2 Bros Pizza

Move over dollar slices! There’s a new Hell’s Kitchen pizza place that tastes like a zillion bucks. Head to W42nd Street, where the team that brought you Steak Frites Bistro is now tossing up marquee-worthy slices at Zillions Pizza. Zillions soft opened last Friday and is already experiencing a busy first few days of business on W42nd Street (just east of 9th Avenue), where they serve up classic pizza flavors and limited edition new specials like the Buffalo Barbecue combo slice and the “Hot Damn”, comprising Italian sausage, fresh ricotta and mozzarella, garlic, chili flakes and habanero honey and fresh breadcrumbs. The people behind the pizzas are restaurateurs Adam Schop and Stéphane Bibeau of 9th Avenue’s Steak Frites Bistro, who have joined forces with the expertise of “Chief Pizza Officer” Bobby Hellen to realize a longtime dream of bringing top-notch flavor to the humble Midtown slice joint. “Adam and I met when I first came to New York, and we’ve been friends ever since, ” said Bobby. The pair frequently crossed paths with their East Village ventures, the (now closed) GG’s and Miss Lily’s 7A Café before deciding to collaborate on a new concept. “French Bistro is close to his heart and I’ve mostly been involved with pizza, ” said Bobby, “So this came together pretty organically. ” When it came to choosing a location, “we went to all the best pizza places around Midtown – Sacco’s, John’s – and there’s a nice little pocket here, ” said Adam of the space for an upmarket slice shop amid the many dollar joints of W42nd Street. “Pizza is near and dear to many, many people and we saw the chance to capture that nostalgic New York pizza counter the way you remember it. ” “It’s all about Times Square – this is closest we can get to Times Square without being on Broadway, ” said Stéphane, who added that they were building on the already historical legacy of the block – including the last vestige of the area’s “Deuce”-era, the shuttered, infamous and potentially haunted pay-by-the-hour Elk Hotel. “We hope the ghosts stay away, ” laughed Adam, “but maybe that will generate a whole new inquiry about this place. ”To create their signature space, the team worked with Brooklyn-based creative agency Farewell NYC to design a modern take on the old school pizza counter. In addition to the requisite plexiglass pie shelf and soda cases, the pizzeria features cheery yellow accents, letterboard price signage, plans for a Polaroid customer photo wall and a standout marquee that evokes the W42nd Street signage of the 1970s and 1980s. “Stranger Things called, they said they want to use our location, ” joked Adam. And that nostalgia goes for the taste as well. “Bobby did an anthropology dig into New York City pizza, looking at different formulas of the dough and ratios of sauce and cheese, ” said Adam. “We tried to recreate the nostalgic childhood feeling of a slice of pizza that’s thin and crispy with salty cheese. ” It’s “our version” of a classic New York slice, said Bobby. Zillions has their own signature cheese blend, sauce blend and a 24-hour fermented dough. “Everything comes from a bread baking technique, ” he added, after experimenting with different flour ratios and mixes to perfect the Zillions slice. “We’re chefs first, ” said Bobby. “We season everything on every level – not too much, but not under seasoned either. ” Adam added, “We’re super keen on predictable outcomes. ”They hope their perfect pizza formula will attract customers as varied as W42nd Street itself – from tourists to local students to late night partiers in search of a superior slice. The team is also aware that they’re sandwiched between two cannabis smoke shops, knowing they may beckon to more than a few folks who come in with the munchies. “It’s like a Seinfeld episode, ” laughed Adam, as Bobby added: “You walk to the left, get hungry and come back here, and then you walk out, forget where you are and come back again! ” The Zillions team also hopes to reach a base of loyal Hell’s Kitchen regulars with a soon-to-be-implemented delivery service. “We want to offer a really quality product for locals, ” added Stéphane, who has lived in the neighborhood for the greater part of 40 years. For now, they’re having a blast perfecting their pies and developing a rapport with neighbors as the newest go-to slice joint. “It’s really such a cross-section, ” said Bobby. “You meet all kinds of people! ” Zillions Pizza is located at 360 W42nd Street between 8th and 9th Avenue and is open every day from 11am. The closing hours will be updated, but for now they are “open late! ” This article originally appeared on W42ST. nyc

