"Daily Provisions followed a long trajectory, " Max Rockoff announced as we sat down to chat about the neighborhood hot spot, an offshoot of the newly opened Union Square Cafe. I met Max, the warm and enthusiastic general manager, in late August of 2017, a few months after the Union Square Hospitality Group debuted their latest restaurant venture. "As Union Square Cafe's space grew, ours continued to get smaller and smaller, " Max told me. "We weren't quite sure where we were headed, but the space dictated the concept, " he continued. When Danny Meyer and his team found this location, a few blocks north of the original Union Square Cafe, they knew that they wished to utilize every inch of it in the most sensible way, but they were always thinking of the community surrounding them. "We had to make an unbelievable place in a tiny footprint, " Max explained. They kept asking themselves, "What can we do with this jewel box on Park Avenue and 19th Street? " They were eager to give a "gift" to those who lived nearby. When the group sat down to discuss their ideas, foremost in their minds was, "What are the daily things people want? " They hoped to provide the best versions of what their customers know and love. Max said it had to start with fantastic coffee first thing in the morning, together with some smashing breakfast treats. This would then be followed by salads and interesting sandwiches on freshly baked bread. At the end of the day, the space could provide an outstanding roast chicken that could be picked up on the way home. The final innovation by the team was “cross-utilization. ” Within the downstairs kitchen - accessible from both restaurants - there is a shared bakeshop facility. It is here that they make the incredible "house loaf" - a brown sour dough bread that is served in the restaurant and used to make many of the specialty sandwiches all day long at Daily Provisions. "There is no redundancy here, " Max asserted, "We can feed families all day long. Our breakfast is nothing crazy, it is just the best. " In fact, the bacon, eggs and cheese sandwich is one of the most requested items at almost any hour. Therefore, they offer it until 4: 00 p. m. every afternoon. "The people demand it, so we provide it. We listen to them. " The roast beef sandwich is a classic lunchtime treat, "but it is our version. " I also learned about a special sandwich that is not on the menu, but which is proving to be the real "go-to" - herbed ricotta and arugula served on their house-made English muffin. Then there is the Patty Melt - the meat is blended with grilled onions and served on housemade rye bread with melted cheese. Max shared that the team tried all kinds of cheese for their melt, and when they did a blind tasting, it was the classic American that won. The Daily Provisions team also wanted the small cafe to be a place where people could stop by and unwind, sip on some wine, work on their computer, or simply meet up with friends for relaxing conversation. Somehow, although not surprisingly, this talented and well-loved restaurant group has managed to accomplish it all. I had the pleasure of meeting a woman who came by for a glass of wine around 5: 00 p. m. She worked upstairs in the building and told me that she makes a habit of coming to Daily Provisions at the end of her day. It was so nice to watch her settle in comfortably, acknowledging members of the staff, as well as other patrons sitting around the white marble counters. When I commented to Max on how extraordinary this was, he said, "She is a microcosm of what we've become. "Max was genuinely pleased to tell me that many guests who initially visited when Daily Provisions first opened continue to gravitate back on a regular basis. "They're comfortable here. " Gushing, Max said that the best time of day is when everyone gathers on weekend mornings. He loves how the neighborhood utilizes the shop, be it for a cup of good coffee or a full breakfast. It is a place for all ages that has become a routine stop for many. "Everyone uses it in their own way. " He has found it fascinating to see how the area denizens have embraced them. "They have made us their own. " It was also quite apparent to me how Max and his staff have effortlessly enveloped the community.
Every time I am walking with someone new, I find myself winding past Breads Bakery to have us try yet another delicious bite of their freshly baked goods. I cannot call this a hidden gem, by any means, as the lines are sometimes out the door. In a matter of a few weeks from when Uri Scheft and Gadi Peleg opened, they have managed to be written up everywhere. They have even been cited as having the best rugelach and babka in different periodicals, but I must encourage all who visit to sample Breads' take on focaccia - the multigrain version. If it is not still warm from the oven, then take it home, heat it up, add a bit more olive oil and savor every bite. Another that I cannot resist are the flaky cheese straws. Direct from the oven, they are impeccable. In fact, fresh is king here, and the baked goods are often fresher than the vegetables around the corner. While most bakeries have their employees come in during the night to pump out a days worth of starchy creations, Uri's staff at Breads Bakery has fresh bread coming out just in time for each of the mealtime rushes. Uri was raised in Israel, but went back to his parent's roots in Denmark for his training in baking. He then traveled and worked in Europe before returning to his homeland to open up his first bakery in Tel Aviv. Many years later, Gadi was traveling in Israel and discovered Uri's Lehamim Bakery. It took several more years of persistence, but ultimately the timing was right and Uri made the huge decision to move to New York and partner with Gadi to open up shop near Union Square. The store itself feels modern and spacious, with one counter for bread and baked goods just as you enter on the left, and another further back with sandwiches and drinks. Extending further back another 75 feet are the kitchens. Customers can watch bakers ease proofed dough off rolls of canvas onto an adjustable conveyer belt, which feeds into the carefully regulated ovens. Unlike Sheft's locations in Israel, he got to design this one from the ground up so the technology involved is sometimes just as amazing as what comes out of the ovens.
