Filled with unique artisan jewelry and clothing from local designers, the bewitching Wicked Heathens boutique has already cast a spell over the East Village.
Founded by Brooklyn-based jewelry designer Martha Henry, the E 9th Street shop features not only Martha’s signature line of treasures — geometric rings, earrings, bracelets and necklaces inspired by sacred runes and crafted with raw crystals — but also a constantly rotating selection of indie designer clothing and accessories, sourced by the designer’s network of fellow artists.
“I actually met Martha as a vendor at a pop-up in Chelsea Market,” said store manager and designer Daymone Edmonds when we stopped into the carefully arranged East Village boutique, which opened in April. “All of our vendors became the best of friends,” he added. “Martha had done a bunch of pop-ups and, after the pandemic, saw that there were several empty retail spaces available and decided to open a store — she asked all of us to help her fill it!”
Stocked with a revolving cast of designers, “we’re all helping out to manage the opening months so she can get the place on its feet,” added Daymone, noting that they have a wide web of willing artisans who are interested in bringing their wares to Wicked Heathens. “We have about 19 friends just waiting to get in line,” said Daymone. “The selection at the store is going to change weekly!”
While each designer brings their own aesthetic to the showroom, “we do a lot of festival fashion,” said Daymone of the store’s collections, which include highlights from his own line Culture and Fate. “We have a streetwear-meets-Tulum vibe.” The store considers their offerings unisex, added Daymone. “We don’t really see gender — everything we have here is gender fluid!” Most importantly, everything at Wicked Heathens is carefully crafted by hand, added designer Lunara Love. "When you make something by hand,” she noted, “the piece has a soul."
The approach has already struck a chord with curious passersby and veteran East Village shoppers alike, said Daymone, who told us that “the first week we opened, everyone on the block came out to support us — at first they were happy not to have an empty storefront anymore, and then they came in and loved the collections,” he added. “The street traffic we’ve had so far is really great — we have everyone from the Upper East Side lady to the downtown cool girl!”
So whether you’re in search of your next Coachella outfit, a handcrafted crystal ring, or simply to support some of the city’s most talented designers, Wicked Heathens has the magic touch.