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Wicked Heathens

Wicked-Heathens-7 Jewelry Mens Clothing Women's Clothing East Village

Filled with unique artisan jewelry and clothing from local designers, the bewitching Wicked Heathens boutique has already cast a spell over the East Village. 

Founded by Brooklyn-based jewelry designer Martha Henry, the E 9th Street shop features not only Martha’s signature line of treasures — geometric rings, earrings, bracelets and necklaces inspired by sacred runes and crafted with raw crystals — but also a constantly rotating selection of indie designer clothing and accessories, sourced by the designer’s network of fellow artists.

“I actually met Martha as a vendor at a pop-up in Chelsea Market,” said store manager and designer Daymone Edmonds when we stopped into the carefully arranged East Village boutique, which opened in April. “All of our vendors became the best of friends,” he added. “Martha had done a bunch of pop-ups and, after the pandemic, saw that there were several empty retail spaces available and decided to open a store — she asked all of us to help her fill it!” 

Stocked with a revolving cast of designers, “we’re all helping out to manage the opening months so she can get the place on its feet,” added Daymone, noting that they have a wide web of willing artisans who are interested in bringing their wares to Wicked Heathens. “We have about 19 friends just waiting to get in line,” said Daymone. “The selection at the store is going to change weekly!” 

While each designer brings their own aesthetic to the showroom, “we do a lot of festival fashion,” said Daymone of the store’s collections, which include highlights from his own line Culture and Fate. “We have a streetwear-meets-Tulum vibe.” The store considers their offerings unisex, added Daymone. “We don’t really see gender — everything we have here is gender fluid!” Most importantly, everything at Wicked Heathens is carefully crafted by hand, added designer Lunara Love. "When you make something by hand,” she noted, “the piece has a soul."

The approach has already struck a chord with curious passersby and veteran East Village shoppers alike, said Daymone, who told us that “the first week we opened, everyone on the block came out to support us — at first they were happy not to have an empty storefront anymore, and then they came in and loved the collections,” he added. “The street traffic we’ve had so far is really great — we have everyone from the Upper East Side lady to the downtown cool girl!” 

So whether you’re in search of your next Coachella outfit, a handcrafted crystal ring, or simply to support some of the city’s most talented designers, Wicked Heathens has the magic touch. 

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More places on 9th Street

Lost Gem
Veselka 1 Breakfast Ukrainian Diners Brunch undefined


The warmly painted walls inside Veselka envelop the room in folky florals and traditional Ukrainian symbols. Hanging from the ceiling are glowing milk glass globes that seem to replace the sun or moon depending on the time of day — and it could be any time at all, as Veselka is open for twenty-four hours, seven days a week, serving a smorgasbord of pierogis, bowls of borscht, and other expertly prepared comfort foods — Ukrainian and otherwise. Wlodymyr Darmochwal planted roots for Veselka when, as one of the founders of the neighborhood Plast organization (akin to the Ukrainian boy scouts, teaching survival skills and Ukrainian language), he was asked to create a weekend study program for the boys. In response, he opened a five-and-dime style counter at the corner of East 9th Street and Second Avenue where the boys could buy paper clips, cigarettes, lighters, and, notably, bowls of borscht and other basic Ukrainian foods. The business expanded into another storefront on East 9th Street a decade later. After Wlodymyr’s passing in 1972, it was taken over by his stepson, Tom Birchard, who was later joined by his son, Jason. Today, having worked at the restaurant since he was a teenager, Jason has “done every single job possible here except cook the borscht. ”When Jason joined the team, one of his first projects was to find out, “How late can we stay open? ” It turns out the answer was “all night. ” As Tom and Jason once again prepare to expand the restaurant into an adjoining storefront on 9th Street, they are eager to continue serving the next generation the kind of traditional Ukrainian food that Wlodymyr would have had at his counter more than sixty years ago.

Lost Gem
Duo 1 Women's Clothing Vintage undefined


The essence of Duo is in its name; it is two things at once. It is dulled colors and clean lines, minimalist in feel but simultaneously filled with warmth and softness. Both young and old, vibrant and calm, it is modern and fresh but brings to mind memories of simpler times: of handwritten letters, cozy Sunday afternoons and soft breezes over the wide open fields of northern Minnesota, the owners’ home state. Conflicting and complementing all at once, Duo is the product of two minds at work. Sisters Wendy and LaRae Kangas have created a perfect little fashion oasis that fits right in with the small town vibes of Manhattan’s East Village. Growing up, Wendy and LaRae pestered each other and fought over clothes, as siblings will do, but in 2008 they decided to open up a shop together. Today, they work with dealers and emerging independent designers throughout the country and pick all their clothing, accessories and home goods by hand, combining masculine and feminine styles with modern silhouettes and vintage traces to curate a timeless collection of quality, classic pieces. “It’s a very personal process, ” they told me, “and we put a lot of love into our shop and our collections. ” Nothing at Duo is mass-produced, and most of their merchandise is recycled. The sisters pour their hearts into the shop and work hard to stay true to themselves while keeping an eye toward the future, expanding their business into the world of e-commerce and social media. “It’s important to stay current and give the customers what they want, ” they said. They love what they do, and working with family makes it even more fun, according to the sisters. “It makes work smooth when you don’t have to verbalize what you’re thinking, ” they told me, “We just know what each other is thinking and it makes choosing products and daily operations much easier. ”Duo is a celebration of creative spirit. It is clear that the sisters revel in the one-of-a-kind individuality of each and every one of their customers who come to them looking for pieces that will express their own unique style. When explaining what they love about their work, they said, “It’s great to make a customer feel better when they walk out the door. ”