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Trademark Bar + Kitchen

Trademark Taste & Grind 1 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin

Neon lights, on the back wall, greeted us as we entered Trademark Grind, the “boutique coffee bar” serving Sweetleaf Coffee Roasters from Brooklyn. In this quaint space, we were treated to excellent cups of hot chocolate, perfect on this winter day. A few minutes later, the PR manager, Matt, greeted us and invited the Manhattan Sideways team to follow him through a small entryway where we discovered Trademark Taste, a cozy, dimly lit restaurant... a safe little hideaway in the middle of bustling Midtown Manhattan.

Opened in the spring of 2016, by In Good Company Hospitality, Trademark Taste & Grind serves a mixed clientele, from guests at the attached hotel and the pre-show crowd from Madison Square Garden to those looking for a unique weekend bar scene. The menu is impeccably curated by culinary director, Jeff Haskell, to featured favorites like Burrata and Knots and Tuna Poke. However, with its dark, mellow colors, graffiti motifs and hints of industrial flair, Trademark is all about the space. The walls are white and black with accents of red. Intimate hidden booths circle a large center bar, the anchor of the room. As soon as I took a look around, I wanted to settle into one of these booths for the evening. When I repeated this to Matt, he replied, “People tend to not want to leave.”

Trademark Taste & Grind 2 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 3 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 4 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 5 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 6 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 7 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 8 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 1 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 9 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 10 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin
Trademark Taste & Grind 11 American Bakeries Cafes Coffee Shops Garment District Koreatown Midtown West Tenderloin

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Lost Gem
Fine & Rare 1 American Murray Hill

Fine & Rare

Fine & Rare, shorthand for “fine food and rare spirits” is the latest creation of Tommy Tardie, restaurateur and owner of the Flatiron Room on West 26th Street. In contrast to the more common restaurant theme of the 1920s and 30s, which Tommy considers to have “played out,” Fine & Rare aims to be an aristocratic parlor straight out of the 1950s, modeled after classic Manhattan hideaways such as The Explorers Club. “The challenge was getting it to look like the Flatiron Room - old world, almost like we discovered it,” Tommy told the Manhattan Sideways team.The space has had other lives as a Japanese restaurant and a photocopy center - Tommy said that when he first saw the space, it was raw, with concrete floors that had holes them and wires hanging from the ceiling. In 2016, it became a little slice of vintage Manhattan, complete with a repurposed teller booth from Grand Central Station serving as the hosts’ stand. The wallpaper is finely textured with glass and sand, and the stainless steel ceilings are reclaimed parts from a former distillery. Descending into the restaurant, we walked on 125-year-old floorboards from Connecticut that have the names of the restaurant’s investors carved into it. Two of these investors are Tommy’s young sons, River and Sawyer, who each made a $1 investment in the establishment in order to garner a place on the floor. Hanging above the booths are pieces of taxidermy that Tommy believes “bring in some more old world charm.”The room is large, but because the tables are isolated from one another, each setting is intimate and unique. “Wherever you are in the restaurant, you feel like you’re in your own area.” Each side of the dining room features a fireplace: one has hand carved marble from Italy, and the other is repurposed from the door of a country schoolhouse. The jazz stage provides a theatrical ambience to the space without overpowering it. “We want the performance to enhance, but not be, the experience. There’s always a show going on even if nothing is onstage.” The walls are decked out with the restaurant’s inventory of over 1000 bottles, which Tommy noted are, “part of the architecture.” Some sit atop high shelves and can only be reached by ladders, which members of the staff will climb throughout the night. Others sit in the caged bottle keep, with personalized labels that can be bought. “New York is all about showmanship - people love to put their name on something.” The back elevated room holds up to thirty-five people and is used for tastings and private events. It has a few hidden elements of its own, including a chandelier and leather and steel door from a masonic hall.While speaking with Tommy, the Manhattan Sideways team sampled a few of the restaurant's scrumptious items, including the burrata served with arugula and an assortment of fruits, the short rib burger, the seafood Cobb salad, and the Greek grain bowl with quinoa, mint, and beet humus. While the Flatrion Room focuses largely on whiskey, Fine & Rare features cocktails with tequila, rum, and brandy. This does not mean that they do not still have some amazing whiskey options, such as the breathtaking smoked Old Fashioned that was presented to us to photograph and then sip.Tommy began his professional career as a creative director in advertising on Madison Avenue, but realized after a dozen years that he was craving something more exciting. “The higher I got on the corporate ladder, the less creative it got. It lost that cool factor.” He resolved to go the route of the entrepreneur, initially with a few clubs, and later with the Flatiron Room and eventually Fine & Rare in 2017. “With this one, I decided to make the demographic and design a place I’d like to go, as opposed to previous projects that centered on reaching a specific consumer base." Tommy also remarked on how Fine & Rare is the result of the trial and error from past ventures: “This is as if I got to do it again and I could do it better. I think entrepreneurs are genetically coded to forget how difficult it can be starting out, but a new project is fun. It makes your heart pump and your adrenaline go.”

