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Brooklyn Roasting Company

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50 West 23rd Street
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ALT For Living

Before Lilia, a member of the Manhattan Sideways team, discovered ALT for Living, she said to me that she had never considered that shopping could be an “experience. ” In fact, she revealed, that "For me, life is life and shopping is shopping, quick and painless - I go in, find what I need, and get out. But as I walked into ALT for Living, I felt as though I had entered a time warp. "ALT contains two little worlds - a coffee bar and a showroom - and they work with miraculous synchronicity. The cozy coffee bar, A Little Taste, serves as the storefront, and it instantly recalled to Lilia the old-fashioned cafes of Paris and Rome. The coffee beans are one-of-a-kind, hand-roasted by ALT Roasting CO. “You have to try the iced coffee, ” suggested Victoria, ALT’s Marketing Coordinator. She was right. It was rich, full, and flavorful, with frozen coffee cubes instead of regular ice cubes. What a treat. With coffee in hand, we were ready to take in the pièce de résistance of ALT for Living, the showroom, which caters to high-end interior designers, design firms, and architects. The space is an aesthetic feast, somehow both immaculate and inviting, pristine and meditative. Sitting down with Analisse Taft-Gersten, ALT’s creator and owner, we learned that she would like her customers to view ALT for Living as a full-fledged lifestyle experience. “It’s a one stop shop to help amplify your home and get a great cup of coffee along the way. ”Analisse started out as a model at age seventeen, which provided her with the opportunity to travel all over the world. She fell in love with Europe, particularly Paris. “I think I was an old Frenchman in a past life, ” she said with a laugh. Analisse went on to say that she developed a passion for interior design, and left her native California to seek out a new challenge in Manhattan. While working for an interior design company, she found her calling in sales, and took a leap of faith. She began ALT as a small venture in a temporary office space, then a small showroom in Soho, and finally ALT’s current home in the Flower District. Since every item is unique, the shop attracts a vast array of customers, from hip up-and-comers to the most established designers in the industry. In an effort to maintain a stimulating space, Analisse constantly changes elements of the shop's layout. She loves repurposing old pieces and making them her own. Her current favorite piece at ALT is a vintage rosewood desk by furniture designer Joaquim Tenreiro. What sets ALT for Living apart from other businesses that cater to interior designers is that one can truly lose oneself in the shopping experience. Within the coffee bar-showroom, shopping is no longer just shopping, but also an opportunity to visit Europe without leaving Manhattan.

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Birreria

As of March 2022, Eataly's rooftop bar Birreria has been turned into the pop-up SERRA. The rooftop of Eataly changes its concept each season. In 2016, for example, the sky-high spot transitioned from the beer-centric Birreria to a sea-side-themed rooftop bar called Sabbia. Each reincarnation of the bar is equally impressive, which comes as no surprise after visiting Eataly downstairs. Birreria was a sky-high brewery where Fred Avila, the head brewer, created beer in-house for three or four days out of every week. I had the pleasure of sitting down with Fred and talking to him about his experience brewing above Eataly’s impressive food palace. Fred has been working for Eataly since 2011, but he started home-brewing in 2007. He has become a master at blending different flavors together and was proud to tell me about Birreria’s two seasonal beers. Vera is a summery beer with hints of lavender and blood orange, whereas the Wanda is a dark, mild beer for the fall and winter, with a lightly roasted flavor. Fred is very attuned to the weather when he drinks beer. When I asked if he has a favorite, he said that it changes with the seasons and the forecast, though he did admit, “I love to drink Oktoberfest beers. ” He featured obscure sours and saisons (pale ales specifically brewed for warm weather) in the summertime and interesting stouts in the fall. “People used to just drink IPAs or Pilsners, ” he explained to me. It is clear that working in the beer world has become considerably more exciting. Birreria collaborated with a collection of external breweries, including Dogfish Head, a microbrewery based out of Delaware. Because Birreria was part of Eataly, the list of collaborators also included two Italian companies, Birra del Borgo and Baladin. The founder of Baladin, Teo Musso, is considered the “godfather of the Italian brewing movement, ” Fred informed me. He also let me know that he always liked to have one or two New York beers available. The food menu was no less impressive, especially since it was made entirely using produce from downstairs. Unlike other parts of Eataly, however, Birreria often strayed from Italian cuisine. For example, Fred told me about a mozzarella-stuffed quail, which sounds more Northern European than Italian. Everything on the menu was designed to pair well with the bar’s unique selection of beers, creating a perfect culinary balance. I visited Sabbia shortly after it opened in 2016. It was like a taste of the tropical seaside in the middle of Manhattan: Imagine listening to the Beach Boys and sipping on one of their signature summer cocktails while lounging on a beach chair in the cabanas. The menu is filled with seafood specials that continue the seaside resort theme. It is the perfect summer spot for those who cannot leave town, and there is a retractable roof for rainy nights.

