Perhaps a bit unusual - barbershop in front, shoe, watch and jewelry repair station in back - Uriel and his son seem very pleased with the arrangement of their business. Uri learned the trade of shoemaking from his own father back in Uzbekistan, and when they came to New York in 1994, they opened up the shoe shop together. As Uri learned more and more skills through experimentation, his shop expanded from shoemaking to watch and jewelry repair. He was pleased to tell us how well respected he has become in the business, creating custom made shoes and doing repairs for numerous celebrities. A few years ago, after incessant pestering from his son, Uri agreed to allow Gabriel to open a barbershop up front, and the business moved from one father and son pair to the next generation. Uri is happy with the way things have turned out and feels that his son has been very successful. He stresses the importance of helping family to accomplish their dreams. For Uri, however, one of the most important things in life is fun. There are always people hanging around the shop, and when it gets quiet, Uri breaks out his clarinet. He has long been a musician at night, and lucky customers get a free taste of his beautiful songs. He promises that he is never bored, and wisely informs me that, “Life is simple when you like what you’re doing. ”
Eddy, the owner of Freestyle Barber Shop, has been a barber since the early 1980s. He got his start in his homeland of Russia, a country that I learned is known for barbers, thanks to their advanced equipment and scissor skills. In 1995, Eddy and his brother started a barbershop on Seventh Avenue, around the corner from his current location. Since then, he has never strayed from Chelsea. He opened Freestyle Barber Shop in 2005, keeping many of his regular customers with him. He is proud to say that he has had many of the same barbers working on his team for fifteen or sixteen years. “The crew is very friendly, ” he told me. “And I like my customers. ”When I visited in 2016, Eddy had just performed a renovation on the shop - and it looked beautiful. Despite the fact that there are so many salons and barbershops in Chelsea, Eddy is not worried about Freestyle’s ability to survive. “People in the area know us – we’ve been here for twenty-one years, ” he said. “You don’t find other barbershops where the same people have been working here this long. ”
Xavier Cruz has been a stylist since the mid-1980s, but he did not make the decision to focus solely on men until 2014. His reason for the shift, he said with a cheeky smile, was because he “was really bored. ” All joking aside, his true reasoning revealed a clever mind who saw a niche in the salon world and decided to fill it. As Xavier pointed out, there are almost no male salons in New York City. There are barbershops, yes, but not upscale men’s salons where you can get hot towel shaves and buzz cuts but also coloring and other processes. “We’re stylists, not just barbers, ” Xavier clarified, adding, “When guys choose Barba, they know they’re not just coming in for a trim. ”When I visited Xavier in 2016, he had recently moved his salon a couple blocks west on 19th Street. He explained that his old location had grown too small for his clientele – “Guys were literally standing outside! ” The new spot is highly modern, with black and chrome interiors and an atmosphere that echoes the feeling of high-end nightclubs and spas. In this space, Xavier has continued to offer many services, including single and double process color jobs, beard trimming with scissors as opposed to a razor, and beard dying. He also has perfected the art of gray blending, a way of making men’s gray hairs look softer and more natural. Thanks to his unique menu of services, Xavier has amassed a clientele base throughout the city and beyond: some out-of-state customers make a day of coming in to Manhattan to get pampered. “We are a safe haven for some men, ” Xavier informed me, explaining that some guys often feel uncomfortable going to a salon. Barba provides a space where they can get their hair dyed without fear of being judged. It has become such a safe social space that Xavier has considered hiring a nail technician so that the men can have a manicure along with their hair. Many men have told him, “If you did nails here, I would get my nails done. ” Another service Xavier is hoping to add in the future is Scalp Micro-Pigmentation, or SMP for short. It is a special tattoo drawn onto those who are balding to make it look like you have stubble on your head. As far as Xavier knows, there is not one salon in the state that offers SMP, and so he is excited to be the first. And if anyone needs an example of SMP, they need look no farther than Xavier’s own head – he pointed to the front of his scalp, and I was surprised to realize that what I was sure was shaved hair was actually a tattoo. Despite the variety of high quality services, Xavier feels that the prices are still reasonable – “between an average barbershop and an average salon, ” he estimated. Customers are guaranteed excellent service, since “everyone’s super talented” in the salon and everyone who walks through the door is offered coffee, tea, and wine. I was also pleased to witness the camaraderie in the salon: Xavier admitted that many times, “stylists are out for blood, ” but that Barba stylists share clients and get along well. He concluded by emphasizing that anyone who comes to Barba is “in for a treat! ”
