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Opening Hours
Today: 12pm–2am
Wed:
12pm–2am
Thurs:
12pm–2am
Fri:
12pm–2am
Sat:
11am–2am
Sun:
11am–2am
Mon:
12pm–2am
Location
364 West 46th Street
Hold Fast bar American Bars Hells Kitchen Midtown West Times Square

Hold Fast is a true locals’ bar, co-owned by Hell’s Kitchen residents Shane Hathaway and Jason Clark, who originally met at another Hell’s Kitchen establishment over a decade ago.

Shane was working at the old Joshua Tree on Restaurant Row and Jason was a customer. Neither of them could have known their future would see them opening a bar together just a few feet from where they first met. 

“Living in the neighborhood, both of us knowing the area and caring about it – it all seemed like a fit. And the moment we walked in here, we felt a certain energy, a certain comfort, even though it was nothing like this,” Shane explained.

The design build, from old Korean-French fusion restaurant to industrial chic New York bar, was not for the faint-hearted. They stripped the paint back to the bare brick walls, moved the bar (and the plumbing), arguing back and forth over what to do with a staircase that literally goes nowhere.

“At the beginning, we always said that the vision was already here,” recalled Jason, “it just took some time to realize some of it.”

There were expensive challenges along the way. Replacing a beam. Then two beams. Then the entire ceiling. Then an exposed pipe began to crack …

They probably often wondered what the hell they’d gotten themselves into. But they never questioned the location. “It was always going to be here for us,” Shane said. “We never discussed any other neighborhood.”

And the neighborhood repaid them with their loyalty. “We’re both fortunate enough to live and work in this neighborhood, so we wanted to create a place for our community,” Shane said. “Even if you are coming to visit from somewhere, or you live down the block, we wanted to make sure that you would feel like you are at home. And people do call this their home.”

As for the name?

“I was in Toronto, at the Distillery District, and we had just entered the talks about the bar,” recalled Shane. “I walked into this guy’s booth and he had these plaques – Irish clans and Scottish clans. One had the motto Hold Fast and I asked the guy what it meant. He talked about how the first clansman jumped on the back of a bull and he held on and they’re all like, ‘Hold fast!’ And that’s how they came up with their clan name.”

That plaque now hangs opposite the bar.

“In military terms or war times,” Shane added, “Hold Fast means ‘stand your ground, hold your position.’ And in naval terms, it would be ‘hold fast to the line.’”

He’d stumbled upon the name for his new bar.

“Stay true to yourself,” he said. “Stand your ground. Be true to who you are.”

He still had to persuade Jason first, though. And, to begin with, all he could think of was a barnacle. Then he remembered a poem by Langston Hughes: “Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly.”

“So this was the dream – two guys coming together. And we knew that was what it was going to be called.”



This story was adapted from the W42ST article, "Hold Fast: Best Bar — W42ST Best of Awards 2020."

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Hold Fast interior American Bars Hells Kitchen Midtown West Times Square
Hold Fast bar American Bars Hells Kitchen Midtown West Times Square

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Lost Gem
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FLEX