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Spin New York

Many months ago, I gathered a group of friends and family to celebrate my husband's birthday. No one had ever been to Spin, so it was the perfect opportunity for everyone to have a terrific night taking turns playing a sport most of us adore, and sharing in conversation, drinks and appetizers. As we walked down the steps into the dimly lit lobby we were greeted by a friendly hostess in a chic black outfit, and it felt as though we had entered any other swanky Manhattan club. And yet, as we turned the corner we saw immediately that this was not the case. Instead of the usual dance-filled floor, at this club we were presented with rows of ping-pong tables and couples in heated competition. The diversity of the crowd was vast and only became more so as the night went on. Businessmen off from work, their white collared shirts glowing in the black light, rallied next to serious athletes there for a workout in gym shorts and sweatbands. Young couples looking for a quirky date played next to groups of older friends there to enjoy the nostalgia of this classic game. Everyone is welcome at Spin. Serious ping pong players make the circuits, challenging worthy opponents to games while casual paddlers compete in a more leisurely game. It has never been easier to enjoy ping pong, as Spin has eliminated the frustrating need for constantly picking up stray balls - staff with fascinating contraptions collect all the balls and reload the buckets regularly. Perhaps even more exciting, servers come by to the tables with what could be described as high-class bar food - some of our favorites were the alcoholic mango slushies, the fried rice balls, and the truffle mac and cheese. The delicious food and drink are honestly worth a visit on their own, and as the club often hosts championship ping pong games, even those who do not want to grab a paddle themselves can fill up a plate and watch the action. Originally opened by ping pong enthusiasts Franck Raharinosy, Andrew Gordon, Jonathan Bricklin and Oscar-winning actress Susan Sarandon, Spin has quickly become a hot spot both in other parts of the US and abroad.

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Pisillo Italian Panini

“Probably, it is too big, ” says Vincenzo, a solemn expression on his face. This is Pisillo, purveyors of fine panini sandwiches, in its second petite location. Pisillo is Italian from back to front, importing everything - including the handsome young men and women assembling the paninis - from the old country. The weighty sandwiches are studies in the perfection of simplicity, a perfection which begins and ends in the ingredients: bufala mozzarella, parmacotto, prosciutto, speck, artichokes, sun-dried tomatoes and bright-tasting olive oil. “Everything comes from Italy, ” says Vincenzo. “It tastes better... I don’t know what it is, maybe what the animals eat. ”Indeed, Pisillo, itself, is a story of Italian transplantation. Vincenzo, who oversees the new Chelsea shop, was born in NYC, but went to live in Italy with his parents at age seven. When he returned as a grown man, things had changed: “The first thing I noticed [when I came back to America] is nobody playing in the streets in the nighttime. There were no kids outside anymore. ” The Italian community, on the other hand, is good-naturedly stuck in the past. “[Italians] remain with tradition... when they came here in the 50s, they stopped time. ” Having worked in tile flooring, then restaurants, coming to own his own pizzeria back in Italy for a period, Vincenzo exudes fulfillment. “I did my little steps. ”Thanks to a Juventus Jersey, a chance meeting between Carmelo and Antonella - Pisillo’s founders - and Vincenzo developed into a business venture and lifelong friendship. “We are not like friends, we are like family, ” he stated, adding: “But this is their story. ”Vincenzo also worked in construction, and still carries a contractor’s keen sense of what makes a good location: “We feel good about our side street location... there’s a lot of people on the avenue. ” A tall boxy storefront opening onto the street, Pisillo is little more than a counter, a couple of high-chairs, and a blown-up photo of Montesarchio, Italy. Soft blues, yellows and whites provide a welcome respite from the outside grey. The sandwiches are each named after an Italian city, with the “New York” (roasted chicken breast, fresh mozzarella, hot peppers, arugula, lemon dressing) being half an exception. Pick your city, pick your bread - the soft focaccia is a favorite of both diners and employees - and the sandwich is assembled. Unadorned and un-grilled, the paninis allow the fresh ingredients to charm the palate individually. They are also weighty enough to challenge anyone with a Manhattan-length lunch break to finish them in one sitting, but there are no plans to scale back the grandeur. “If you reduce it, you’re gonna become a regular sandwich, ” says Vincenzo, “This is what makes you special. Everybody says, this is really big, and this is really good. ”