“The store is so important and a big part of the community. We didn’t want to lose it, ” explained Yelena Ferrer, who owns Jane’s Exchange together with her husband, Rodney, and Jane, the daughter of the shop’s founder. Eva Dorsey, a single mom-to-be, was seeking a consignment store for young mothers and children that was closer to her East Village home. Unable to find one, she took it upon herself to open Jane’s Exchange — named after her daughter — on Avenue A and East 7th. She sold her concept door to door, drumming up excitement from other moms at local daycares, parks, and schools. Over the years, it became a neighborhood fixture, offering maternity and kids’ clothing, baby gear, and toys “from books to bicycles. ”In 2018, Yelena and Rodney, parents to four children and frequent visitors to the store, learned that Eva was struggling to keep Jane’s Exchange open. They felt compelled to save the beloved business and became its new owners. When the 2020 COVID-19 pandemic hit and Eva chose to fully retire, Jane Dorsey joined the store as the third partner. Today, Jane’s Exchange continues to be a whimsical space where everyone can stop by and browse its selection of specialty toys, check the donation bin, or read one’s child a story in the cozy library. “We created a place that people are always welcome to walk into with their family. ”
How nice to see birch trees, weeping willows and turtles sunning themselves in the pond in this garden of paradise. In El Jardin del Paraiso, a great big willow tree shades this space. While this tree is magnificent on its own, it is highlighted by an octagonal tree house that encircles its trunk. The wooden structure's design was donated by tree house architect Roderick Romero, who resides in the East Village. His work for this 4th street garden, in 2003, was his first community project and we were delighted to see him featured in a July 15, 2012 segment of the CBS Morning Show. We learned that he is known for his tree houses both in the US and abroad including those that he designed for Julianne Moore, Val Klimer, Donna Karan and Sting. Climb a few rungs of the ladder and you will be several feet above the ground, taking in the lush greenery and appreciating the talents of this esteemed architect.
Strolling along 5th Street, I was immediately drawn to a row of old-fashioned light bulbs hanging in the window of a small hair salon. Alexandra, the owner, invited me in while announcing that today, June 3, 2015, was Filament’s first day open! As I admired the salon’s hardwood floors and simple, appealing interior design, Alexandra told me that she and her co-owner, Seiji, had recently decided to leave the nearby hair salon where they both worked. A native Puerto Rican, Alexandra specializes in curly hair, while Seiji, originally from Japan, mostly works with straight hair and extensions. The pairing is perfect, Alexandra explained, because “there’s something for everyone here. ” And while she and Seiji have different styles, they both believe in a natural approach to hairdressing: instead of trying to change their clients’ hair, they embrace and enhance its natural beauty. The salon’s name reflects this philosophy. Alexandra and Seiji spent hours trying to decide what to call their new endeavor, but it did not click until they bought their signature light bulbs. When they saw the glowing filaments inside the shop, Filament Hair Salon was born - a place where "the light inside you shines through the strands of your hair. ”
By the time I arrived at Fish Bar on a Friday afternoon, a few regulars had already settled in. They chatted quietly as I explored the bar, which - true to its name - is decorated with fish and undersea creatures of all kinds. As I checked out Fish Bar’s reasonably priced drinks, which attract a diverse group of young people and locals, I wondered why the owner had decided on a nautical theme… and why there were so many dollar bills stuck to the ceiling. Fortunately, John, the owner, was happy to answer my questions. In the mid-nineties, he said, he frequented a bar called the Castro Lounge, which was unofficially known as “Fish Bar. ” When the owner put the bar on the market, John bought it and made the unofficial name official. Fish Bar opened on January 1st, 2000, and regulars immediately began bringing fish back from vacations to decorate the ocean-blue walls. “It escalated quickly, ” John said with a sigh. That explained Fish Bar’s origins, but not the money on the ceiling. According to John, it is a game invented by the regulars, who have a special technique to get the dollar bills to stick. But he refused to tell me anything else. “I guess you’ll just have to come by and check it out, ” he said, and I assured him that I would visit Fish Bar soon - with a wallet full of dollar bills.
When I first walked into Doggie Dearest, I had no idea that it was one of the oldest businesses on 5th Street. The reception area was decorated with leafy green plants and painted a cheerful shade of “dog’s ear pink, ” and the owner, Evelyn, took a break from grooming to share her story. Now a fixture on 5th, Doggie Dearest started out as a hobby. “I was bartending and working as a personal assistant, ” Evelyn said, “and I decided to take a grooming class. ” She discovered that she had a talent for the work and in 1993, Doggie Dearest was born. Though the business has grown over the years, Evelyn has not hired a large staff. She and her assistant do all of the grooming work, and she prides herself on the individualized care she gives to each pet. While other groomers often keep cats and dogs waiting for hours, Doggie Dearest is structured like a human hair salon, so that each animal gets a personal appointment. Evelyn also describes herself as the “first line of defense” against diseases: she has often alerted pet owners to symptoms they would never have noticed themselves. Between rising rents and her own battle with cancer, it has been difficult for Evelyn to keep the business afloat, but she keeps going, because she loves the work. “I even love the crazy dog people, ” she added, laughing.