah with cartoon-like drawings so that children can better understand the stories. Michele emphasized that education is deeply important to the Temple before taking us to see the religious school, run by Rabbi Melissa Buyer. I was most impressed by the amount of space dedicated to teaching children, including a lounge for the older ones, and “Mitzvah Gardens” where students can plant food that will later be donated to those in need. The preschool rooms, which are color coded, also sport two terraces with playgrounds. We were impressed by their use of the latest technology complete with Macs and smart boards. Though the school plays a significant role in preparing children for their Bar and Bat Mitzvah, Michele stressed that the school is K-12 and covers every stage of religious instruction, creating a foundation of lifelong Jewish learning. Located underneath the sanctuary, we were amazed by the ballroom, an enormous space, that is in continuous use for various celebrations, including Hanukkah concerts, and Passover seders. When we visited, we observed an early childhood program, headed by director Lisa Samick. The space was filled with toys, and very young children were being rocked to sleep by mothers and nannies in an adjoining room. When I commented to Michele that there was no doubt this is a warm and welcoming community, she beamed, and let me know how proud she was to be a part of Temple Israel.
When we were walking by the firehouse of the Fighting Forty Four, founded in 1881, we were thrilled to find the door wide open. Children on their way home from school were gaping wide-mouthed at the fire engines while smiling firefighters looked on. We joined the ogling children and met the men, Wayne, Kenny, and Bobby, who showed us around the house and spoke about the history of the New York Fire Fighters. Over the course of our conversation, an occasional call would come in to the men. Not knowing what it meant, I asked, “Do you need to run? ” “Oh no, ” Wayne replied, “We don’t need to run. If we’re running, it means you should be running, too. ”One of my first questions was about the number “44. ” I learned that it is essentially arbitrary. It refers to when the squad was formed, long before the Brooklyn and Metropolitan fire departments merged. 44, however, is a designated specialty unit, meaning that only men who have a certain level of experience are assigned. This is because they are a Hazmat division. The men showed us the Hazmat truck, which has a big sticker that says “Zombie Outbreak Response Team. ” It matches a sticker on the main truck that imitates the “Ebola Emergency Outbreak Response Team” symbol, only with zombies. Smiling they said that little children often ask, “Is that for real? Do you really fight zombies? ”Although full of good humor, the men became somber when I commented on a memorial for Michael Lyons, a firefighter who was killed while responding during 9/11. Wayne and Bobby began sharing stories about several of their friends who were present at the World Trade Center that day. One survived by diving under a truck, while The 9th Battalion lost all of its men. Many of the firefighters from 6 Truck in Chinatown also responded that day, but not everyone came back. Men who turned one way coming down the stairs lived, and the men who turned the other way did not. As Bobby said, “If they had yin-ed when they had yang-ed, they would've have made it. ”We continued our tour of the house: There is the old hose tower, painted red, as well as the cubbies where the men keep their uniform. I was like a child, gazing at the two traditional firemen’s poles stretching to the upper floor. When I asked if they still slide down them, the answer was a definitive "yes. " I appreciated the fact that they had photos of men who have retired. I never realized that even though there are about thirty men assigned to 44, they are frequently traded around to different houses. As a rule, this firehouse usually has six men present at any given time, and never fewer than five. Another interesting fact that I never stopped to think about, of which Bobby informed us as he showed us a map, is that on the East Side, there is a firehouse right by every subway stop. Irish history is still deeply woven into the culture of the fire department. I noticed that along with the Leprechaun in the logo for the “Fighting Forty Four, ” there were many other references to Irish heritage scattered around the firehouse, including little Irish flags on the fire engine. Historically, there is a huge Irish connection to many service jobs in the city, including police work. As Bobby explained, “No one else would take the shit jobs. So they’d send in the Irish. ” There are no longer any Irish accents in this firehouse - as Wayne stated, “We’re all Bronx guys. ” Coming from uptown, the men told us that they respect the fact that they can keep their firehouse open and wave to smiling children of the Upper East Side. As if to demonstrate this, Wayne’s daughter ran into the firehouse and skipped upstairs to do her homework before heading to a hockey game with her dad. “It’s a good neighborhood, ” Wayne continued, “So we can keep the door open. ”