The Pickler sells coffee on one side and a wide range of sandwiches on the other. David Lowenstein, who opened the Pickler in 2015, decided to give the store a light and funny name when he took over the space from his boss. He decided on the Pickler after considering the names of several of the Batman villains. As a fun touch, he adds a pickle to every sandwich served. David first started working in restaurants when he was in college. He originally wanted to be a teacher, but quickly decided that the restaurant business was better suited to him. After working as the operations manager for three different restaurants, the space on 46th Street became available, and he decided it was time to set off on his own. He renovated the entire restaurant, knocking down walls and redesigning it to be more open. He kept the order windows in the back, which connect to LIM College, so students are able to stop by in between classes. David said that their food comes from "clean sources, " including their meat and dairy, and the coffee comes from organic fair trade farmers.
“If you’re going to the theater, you go to Tony’s, ” said Dreni Kyqykaliu, the restaurant’s general manager. Those en route to a Broadway show are a good portion of their clientele, nearby office workers make up the lunch rush, and tourists pop in during breaks between sightseeing. “The blessing of being in Times Square is having all these groups come in. ”Anyone who has visited Tony’s will be familiar with their signature, massive portions of food that are meant to be shared family-style. This adherence to simple but hearty cooking is a trademark of the people that started Tony’s: the Wetansons. (They founded the now-dissolved 1950s burger chain, Wetson’s, which later merged with iconic hot dog vendor, Nathan’s Famous. ) Four generations of Wetansons have run this network of casual dining establishments that also includes Dallas BBQ. Unlike other large companies, however, Greg Wetanson, his father, Herb, and his son, Stuart, remain closely involved in the day-to-day operations and run things as a family business. Thanks to this amiable atmosphere, “Most of the management and the chefs have been here for twenty plus years, ” said Dreni, who joined Tony’s shortly after it opened in the 1990s.
When the City of New York acquired this lot to house Engine 65 in 1895, clubs and residents around the area feared it would disturb the peace. Having calls since their very first night on the job, and as the first responder to Times Square, it became clear that the service was needed and soon became wildly appreciated. One of the firemen, Chris, told me this was something he had always wanted to do. “I love the camaraderie between the guys, ” he said, a theme that seems to reoccur throughout all Manhattan fire stations.