About UsPartner With Us
Opening Hours
Today: 5pm–12am
Thurs:
5pm–12am
Fri:
5pm–1am
Sat:
5pm–1am
Sun:
4–11pm
Mon:
5–11pm
Tues:
5pm–12am
Location
401 West 52nd Street
Casellula 1 American Bars Cheese Wine Bars Hells Kitchen Midtown West

After a long day of walking, the small sign advertising cheese and wine caught my eye. Upon entering the restaurant, I was greeted by Brian Keyser, Casellula's owner. Intrigued by the name, I asked Brian what it meant. "It's Latin slang for a small hut and it also has the same root as the Latin word for cheese," he explained. This could not be more apt, as Brian and his staff take cheese very seriously in their intimate restaurant. There are over forty varieties offered from around the world. While cheese certainly takes center stage – evidenced by the prominent glass cheese case – the restaurant's sommelier will gladly suggest the perfect wine to accompany a cheese platter or vice versa.

Brian has transformed the building, which was previously used as a storage facility for street food carts, into an aesthetically pleasing combination of exposed brick, distressed wood and large windows. Asked about what running a business on 52nd Street is like, Brian answered excitedly, "I deliberately chose to be on a side street...I wanted this to be a kind of escape from the city, away from the hustle and bustle of the avenue." Casellula is, indeed, a perfect retreat.

Location
Loading
Casellula 1 American Bars Cheese Wine Bars Hells Kitchen Midtown West
Casellula 2 American Bars Cheese Wine Bars Hells Kitchen Midtown West
Casellula 3 American Bars Cheese Wine Bars Hells Kitchen Midtown West
Casellula 4 American Bars Cheese Wine Bars Hells Kitchen Midtown West

More Bars nearby

More places on 52nd Street

More American nearby

Lost Gem
The Palm 1 American Steakhouses Times Square Theater District Midtown West

The Palm

Upon entering the Palm, one can tell it lives and breathes New York. Whether it is the famous caricatures on the walls, the rich mahogany leather high chairs, the sizzling steaks or the unmistakable din of a successful New York City restaurant, the Palm has each and every trait of a staple. It is a restaurant where tradition is paramount and regulars are treated like family.Opened by Italian immigrants Pio Bozzi and John Ganzi on the east side in 1926, the restaurant has been family-owned from its inception. Surprisingly, the Palm began as somewhat of an accident. Bozzi and Ganzi intended to call their traditional Italian restaurant La Parma but, with their thick Italian accents, the city licensing clerk misunderstood. And so, the restaurant's name – and trademark – was born. The original location, on Second Avenue at 45th Street, served as a lunch and dinner club for members of the city's newspapers, whose offices were located within a few blocks of the restaurant. It was here that my husband first discovered the Palm some forty years ago with his college roommate. He recalls how the mustachioed maître d' took no names but remembered everyone in order, and being excited by seeing the fight promoter, Don King, at the very next table. Ever since, my husband has revered the Palm, particularly the softball-sized juicy filet mignons served charred on the outside and perfect-to-order on the inside.Four generations after Bozzi and Ganzi opened their restaurant, most of the Palm's traditions remain intact. The West 50th Street setting is true to the Palm's roots. Hospitality and consistency of service and quality of food is the mantra the Palm lives by, according to General Manager Richard Hammel. And while the city, and especially the neighborhood surrounding the restaurant, rapidly changes, the Palm serves as a reminder that tradition still sells. As Hammel said, "Hospitality knows no age."When Lucy and Casey, two members of the Manhattan Sideways team, visited The Palm in November 2016, they had the pleasure of taking a tour with Robert, the restaurant’s hospitable and enthusiastic sales manager.  He explained that the crowd is a mix of businesspeople, theatergoers, and families. Celebrities, politicians, and sports figures, many of whom are featured in The Palm’s constantly expanding collection of wall caricatures, can also regularly be spotted in one of The Palm’s dining rooms. (In the past, there was a "sing for your supper" policy - an artist could enjoy a free meal by drawing a portrait for the wall).  When Robert first started working at the Palm three years ago, nobody wanted their faces on the back wall. Then, Robert added Hugh Jackman, who was performing in “The River” across the street, and the back wall suddenly became the spot to be for Broadway actors. Now, “Robert’s Wall” is filled with the caricatures of Broadway’s stars and their autographs. The Palm’s walls feature famous people alongside lesser-known faces and, in Robert’s words, “people we just love.” If there’s a signature under a caricature, you know that person has visited The Palm.The Palm is all about loyalty. An estimated forty percent of its customers are return guests, according to Hammel, in part because of the 837 Club, the loyalty club that provides guests with points for dining there. But while regulars provide a large chunk of its business, there has been a surge of younger guests and tourists in the past few years. This is partly due to the new specialty drink and cocktail menu, intended to shake things up and diversify the clientele. Even Hammel admitted: "the Palm is still a men's club at times." But the Palm is not afraid to adapt to changing times and, as Hammel said, "consistency and staying the same are different."While the photographer was taking shots of the restaurant and the food, I also struck up an endearing conversation with Armando, a waiter who has been working at the Palm since this location's opening in 1989. He was standing below a caricature of Sarah Jessica Parker. A swirly cursive note next to her face read: "Just simply the only place for 'the folks.' Much love and luck. SJP."

More Wine Bars nearby

Lost Gem
Briciola 1 Italian Bars Wine Bars Hells Kitchen Times Square Midtown West

Briciola

Husband-and-wife duo Roberto and Tanya Passon's symbiotic relationship is evident at their Hell's Kitchen wine bar, Briciola, where Roberto runs the kitchen and Tanya is responsible for the wine. The evolution of their professional and personal relationships has always been a parallel journey. Both long-time restaurateurs, the couple met while Roberto was running his now-defunct eponymous restaurant and Tanya was managing wine bar Xai Xai, just across the street from Briciola. They married several years later, and Briciola opened just as the couple was expecting their first child in 2011.Three years on, the Italian wine bar has gained a following throughout Hell's Kitchen and beyond on the strength of its intimate atmosphere, excellent cuisine, and top-notch imported wine. Even after expanding into the storefront next door, which doubled Briciola's square footage, the restaurant is tiny, but the close quarters only add to the ambience. This is not the place to go if one does not want to interact with fellow diners: the seating is communal, with high counters made of subway tile for a clean, polished look. The design is simple, befitting the restaurant's tight quarters. Low-hanging light fixtures and candles on each of the tables give the restaurant a cozy feeling, and the walls function as an aesthetically fitting storage space, with hundreds of wine bottles set side by side in wine racks.Rather than competing for attention, Briciola's food and wine complement each other perfectly, thanks to Roberto and Tanya's ability to work together. Marina, a server, explained to us that Tanya is largely responsible for the elegant layout of the restaurant; she added her "feminine touch" with everything from the candles at each setting to miniature chalkboards detailing the day's wine specials.The kitchen, Roberto's domain, is miniscule, folded into the back of one half of the restaurant; because there is absolutely no storage space, all of the ingredients arrive fresh daily. Briciola serves mainly ciccheti (small plates) of charcuterie, salads, oysters, and every type of pasta imaginable. There is also a dessert menu; a gentleman sitting at the bar told us that the tiramisu is especially incredible. Particularly clever is the menu where the prices are all the same in each category. Roberto explained that he did not want the dollar amount to influence someone's choices. After having enjoyed a pleasant conversation with Roberto one afternoon when riding by on my bike, as I was leaving, he called out to me, "Finally someone appreciates the side streets." I rode off smiling.