Being a barber runs in Sam Chulpayev’s family. His grandfather had his own barbershop in his native Uzbekistan and Sam’s uncles have also opened various barbershops and salons. After working at someone else’s salon for many years, Sam was proud to follow in his family’s footsteps and open up his own place at 170 West 23rd Street. The salon was tiny, however, with only five chairs, and he had amassed many devoted clientele while working in New York. He quickly realized that he would need more space, which led to him expanding across the street to number 169. I spoke to Daniel, Sam’s brother, who works on the business side of Made Man. He was a banker before, but he decided to join the family business after Sam’s second location opened. He feels it is very important to “help out your own family. ” He showed me around the barbershop, telling me about different aspects that made it stand out from other salons in the area. “It’s the little things that count, ” he said, mentioning the method by which the barbershop keeps track of appointments. They custom built the electronic system entirely from scratch based on customer feedback. That means that even before someone steps into the shop, they are receiving personal attention from Made Man just by booking an appointment. Daniel also informed me that the barbershop offers many free services to their loyal customers. The barbers give free clean-up services in between haircuts, including beards, and complimentary massages are given with haircuts. “We really want to build a relationship with our clients, so we offer little freebies, " he said, adding, "We’re the kind of shop that’s always hoping to give more for less. ” Though many customers are local, there are a good amount from New Jersey and Westchester. Daniel took me past a cupboard filled with antique barber tools. I learned that they come from a collection that Sam has amassed since 2010. It became clear that Daniel loves working with his brother. “When you’re working in a family business, the return on investment is definitely better, ” he told me. “It’s your passion and your ideas. ” The brothers’ passion can be seen in every aspect of the salon - even the chairs have been custom made using specially chosen prints and designs from the 1940s and 1950s. The devotion was also evident in the care and attention given to every customer. “Anything you can think of at a salon, you can get in our barbershop, ” Daniel assured me. “We take their appearance very seriously. ”Before I left, I spoke to Sam, who was finishing a client’s haircut. His statement was heartwarming: “I come from humble origins, but I’ve made a really beautiful high-end establishment with every client in mind. ” He explained that though his barbershop is definitely top of the line and can lean towards being pricy, he is always careful to keep things reasonable. “I don’t want to deny people service just because they can’t afford it. ” It was touching not only to meet someone who had created something wonderful from the ground up, but also someone who remembered his roots.
As of March 2022, Eataly's rooftop bar Birreria has been turned into the pop-up SERRA. The rooftop of Eataly changes its concept each season. In 2016, for example, the sky-high spot transitioned from the beer-centric Birreria to a sea-side-themed rooftop bar called Sabbia. Each reincarnation of the bar is equally impressive, which comes as no surprise after visiting Eataly downstairs. Birreria was a sky-high brewery where Fred Avila, the head brewer, created beer in-house for three or four days out of every week. I had the pleasure of sitting down with Fred and talking to him about his experience brewing above Eataly’s impressive food palace. Fred has been working for Eataly since 2011, but he started home-brewing in 2007. He has become a master at blending different flavors together and was proud to tell me about Birreria’s two seasonal beers. Vera is a summery beer with hints of lavender and blood orange, whereas the Wanda is a dark, mild beer for the fall and winter, with a lightly roasted flavor. Fred is very attuned to the weather when he drinks beer. When I asked if he has a favorite, he said that it changes with the seasons and the forecast, though he did admit, “I love to drink Oktoberfest beers. ” He featured obscure sours and saisons (pale ales specifically brewed for warm weather) in the summertime and interesting stouts in the fall. “People used to just drink IPAs or Pilsners, ” he explained to me. It is clear that working in the beer world has become considerably more exciting. Birreria collaborated with a collection of external breweries, including Dogfish Head, a microbrewery based out of Delaware. Because Birreria was part of Eataly, the list of collaborators also included two Italian companies, Birra del Borgo and Baladin. The founder of Baladin, Teo Musso, is considered the “godfather of the Italian brewing movement, ” Fred informed me. He also let me know that he always liked to have one or two New York beers available. The food menu was no less impressive, especially since it was made entirely using produce from downstairs. Unlike other parts of Eataly, however, Birreria often strayed from Italian cuisine. For example, Fred told me about a mozzarella-stuffed quail, which sounds more Northern European than Italian. Everything on the menu was designed to pair well with the bar’s unique selection of beers, creating a perfect culinary balance. I visited Sabbia shortly after it opened in 2016. It was like a taste of the tropical seaside in the middle of Manhattan: Imagine listening to the Beach Boys and sipping on one of their signature summer cocktails while lounging on a beach chair in the cabanas. The menu is filled with seafood specials that continue the seaside resort theme. It is the perfect summer spot for those who cannot leave town, and there is a retractable roof for rainy nights.
