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Rose & Basil 1 Gluten Free Chocolate Candy Sweets Coffee Shops East Village

For ten years of Ioana Holt's childhood, she was a dancer. She had a very disciplined life - a strict regimen - but now she is hoping to find a better balance of work and play. Her desire is to have this experience earnestly translate into her business. With her beautiful smile, displaying the most adorable dimples, she exclaimed, "People should feel and eat healthy...but, every so often, splurge."

Ioana arrived in New York from Romania, in 2012. As she shared her story, I was absolutely mesmerized. She had grown up on a farm surrounded by animals, including thousands of sheep, as well as multiple vegetable and flower gardens. Her favorite garden was filled with spectacular roses that her mother tended to each year. In addition to the farmland, her family owned several restaurants. There is no doubt in my mind that she is experienced in every aspect of running a business, for, as she told it, "I always worked, even as a very young girl."

It was difficult to keep Ioana's life straight as she enthusiastically continued. She speaks seven languages, has a degree in chemistry, worked in a chocolate shop in Austria, but at the age of twenty, she made the bold decision to come to the United States to attend college. She landed at New York University.

It was there that she met William. As the two recounted, one day Ioana was drawn to a smell emanating from somewhere down the hall. She followed the scent and knocked on the door. When William opened it, an instant friendship formed, since the two realized that they had similar passions for experimenting with food.

For a time, Ioana was attending classes in the morning, working as a waitress in the evening, and then going home and baking into the wee hours of the night. Eventually, she decided to take a leave of absence from NYU and devote her time to her true passion - cooking. Initially, she was selling home-made truffles online, but then something in her clicked: "I said to myself, 'to hell with it, I just want to do this.' I want to work with people and make them happy."

It was also around that time that Ioana and William reconnected. One day, when they were grabbing a cup of coffee, Ioana gave William a chocolate. When he asked where it was from, she told him that she had made it...and then proceeded to explain her business plan to create a healthy dessert bar. To her wonderful surprise, William said, "I'm in." A few months later, they had secured a lease on a space with a small, secret garden in the back, ordered the necessary equipment, and began creating a cozy environment that would allow people to escape into a warm sweets-filled "home" for a little while.

In the intimate space, which opened in 2016, there are small, wrought-iron round white tables, chairs with a rose motif carved in the center, a comfy couch, a few stools towards the back, and silk roses on the ceiling. Every detail has been carefully thought out by Ioana. When I pointed to a charming watercolor hanging above the couch, Ioana simply said, "Oh I painted that." Of course she did, for I believe that there is nothing this remarkable young woman cannot do.

When I accompanied Ioana to the immaculate kitchen in the back, where she creates her magic, I learned that she makes her own butter and cheese from products on a farm upstate. What she cannot find in New York, her mom sends to her from Romania - including the dried roses from their garden that she vacuum seals and ships for Ioana to use in her many Eastern European recipes.

The Manhattan Sideways Team highly recommends tasting one of the Ioana's remarkable baked goods, or sitting down for a glass of tea or cup of coffee, but stopping by Rose and Basil is worthwhile simply to meet its energetic owner. She has found the true meaning of success by following her dream and, at the age of twenty-four, opening her own precious shop. As a big grin came across her face, Ioana mused, "To me, this place feels like my husband, my kids, and even my grandkids, all rolled into one." And she could not be happier.

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Rose & Basil 3 Gluten Free Chocolate Candy Sweets Coffee Shops East Village
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Rose & Basil 15 Gluten Free Chocolate Candy Sweets Coffee Shops East Village
Rose & Basil 1 Gluten Free Chocolate Candy Sweets Coffee Shops East Village
Rose & Basil 2 Gluten Free Chocolate Candy Sweets Coffee Shops East Village

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C&B Café

When life brought Chef Ali Sahin from Turkey to the USA, his first American address was in the East Village. Though he studied economics back home, in New York City he worked in restaurants, first as a bus boy and eventually as a cook. When he decided food was something he might want to turn into a career, he went to culinary school to learn essential techniques, such as how to prepare the perfect egg, something Ali told me chefs love to talk about but few dare to actually serve in their restaurants. C& B (“Coffee and Breakfast”) Café serves eggs all day long - really good eggs - along with other brunch plates. The chef uses his small kitchen to its fullest potential, even going so far as to make sausages in house, and hopefully one day his own cheese. On the afternoon that the Manhattan Sideways team visited, Ali arranged a beautiful bowl of chicken and eggs, one of the café’s top selections. The slow-poached eggs, each cooked for over an hour, and the flavorful shredded chicken with potatoes and toast perfectly captured the café’s fine dining approach. They enjoyed each bite of the colorful dish while Mr. Brown, “The Espresso King, ” crafted beautiful lattes, teas, and pour-over coffees for customers working at the communal table in the back of the shop. Ali told us that all thirteen of the C& B menu items are created using only seasonal, local ingredients, which is why he never serves avocados. To Ali, sourcing is the most important part of cooking. He explained that while growing up in Turkey, all his food came from provincial farmer’s markets, as there were no supermarkets in the region. With that in mind, he modeled his café after one of his old East Village haunts and one of his favorite cafes in LA that serves solely organic fare. East Village dwellers appreciate Ali’s vision: the café opened in January 2015 but already boasts a large number of repeat customers. Ali takes the time to get to know the regulars and has really helped C& B to take root in the neighborhood. The walls of the café are adorned with paintings from community artists and even some of the cafe’s staff. Ali drew the café’s logo himself to reflect the leaves of the American Elm Trees growing across the street in Tompkins Square Park. Serving the most important meal of the day all day, while emphasizing healthy, wholesome ingredients, C& B Café is gearing up to become a new neighborhood favorite.

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Most business owners know how difficult it is to bounce back after being robbed. Makoto Wantanabe has done it twice and, ironically, has a thief to thank for the very birth of Tokio 7. Makoto was globetrotting in the early 1990s when he arrived in Southern California on what was supposed to be the penultimate stop on his tour. He befriended a homeless man and let him stay in his hotel room for the night, but Makoto awoke to find everything except for his passport was stolen. Stranded with no money and far from his home in the Japanese countryside, Makoto called one of his only contacts in the U. S., who worked at a Japanese restaurant in Manhattan. He scrounged up enough money for a bus ticket and was off. While in New York, Makoto felt that men’s clothing suffered from a lack of style. Having always had a knack for fashion, he knew he could change that but lacked the funds to open a store with brand new clothing. So, after several years of saving his wages as a waiter, he founded one of the first consignment shops in New York City. Tokio 7 now carries men’s and women’s clothes, with the overarching theme being, as Makoto says, that they are simply “cool. ” The clothes are mostly from Japanese designers and name brands with unique twists. In the store, clothing that has been donated with a lot of wear is labeled “well loved. ”Despite its importance in the community, the shop fell on tough times during the COVID-19 pandemic. To make matters worse, Tokio 7 was looted in the summer of 2020 and had 300 items stolen. When Makoto contemplated closing his doors permanently, longtime customers begged him to reconsider. Resilient as ever, he set up a small photography area in the back of the shop and sold a portion of his clothes online to compensate for the decline of in-person purchases. Reflecting on his journey, Makoto marveled at the whims of fate. Had he not been robbed all of those decades ago in California, he had planned to start a life in the Amazon rainforest

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