FLEX is a new Hell’s Kitchen LGBTQ+ hotspot created in the former home of Posh — one of the original neighborhood gay bars back in the ’90s. Founders James Healy and Jason Wade Mann’s journey to open FLEX hasn’t been without its challenges. The process began with six months of paperwork to obtain a liquor license from the State Liquor Authority. Though they received approval from Manhattan Community Board 4’s Business Licenses and Permits Committee, lingering complaints about the previous establishment set the bar very high for proving FLEX would not fall into the same pattern. However, this meticulous attention to detail set the tone for what was to come. The bar’s design was a collaboration with two architects from Pratt Institute, who worked closely with students to ensure every aspect was carefully considered. James and Jason had the opportunity to shape FLEX exactly as they envisioned, with a focus on creating a visually stunning atmosphere. Local artist Jo Mar crafted the hand-sculpted mural that takes center stage. It is based on a photo shoot he did in the space with local friends who were more than happy to help bring his vision to life. The entire process took seven months to complete, with each of the four panels weighing approximately 250 lbs as the molds were being made. The attention to detail doesn’t stop at the artwork. The bar boasts original 120-year-old “Tiffany blue” glass windows salvaged from a Brooklyn warehouse, adding a touch of history to the contemporary design. The bar beams themselves come from a century-old Brooklyn townhouse, and the woodwork throughout the space is meticulously handcrafted. The dedication to preserving the legacy of the location is evident in the decision to keep FLEX as a safe space for the LGBTQ+ community. As James said: “It was a gay space for almost 30 years and that was one of the main reasons Jason and I decided to take over the space. We wanted to keep it as a safe space for the gay community, but very much welcome for all. Our theme is come alone and meet friends, come with friends and make more friends. ”But FLEX is not just about creating a visually appealing space; it also aims to be a hub for community events. With large screens and projectors installed, the bar can host gatherings, presentations and even screen major sporting events. This versatility ensures that FLEX will be a vibrant and dynamic addition to the neighborhood. Beyond the interior, the owners have also made significant efforts to enhance the building’s infrastructure and exterior. Extensive plumbing work was completed and the façade has been meticulously restored, with broken tiles fixed and a fresh coat of paint applied. A new awning, adorned with colorful PRIDE flags, further adds to the bar’s vibrant presence on the block. FLEX aims to be a highlight of the neighborhood, both inside and out. This story was adapted from the W42ST article, "Reviving PRIDE: New Bar FLEX Honors Posh’s Legacy with a Modern LGBTQ+ Twist. "

Lost Gem
Beer Culture 1 Bars Beer Bars undefined

Beer Culture

Beer Culture opened in the summer of 2013, offering beer, cider, whiskey, and bottled sodas. Customers can come in to pick up a bottle – or growler - of beer to take home, or grab a seat at the bar to chat with the friendly staff while noshing on some charcuterie. The record player behind the bar is usually going and if the owner, Matt Gebhard, and bar manager, Peter Malfatti, are around, they are bound to strike up a conversation and offer to guide patrons through their extensive beer selection. The beers are organized by region. The first door of their huge, glass-front fridge is full of beers from New York State, while the second is full of east coast beers, and the third and fourth is full of central and west coast beers. A bit further back into the room is their international fridge, proudly boasting selections from the UK, France, and three shelves worth of Belgian beers. For patrons who just want a nice, cold, familiar beer, grandpa's fridge is the place to go. Customers often mistake the old Kelvinator across from the bar as a prop and are always surprised when they open it up and realize that it works and that they recognize all of the brands inside of it. Matt included grandpa's fridge because he thinks that there is a place for all beers (except lite ones, which are not sold on the Beer Culture premises) and that some brands hold emotional value for customers. True to its name, the beers in the old Kelvinator are those that Matt had seen in his own grandfather's fridge growing up. Matt's first true exposure to beer and its culture was during a year he spent studying abroad in Belgium. When he came back home to upstate NY, Matt was nineteen and decided to pursue his newfound passion by working in a local Belgian brewery. He remained here for a few years until he met Peter, his future bar manager, who was living in Rochester, NY. Before opening their own place, Matt came to Manhattan and worked in a Belgian bar in Midtown. Although he enjoyed it, Matt told us that he wanted to do things his own way and fulfill his vision of what a bar should be. The bar that these two terrific guys opened is one that is dedicated to the simple, comfortable and unpretentious beverage that they adore. Nestled between Eighth and Ninth Avenue in a residential part of 45th Street, Beer Culture, is a hybrid bar and bottle shop offering its customers over 500 different types of beer. Although at the time of this write-up, Beer Culture had been around for less than a year, both Matt and Peter already feel like part of the block. As Matt stated, "We pride ourselves in being an establishment of beer nerds, not beer snobs. "

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Margon Restaurant 1 Cuban Breakfast undefined