Lost Gem
Parker & Quinn 1 American Breakfast Lounges Midtown West Tenderloin Garment District

Parker & Quinn

As I walk the side streets of Manhattan, I am constantly seeing the destruction of the past. Thus, it was refreshing to find a new establishment, like the Refinery Hotel, embracing, and even perpetuating the city’s history: through its refurbishment, its restaurant, Parker & Quinn and even its branding.The Refinery’s building, (with its own entrance on 38th Street or through the restaurant on 39th) originally named the Colony Arcade, was once the millinery hub of the Garment District and continued as a hat factory until the 1980s. With hat-making tools, sewing machines and other manufacturing objects integrated throughout the Hotel’s interiors, the Refinery bridges materials of the past with a luxury hotel experience. Their rooms feel extra spacious with high-ceilings, custom-made furniture and stunning hardwood flooring, a rarity in hotels for sure.Besides drawing on the building’s millinery history, the Refinery recalls the past in their lobby lounge. Soon after the building first opened in 1912, Winnie T. MacDonald opened a ladies’ tea salon on the ground floor where she offered female shoppers a place to rest, to socialize and to get an extra kick in their cuppa gin or whiskey. Today, Winnie’s Lobby Bar continues as a resting place for weary travelers in need of a drink, conversation or entertainment – as there is an added bonus of live jazz Monday through Friday evenings between the hours of 7:30 and 10:30.I was completely enchanted by the lobby, the art and the guest rooms, but the surprises did not stop there. The lovely woman, who showed us around, then took us to the rooftop bar, which offers another breathtaking view of the Empire State Building and its surroundings. I was most impressed when introduced to the in-house mixologist who mentioned that he had worked for NASA. Before concluding our tour, we walked through the other end of the lobby to enter Parker & Quinn, which dresses up American comfort food in a delectable looking menu and atmosphere. With chandeliers of depression-era glass, wide booths and decorative tiles, this restaurant emanates that same vintage feel as the hotel.

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Lost Gem
Stay Pineapple Hotel 1 Hotels Garment District Hudson Yards Hells Kitchen