The store is a mosaic in itself. Denes Petoe, CEO, and Graham Barr, president, have laid out their showroom to facilitate the nearly 1, 000 varieties of natural stone, as well as to capture the eye of each customer. Style here is in the eye of the beholder, not in the hands of the retailer.
“I really want families to play together. That’s my goal in the store, ” said Christina Clark, who has been wowing parents, grandparents, and, most importantly, children for decades with her wonderland of toys and games. Christina worked in a toy store as a young mother and realized she had found her calling. She opened Kidding Around on Bleecker Street, followed by several other locations. Today, it is the 15th Street shop that has survived throughout the years. “I love going to work every day, so it was a good choice for me. ”In the shop’s beginnings, its selection of toys and games leaned toward the traditional — “no batteries, no remote controls, and everything that just uses your imagination. ” Over the years, however, Christina chose to grow with the times and introduce more modern, automated items into her inventory. Her own children later helped her bring new options into the store. Today, Christina feels lucky to work with her daughter, Kasey Coyle, who uses her background in applied behavioral analysis to stock plenty of books and toys for younger children and those with special needs. Interestingly, during the COVID-19 pandemic, Christina found that her clientele went back to the basics — the demand for puzzles and classic board games was revived. “I hope that trend continues, ” she said earnestly. “I hope that people remember how much fun they had playing games with their family so it brings us together and off our devices. ”
On any given day when passing by, there are legions of young, hopeful actors hanging around outside this building in between classes. Lee Strasberg, known to moviegoers for his role as gangster Hyman Roth in The Godfather: Part II, founded his institute in 1969, almost forty years after he participated in the formation of the Group Theatre (an ensemble of actors that were committed to putting on productions representative of "the life of their times. ") As artistic director of the Institute until his death in 1982, Strasberg continued to train his students through Method Acting - a technique that has been recognized internationally. Paul Newman, Marilyn Monroe, Dustin Hoffman, Robert DeNiro, Al Pacino, Barbra Streisand, and Marlo Thomas are only a few of the actors who were taken under Strasberg's wing and taught to fly. Today, the Institute continues to flourish as it turns out many fine actors both here and at its Hollywood location. For those who would like to watch some of this training in action, there are two theaters (The Marilyn Monroe Theater and the Lee Strasberg Theater) connected to the Institute where students perform.
Enter through the looming stone archway and immense wooden doors and walk inside the Horseman, where the gloomy interior is an aesthetic rather than dreary. The exposed brick, recycled wood from new England barns, and flickering natural gas lamps conjure a communal vibe. In the dark warmth, one can almost imagine a massive stone fireplace roaring with pots of stew simmering over open flames, or moors lying in wait just on the other side of the smoked windows. This rustic, colonial gastropub is one of the latest additions to 15th street. When we asked the bartender why the pub was named after Ichabod Crane’s spooky pursuer, he gestured toward the door and asked us what street we were adjacent to: Irving Place - and local legend claims Washington Irving lived at 122 East 17th Street. His famed character’s namesake bar is anything but sinister. The rotating seasonal beers and atypical comfort food could warm anyone's bones.
Pepi Di Giacomo and Luca Di Pietry, veterans of the hospitality industry and wine and espresso intenditori, have taken a slice of the Abruzzo province and established it across Manhattan in their cafes. 18th Street, however, is where their Italian cuisine is most pronounced. It is as much about local produce and a dynamic menu as it is about traditional dishes. Depending on the time of day, there is espresso, a selection of pastries, an extensive wine list and a full Italian menu. An added surprise in the warmer months is their gelato booth, stationed right outside the restaurant. Perfect for us on the first day the temperature reached 80 degrees.