Margon Restaurant

"We are the oldest restaurant on our block. We try to keep a low profile while doing the best we can, and every day we appreciate that we are living in this country, ” said Guadalupe, who has been married to Rafael Rivas — affectionately known as Papa Bear — for over forty years. The restaurant was founded by three Cuban cousins, who took Rafael under their wing when he came to the U. S. from the Dominican Republic in his twenties. With their encouragement, he started out as a dishwasher, then a lineman, and eventually ran the show up front. When the cousins decided to retire in the mid-1980s but could not find a buyer, Rafael stepped up to the plate and asked if he could take over Margon. With years of hard work and small payments, Rafael has upheld the cousins' tradition of serving Cuban favorites, such as roasted pork, oxtail, fried sweet plantains, and rice and beans to the line of customers that stretches out the door on any given day. Little by little, each member of Rafael's family was brought from the DR to join the fold. Guadalupe — who met her husband while they were both on a tour of the Statue of Liberty — along with Rafael's brother, sister, sister-in-law, and many of their children — are all part of this warm and loving family affair. Papa Bear's smile lights up Margon — and his entire family smiles with him. They work like a well-oiled machine, serving a constant flow of customers ranging from construction workers on break, to ladies meeting for a leisurely lunch, to a gentleman in his eighties who never misses a day to sit down and enjoy his usual. According to Guadalupe, “We have the best customers. They come from all over the world. We have every accent. They visit once and then they tell their friends.

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Barbetta 1 Italian Founded Before 1930 Family Owned undefined

Barbetta

Not only does Barbetta profess to be the oldest restaurant on Restaurant Row, it is also one of the oldest Italian restaurants in New York. Opening its doors in 1906, in four adjoining townhouses built in the late 1800s by the Astor family, Sebastiano Maioglio began his long restaurant career. The emphasis has always been on Italian dishes and wine from the Piemontese region, where he was from. Sebastiano’s daughter, Laura, took over in 1962, and immediately began to remodel the restaurant in the style of 18th C. E. Piemonte. With her passion for collecting art, great sense of personal style, frequent visits in Piemonte, and an art history degree from Bryn Mawr College, it is no wonder that Barbetta’s exquisite interior has become as highly regarded as its food. The dining room demonstrates its old-world opulence, with ornate chandeliers, chairs, and tables meant to evoke a palazzo of the eighteenth century, during Piemonte’s cultural height. The baroque interior serves as more than just a reference to its heritage; it is a part of it. The great chandelier in the main dining room initially came from a palazzo in Torino, where it belonged to the royal family. Laura negotiated to obtain this 18th C. E. chandelier for two years. Other highlights of Barbetta’s extensive collection include the harpsichord in the foyer - crafted in 1631, as well as hanging wall prints from Piemonte - part of a distinguished set crafted in 1682. Items that could not be authentic, such as the numerous chairs and barstools, are reproductions of museum pieces that were specifically chosen by Laura to be reproduced in Italy. The garden, available for dining in the summer, holds trees dating back over a century ago, and, in line with the interior, holds the atmosphere of refined European aristocracy. Barbetta, while serving as a cultural landmark, remains focused on the excellence of its ever-changing list of dishes while serving classics such as risotto and polenta since its founding. Every dish on its menu since 1962 has been approved by Laura, and celebrating its long history and heritage, each menu item is marked with the year it began to be served, while dishes from Piemonte are in red print. Although esteemed for its dishes, Barbetta is also famed for its 72-page wine list, which has won numerous awards. Barbetta has also transformed the Italian dining scene through its numerous examples of “being the first”- from its conception to the present day. A few highlights include its beginning as the first Piemontese restaurant in New York, its status as New York’s first elegant Italian restaurant after its 1962 transformation, as well as its usage of numerous ingredients that at the time, were not commercially available in America and which had to be specifically imported by them from Italy. A particular example of one of these imported ingredients is white truffles. Years ago, Barbetta’s own truffle-hunting dogs became so well known that they were asked to perform a demonstration at Carnegie Hall in 1992. Barbetta is also unique in its emphasis on low sugar and low salt dishes - Laura even decided that Barbetta would smoke its own salmon to ensure it would not be too salty. Laura described Barbetta as “an institution, much more than a restaurant, ” due to the extensive culture that has been built around it and that it has created. The description as “much more than a restaurant” struck us as particularly apt, due to Barbetta’s long list of famous regulars - from The Rolling Stones to Jacklyn Kennedy - its exceptionally elegant and unusually spacious interior, variety of phenomenal food, and historical significance.