Stay Pineapple Hotel

The prevailing theme of Staypineapple hotels is barely surprising: pineapples. What might come as a shock to some, however, is just how seriously the hotel takes the pineapple motif: the fruit is prominent in the décor, stitched into the shirts of the employees, and even emblazoned on a rentable bike out front. The lobby offers complimentary pineapple-infused water and pineapple-flavored mini cupcakes amid modern, yet eclectic, furnishings. Covering one wall in the lobby is the following haiku: “Pineapples are sweetYellow makes people happyAnd everyone loves dogs - especially Michelle” Michelle is Michelle Barnet, the founder of the small hotel chain which has locations in a handful of cities across the country. Her passion for dogs informed the last line of the haiku - the hotel is extremely dog-friendly, even offering a “Pup Package” to make traveling with furry friends as relaxing as possible. Each room comes equipped with a plush dog that guests are welcome to purchase at the end of their stay, with a portion of the proceeds going towards animal rescue organizations. “The significance of pineapples is that they are a universal symbol of hospitality,” manager James Bryant explained when Manhattan Sideways inquired about the unique theme of the hotel chain. He said that the symbolic meaning of the pineapple dates back to the 1700s, when the fruit was rare and difficult to acquire. It became a coveted gift, and when placed in front of travelers, it let them know that they were welcome in an unfamiliar place. “It’s this international sign of ‘You are welcome here. Come in and stay with us.’” We explored two rooms. While smaller than a typical hotel room, the first was full of surprises. In a building that is only twenty-four feet wide, Staypineapple creatively utilizes their space. The television was hidden away at the foot of the bed, revealing itself with the press of a button. A coffee machine was tucked away in a similar automated compartment. An entire wall of the room was windowed, offering views of the city that more than offset the small size of the room. Staypineapple prides itself on “The Naked Experience,” a title they have applied to their unique bedding situation (which is so luxurious, "they won’t blame you for wanting to sleep naked"). Two exceptionally soft, twin-sized duvets give guests extreme freedom with their sleeping experience - and diffuse any fighting over covers. In the second, larger room we met Pineapple: a virtual assistant and Staypineapple’s answer to the traditional bedside telephone. James explained that the device “acts as a smart speaker, a telephone, and a way to communicate with the front desk.” Similar to an Amazon Echo or a Google Dot, an automated voice will answer at the cue of “Okay Pineapple.” The device is also loaded with staff-curated dining recommendations, and can answer just about any question a guest might have, from the best sushi restaurants in the area to the day’s weather. Staypineapple is a hotel full of surprises and, in many ways, it is just plain fun. Manhattan Sideways found it refreshing to see a business lean into a theme so unabashedly, and we believe that the commitment pays off. The hotel creates an extremely inviting environment that does not take itself too seriously, prioritizing comfort and hospitality alongside their innovative technology and highly-Instagramable décor.

Lost Gem
Keens Steakhouse 1 American Steakhouses Midtown West Tenderloin Koreatown Garment District

Keens Steakhouse

I have a long history with Keens, but nothing to compare with the number of years it has been serving its gigantic mutton chop, other varieties of meats, salads, sides and Scotch. The history wafts through the windy rooms and corridors of this superb steakhouse. Started in 1885 as an offshoot of the Lambs Club, a theatrical group, Keens Chophouse served as a gathering place for the elite in what was then home to the Herald Square Theater District. Beginning in the early 1900s, the restaurant offered a Pipe Club that folks could join. Members would finish up their meals and be brought their tobacco and long churchwarden pipes. Over the years, an immense collection has been gathered. The estimate hanging from the ceilings and stored in a back room today is more than 90,000. When visiting with the Manhattan Sideways team, I smiled as they gazed in utter amazement at some of the names that were written below the pipe display in the foyer from Buffalo Bill to Babe Ruth.Over the years, the steakhouse has changed ownership, but it has managed to maintain its historic awareness throughout. In addition to the pipes, antiquated playbills line the walls advertising bygone shows. Each artifact has an incredible story behind it... if only these walls could talk. One quick anecdote: in 1905, Lillie Langtry came to the all-male establishment but was denied service. She took the restaurant to court...and won. A short time later, she was invited to dine at Keens. We learned this story when we discovered the menu from her honorary dinner hanging on a wall upstairs. The meal included "clear green turtle soup!"The premises are beautiful: metal lions and bulldogs menace from banisters throughout, while nude classical paintings, tile work, black and white photos and the aforementioned playbills decorate the walls. In the Bull Moose room, a gigantic moose head watches over diners from the wall and logs burn in a fireplace in one of the bar rooms. Once, in a bygone era, the upstairs areas may have served as a temporary living quarters for some of the workers as recounted by James, the manager. But there's more to it than the history: today's mutton chops and steaks are certifiably some of the best in the City. And that is what's most important, especially for those who have been around for much of Keen's return to prominence over the last few decades. "Restaurants go through different seasons in their lifetime," James explained. "We're just happy to be in an exciting, dynamic meeting place again."I have eaten at Keens a number of times over the past decades and even participated (or shall I say accompanied) a group of friends on a Scotch tour of Manhattan, where we ended at the renowned bar inside Keens. It offers one of the largest Scotch whisky selections in the city. The most memorable time spent, however, was this most recent visit and James's personal tour of his beloved restaurant.

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