Once upon a time, this building was a decrepit old church populated by prostitutes and addicts. It took a woman with a vision to recognize that she could make No. 260 into something spectacular. When Madeline Castelloti visited this location in the 1990s, she knew immediately that she had stumbled upon the perfect home for her dream pizzeria. After two years of demolition and construction, while still preserving some of the charm of the church, John's Pizzeria was opened. In 1997, John's was the self-proclaimed largest pizzeria in the United States. Each pizza is made to order in coal-fired brick ovens that retain residual matter like cast-iron pots and pans - meaning that the weight of history flavors each pizza now made. The Manhattan Sideways team can attest to the fact that the results are superb having sampled several of them. Madeline passed away in 2004, however, her daughter, Lisa, has kept her dream alive and extended it to Jersey City and the Bronx. It is rare, today, that at almost any hour there isn't a line extended to the door, but the wait is always worth it.

Before discussing anything about Arno with the Manhattan Sideways team in the summer of 2017, the manager, Carlos Pereira, spoke like a true local. He lamented the state of New York’s transportation infrastructure, insurance, taxes, and cleanliness, only to then reveal that he commutes each day from his home in New Jersey. After receiving our education on the state of 38th Street, we learned a bit about this extraordinary man's career. Born in Portugal, where he was a bartender at age sixteen, he traveled to New York in 1989. He scored a position at the legendary Le Cirque  (in its original location) - ”I received the best culinary education in America by owner Sirio Maccioni" - before becoming the manager of Arno in 2007. Carlos had plenty to share with us about Arno, which he did over meticulously prepared dishes, including a rare treat of risotto with shaved truffles. It was like a bowl of diamonds being set down before us. As we savored every single bite, Carlos gave us a lesson on the world of black and white truffles. The story of Arno traces back to Florence, near the Arno River from which the restaurant draws its name. There, the two founders met and discovered a mutual ambition. Managing partners Milan Licul and Branko Turcinovic emigrated to the U. S. as waiters, but soon opened a restaurant called Morano in 1984. Morano was later renamed Delmonico’s Kitchen, and was followed only a year later by Arno. While Delmonico’s Kitchen specializes in meats and steaks, Arno is known for its old-school, classic Italian cuisine. There were many challenges in the years between 1984 and the present that could not be shrugged off by restaurants in the Garment District. Carlos related that this particular swath of New York has seen countless restaurants come and go, and yet the owners held fast to Arno. Even in the 1980s, when the area was bad enough that Arno often had to close by 7pm, the restaurant remained "a true testament to who they were, " Carlos proudly stated. The staff wear the neighborhood as a badge of honor, subtly adorning the restaurant with buttons and thread inset into tables, a wall of colorful fabrics, fashion photos - "This is what keeps us sexy, " according to Carlos - and various other garment motifs. So how has Arno endured the trials of time? Carlos believes it is “because we treat clients like family. ” This approach certainly cultivates a comfortable atmosphere, as Carlos claimed that ninety percent of their dedicated clientele are regular customers. In addition to the lengthy list of fashion designers and celebrities that Carlos recited, he told us that many come into the city for Knicks games and other events at Madison Square Garden, and stop by Arno for a familiar meal of traditional homemade pastas, eggplant rollatini, grilled zucchini, tomato, mozzarella and peppers, veal parmigiana, numerous seafood options, and, of course, the Delmonico classic steak. Carlos even shared that they have over 150 "house accounts, " a rarity in the present day. What struck a particular chord with me was the dessert cart that strolls through the restaurant at every meal, as I have fond memories of this practice from when I dined out as a child. It is filled with some of the best classic desserts prepared by their French pastry chef and, like the restaurant itself, is animated by the spirit of the old country, but seasoned with the flavor of New York.