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Joe Allen

Joe Allen, founded in 1965, is the archetypal post-theater restaurant. With one of the longer histories on Restaurant Row, Joe Allen has been serving classic American cuisine in a brasserie setting since I was a little girl. I was always happy to come here with my parents and be able to order a hamburger rather than having to go out for a fancy meal. Mr. Allen - who also owns Orso, an Italian restaurant next door – had an initial concept to provide a comfortable, dynamic atmosphere with good food. And while the restaurant continues to serve some of the best comfort food around, spending time at night in the bar area, shows Joe Allen's real appeal. The high energy level from the post-theater crowd is contagious. The manager explained to us on one visit that they are the first phone call that people make after they have secured their seats for the next Broadway show. And, while he remained hesitant to divulge names, he shared how many actors and actresses have continued over the years to head immediately to Joe Allen after they perform - "here, " he elaborated "you're surrounded by theater, and we do all we can to promote that culture. " I can attest to the numerous actors who grace their tables, as I have had the pleasure of meeting a few over the years, as well as a highlight one evening when Barbara Walters sat right next to me. It is hard to say something new about Joe Allen, so long has it been a staple for theater goers. While the menu remains updated and contemporary, Joe Allen does not take any risks. Rather, it thrives on its reputation among patrons based on its long tradition of casual dining. Seeing the last of the pre-theater crowd during our visit, we were struck by how Joe Allen seemed appropriate equally for a quick burger and glass of wine in half an hour before a show, or a long, late into the night dinner where no one wants to head home.

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The Palm 1 American Steakhouses undefined

The Palm

Upon entering the Palm, one can tell it lives and breathes New York. Whether it is the famous caricatures on the walls, the rich mahogany leather high chairs, the sizzling steaks or the unmistakable din of a successful New York City restaurant, the Palm has each and every trait of a staple. It is a restaurant where tradition is paramount and regulars are treated like family. Opened by Italian immigrants Pio Bozzi and John Ganzi on the east side in 1926, the restaurant has been family-owned from its inception. Surprisingly, the Palm began as somewhat of an accident. Bozzi and Ganzi intended to call their traditional Italian restaurant La Parma but, with their thick Italian accents, the city licensing clerk misunderstood. And so, the restaurant's name – and trademark – was born. The original location, on Second Avenue at 45th Street, served as a lunch and dinner club for members of the city's newspapers, whose offices were located within a few blocks of the restaurant. It was here that my husband first discovered the Palm some forty years ago with his college roommate. He recalls how the mustachioed maître d' took no names but remembered everyone in order, and being excited by seeing the fight promoter, Don King, at the very next table. Ever since, my husband has revered the Palm, particularly the softball-sized juicy filet mignons served charred on the outside and perfect-to-order on the inside. Four generations after Bozzi and Ganzi opened their restaurant, most of the Palm's traditions remain intact. The West 50th Street setting is true to the Palm's roots. Hospitality and consistency of service and quality of food is the mantra the Palm lives by, according to General Manager Richard Hammel. And while the city, and especially the neighborhood surrounding the restaurant, rapidly changes, the Palm serves as a reminder that tradition still sells. As Hammel said, "Hospitality knows no age. "When Lucy and Casey, two members of the Manhattan Sideways team, visited The Palm in November 2016, they had the pleasure of taking a tour with Robert, the restaurant’s hospitable and enthusiastic sales manager. He explained that the crowd is a mix of businesspeople, theatergoers, and families. Celebrities, politicians, and sports figures, many of whom are featured in The Palm’s constantly expanding collection of wall caricatures, can also regularly be spotted in one of The Palm’s dining rooms. (In the past, there was a "sing for your supper" policy - an artist could enjoy a free meal by drawing a portrait for the wall). When Robert first started working at the Palm three years ago, nobody wanted their faces on the back wall. Then, Robert added Hugh Jackman, who was performing in “The River” across the street, and the back wall suddenly became the spot to be for Broadway actors. Now, “Robert’s Wall” is filled with the caricatures of Broadway’s stars and their autographs. The Palm’s walls feature famous people alongside lesser-known faces and, in Robert’s words, “people we just love. ” If there’s a signature under a caricature, you know that person has visited The Palm. The Palm is all about loyalty. An estimated forty percent of its customers are return guests, according to Hammel, in part because of the 837 Club, the loyalty club that provides guests with points for dining there. But while regulars provide a large chunk of its business, there has been a surge of younger guests and tourists in the past few years. This is partly due to the new specialty drink and cocktail menu, intended to shake things up and diversify the clientele. Even Hammel admitted: "the Palm is still a men's club at times. " But the Palm is not afraid to adapt to changing times and, as Hammel said, "consistency and staying the same are different. "While the photographer was taking shots of the restaurant and the food, I also struck up an endearing conversation with Armando, a waiter who has been working at the Palm since this location's opening in 1989. He was standing below a caricature of Sarah Jessica Parker. A swirly cursive note next to her face read: "Just simply the only place for 'the folks. ' Much love and luck. SJP. "