Stepping out of the culinary carnival in the main Eataly building through the side street entrance of the calm, cool wine shop next door was a soothing experience. The space is primarily filled with Italian wines, though there is a selection of local New York varieties upstairs. Also on the second floor is the “Riserva Room, ” a temperature-controlled chamber with rare wines, mainly acquired through auctions. What surprised me about the Riserva Room, however, is that the bottles are not very expensive. Despite feeling the need to whisper inside the elegant space, I noticed that many tags quoted prices under $100. We learned from Brianna Buford, the PR Assistant, that this is so that customers do not feel intimidated to try new wines. As with the rest of Eataly, Vino is dedicated to educating the public about the quality, origin, and uses of its products. There are helpful signs in the area and tastings every week. “Staff Pick” signs give shoppers individual recommendations and there are often fun promotions whose goal is to introduce customers to new labels. For example, in 2015, the wine store hid golden corks all over Eataly, offering anyone who found one a special bottle of Vino Libero. “Vino Libero” means “free the wine, ” a motto which seems to ring true throughout the store, where wine is freed from any pretension or intimidation and presented in a playful, educational way.
Many months ago, I gathered a group of friends and family to celebrate my husband's birthday. No one had ever been to Spin, so it was the perfect opportunity for everyone to have a terrific night taking turns playing a sport most of us adore, and sharing in conversation, drinks and appetizers. As we walked down the steps into the dimly lit lobby we were greeted by a friendly hostess in a chic black outfit, and it felt as though we had entered any other swanky Manhattan club. And yet, as we turned the corner we saw immediately that this was not the case. Instead of the usual dance-filled floor, at this club we were presented with rows of ping-pong tables and couples in heated competition. The diversity of the crowd was vast and only became more so as the night went on. Businessmen off from work, their white collared shirts glowing in the black light, rallied next to serious athletes there for a workout in gym shorts and sweatbands. Young couples looking for a quirky date played next to groups of older friends there to enjoy the nostalgia of this classic game. Everyone is welcome at Spin. Serious ping pong players make the circuits, challenging worthy opponents to games while casual paddlers compete in a more leisurely game. It has never been easier to enjoy ping pong, as Spin has eliminated the frustrating need for constantly picking up stray balls - staff with fascinating contraptions collect all the balls and reload the buckets regularly. Perhaps even more exciting, servers come by to the tables with what could be described as high-class bar food - some of our favorites were the alcoholic mango slushies, the fried rice balls, and the truffle mac and cheese. The delicious food and drink are honestly worth a visit on their own, and as the club often hosts championship ping pong games, even those who do not want to grab a paddle themselves can fill up a plate and watch the action. Originally opened by ping pong enthusiasts Franck Raharinosy, Andrew Gordon, Jonathan Bricklin and Oscar-winning actress Susan Sarandon, Spin has quickly become a hot spot both in other parts of the US and abroad.
Visions provides services for the blind and visually impaired; it is located in Selis Manor, a twelve-story apartment building dedicated to housing and assisting blind and otherwise handicapped New Yorkers of all types. Visions holds braille courses, exercise and rehabilitation classes, music programs, and various events and lectures.