Having a personal guided tour by sales manager, Jason Sturtevant, made me aware of many details I might otherwise have never learned, as well as making my experience at The Archer a superb one. Since the hotel is located in what was once the thriving, garment district, the interior of the lobby is designed to be reminiscent of the 1940s, with large steel structures stylishly cutting through the room. The entrance features a small bar, Bugatti, named after the brand of restauranteur, David Burke’s beloved car. With a garage-style door that opens to the street in warmer weather, and a bright yellow decor, the atmosphere of the bar is charming and laid back. Viewing several different rooms, Jason explained that each one displays slight variations of beautiful designs and color schemes. Averaging 200 square feet, the rooms, as Jason put it, are “intimate in size, in true New York fashion. ” The use of the space has been done in an elegant fashion with the floor-to-ceiling windows working wonders to open up the rooms. Many have hardwood floors and exposed brick walls, creating a tasteful and stylish atmosphere throughout. While guests will not meet the eponymous Archer, who functions as “the personification of gracious hospitality, ” they are certain to feel his presence during their stay. Each room is made ready for arrival with a personalized note, bottled New York City water, his and her robes and slippers, and a selection of books, including Archer favorites Gift From The Sea and The Little Prince. There is a well-stocked minibar with one side of the fridge allowing for personal storage, and complimentary espresso and grab-and-go coffee are available in the lobby. Encouraging their guests to work out “with New Yorkers, like New Yorkers, ” Archer also offers passes to a nearby gym. Additionally, the Archer is environmentally conscious with sensors and efficient solutions for saving energy implemented throughout the building. The selection of art found in the hotel is remarkable. Curated by art consultant Deborah Davis Goodman, almost every piece on display in the Archer was created by New York artists. This commitment to supporting local artists and businesses is further established in the curated retail section at the front of the hotel where jewelry, trays, sea salt caramels, and pocket squares, all made by New York City artisans, are proudly on display. From the captivating art to the jar of homemade peanut brittle, it is the impressive attention to detail that makes the Archer stand out. The New York City Archer opened at the end of May 2014, and two more hotels are expected to open in Napa, California and Austin, Texas by 2016. Filled with personal touches, the hotel certainly comes across as welcoming, detail-oriented, and cohesively designed. Having gained four diamonds by AAA and in the process of getting its four star rating from TripAdvisor, the Archer seems to have already established itself amongst the favored New York City boutique hotels.

New to 38th Street in 2014, and without much competition surrounding it on the side street, District appears to be off and running. With flat screens in the booths, a mile long list of beers, and an American menu that includes appetizers of lobster sliders, buffalo quail wings and truffled cheese croquettes, people in the area seem to be ecstatic that this tap house has arrived on 38th.

Named after nonviolence, Ahimsa is kosher, vegan, and gluten free. The restaurant, whose first location opened in 2016, fulfils a teenage dream of Frank Shah, who owns Ahimsa along with his wife Maya. Growing up poor in Mumbai, Shah’s family could not even afford a biryani. Now, he serves biryani and more authentic North and South Indian dishes made fresh every day. Delicious Indian street-side dishes from Shah’s childhood like vada pav and bhel puri make Ahimsa unique among other Indian restaurants in the city. Being in New York is an important part of Ahimsa’s mission. Shah hopes to use the restaurant to expand non-Indian New Yorkers’ ideas about what Indian food is and to show non-vegan New Yorkers how many delicious meals can be made without meat or dairy.

Do not be fooled by the curiosities and vintage artifacts that cover the windows and walls of Hecht. Besides repairing industrial sewing machines, this company is in the business of buying and selling plants (the manufacturing kind). The vintage pieces scattered throughout the small space are absolutely not for sale, but rather a part of the owner’s personal collection. As I walked around and examined the curiosities, he insisted that he uses "every single one of them. "The owner bristled when I described the fascinating space as "small" and proceeded to show me that there was much more to Hecht than meets the eye. He opened a door in back, which gave way to a much larger, warehouse-like room, which was similarly jam-packed with vintage artifacts. He immediately walked over to a Howe sewing machine, which he proudly disclosed was the first of its kind in the world. He had just gotten it back from the Smithsonian, he said, showing me the official museum tags. While so much is continuously changing around them, the Hecht family is determined to remain a Garment District institution, having opened their doors between 1910 and 1920. The ambiguous establishment date is not because the owner does not care to remember, but rather because Hecht opened its doors as the building in which it still stands was being constructed. "They built around us as we worked, " the owner explained. They are the very definition of a neighborhood institution; As the owner says, "In the garment industry, we're a legend. "