Lost Gem
Joe Allen 1 American Brasseries undefined

Joe Allen

Joe Allen, founded in 1965, is the archetypal post-theater restaurant. With one of the longer histories on Restaurant Row, Joe Allen has been serving classic American cuisine in a brasserie setting since I was a little girl. I was always happy to come here with my parents and be able to order a hamburger rather than having to go out for a fancy meal. Mr. Allen - who also owns Orso, an Italian restaurant next door – had an initial concept to provide a comfortable, dynamic atmosphere with good food. And while the restaurant continues to serve some of the best comfort food around, spending time at night in the bar area, shows Joe Allen's real appeal. The high energy level from the post-theater crowd is contagious. The manager explained to us on one visit that they are the first phone call that people make after they have secured their seats for the next Broadway show. And, while he remained hesitant to divulge names, he shared how many actors and actresses have continued over the years to head immediately to Joe Allen after they perform - "here, " he elaborated "you're surrounded by theater, and we do all we can to promote that culture. " I can attest to the numerous actors who grace their tables, as I have had the pleasure of meeting a few over the years, as well as a highlight one evening when Barbara Walters sat right next to me. It is hard to say something new about Joe Allen, so long has it been a staple for theater goers. While the menu remains updated and contemporary, Joe Allen does not take any risks. Rather, it thrives on its reputation among patrons based on its long tradition of casual dining. Seeing the last of the pre-theater crowd during our visit, we were struck by how Joe Allen seemed appropriate equally for a quick burger and glass of wine in half an hour before a show, or a long, late into the night dinner where no one wants to head home.

Lost Gem
Sardi's 1 American undefined

Sardi's

A restaurant with a history to rival that of its surrounding District, Sardi's first opened its doors in 1927. In an effort to attract customers to their new location, Italian owners Vincent Sardi and wife Eugenia Pallera recalled a favorite Parisian jazz club that hung movie star caricatures as wall decor. The couple imitated the gimmick, hiring Russian artist Alex Gard to depict Broadway stars in exchange for a meal each day, a deal that was honored until Alex died in 1948. The tradition established, Sardi's became known for the drawings of Broadway's elite that peppered its walls. In the 1930's a group of great Broadway figures and newspapermen who called themselves the "Cheese Club" met at Sardi's regularly and helped catapult the restaurant into the middle of the Broadway community. Sardi's became a haven for theatrical folks and stayed open late to welcome actors, and host after-show and opening night parties. Notably, Antoinette Perry's partner, Brock Pemberton, invented the Tony Award while dining at Sardi's, an award that continues to be given in her honor each year. Though owner Vincent Sardi was born in northern Italy, the food itself is not Italian, but rather continental – a decision rumored to have been intended to disassociate the restaurant from the Italian mafia. Over the years, both the elder and younger Vincent Sardi attempted to open other locations in Manhattan and on Long Island, but they ultimately failed. Sardi's is exclusively a Theater District institution, having evolved with the area for nearly a century, and consequently becoming a major player in its development - a fixture in Broadway's world of constant change.