Sharone Komoroff, originally from Israel, moved to New York when she was eighteen years old. She quickly learned English, got a job as a bartender, and secured a place to live shortly after relocating. "Everything worked for me," she admitted. She received her citizenship, met her husband at a class at a Kabbalah center, and had a daughter. It was while shopping for clothes for her first child that the story of Pachute began: one of Sharone's favorite children's clothing stores was I o Tu ("me and you" in Italian) on the East Side. When the woman who owned the shop decided to go back to Italy, Sharone took over her storefront and opened the first Pachute in 2010. Modeled after her own life, Sharone chose the Hebrew name, which when translated means "simple." This is also the guiding principle of the boutique, which sells beautiful, minimalist women's clothing.
Sharone started to notice that many people were coming from the West Side to shop at her First Avenue location, and so she started looking for a perfect spot on the Upper West Side. Sharone lives on the East Side, but her children attend school on the West Side, thus she feels at home on both sides of the park. It did not take long for her to feel compelled to open another Pachute. Sharone says that the customers at each location are very similar, with only a few differences: "On the East Side are the doctors and on the West Side are the therapists and their patients." The staff loves to hear people's comments as they continue to discover her. It everything from "'oh my gosh, how long have you been here,' to 'this is my favorite place to shop.'"
Sharone's husband helped to create the space, which opened in 2014. Above the front door is a large branch from a tree that was chopped down right outside. Pieces of the tree can also be found scattered throughout the store, including in organic little stools and stands. Sharone pointed out the low central table that used to be a day bed in her home. Other than these few furnishings, the space is open and bright, highlighting the craftsmanship of the clothing and accessories. The decor honestly matches the clothing - rustic, simple, while also being very welcoming. And thrown into this perfect blend of clothing are candles, belts, bags, jewelry, and even a few pairs of shoes and sneakers.
Sharone described her style as "a little different and a little more creative, but otherwise just the simple basics." She believes in fit and comfort over trends and cost. "If Gap fits you well, buy Gap." She then elaborated, "If it doesn't work for you all the time, at least it can sometime." She stocks a lot of "good fabrics" that do not require dry cleaning. "They look good, feel good, and are easy." Lisa, her absolutely lovely assistant chimed in, "Sharone personifies the word simple in every way. She is so pleasant to be around." Shaking her head, Sharone added, "I really truly am that girl."
Because she does not focus on mainstream fashion, Sharone often carries designs that are limited edition. Her goal is not to get a mass quantity of each item, but rather to stock a small selection of excellently made pieces and to take care of each customer one at a time. Because of this, Sharone does not do much in the way of advertising Pachute. She prefers it when women learn about her store via word of mouth (though there has been at least one case, she mentioned, of a customer refusing to tell her best friend about the store, in case the friend started buying up items in her size). Lisa then jumped in, saying that she had always loved collecting clothes, but once she began working at Pachute, she realized that Sharone's clothing made all of her other things seem superfluous. "It just made me want to weed out and refresh."
What both women emphasized about Pachute is the warm neighborhood feel that has grown in a short amount of time. "When I have a trunk show it is like a party," Sharone laughed. When I inquired about being on a side street versus the avenue, Sharone shared that in addition the drastic difference in rent, "I really didn't want to be on the main street...This store is how my clothes are and how I am – a little off."
I walked into Trinity Pub just a few moments after it opened at 5pm, and was soon followed by a stream of customers. "It's a neighborhood bar, " Barry, the bartender, told me. "The kind that's quickly disappearing in Manhattan. " He pointed out a man and a woman who had just taken a seat at the bar, explaining that they used to live in the area, but had recently moved to Westchester. Though they had a few other errands to run, they essentially decided to visit the city in order to have a drink in their old pub. "It's the best bar in NYC, or at least the friendliest, " the man exclaimed. The woman nodded, saying that she had met her husband in medical school, "And he remembers every exam we've taken, " she said, pointing to Barry. Barry is clearly a big reason why people become regulars. With his genuine nature, big smile, and quick wit, he is everything one might want in a bartender. But he was quick to heap praise on the owners of the bar (Gene, Billy, and Timmy) for their management. He told me that they used to work around the corner at a bar called Fitzpatrick's. After it closed in 1996, they opened Trinity Pub, and the entire Fitzpatrick's crowd showed up to help get it ready for opening night. I then learned that the space had been a bar since the 1930s, mostly run by German and Hungarian immigrants. In the 1940s and 1950s, the bar was known as "Schubert Hall" and then was a firefighter's bar called "Sidestreets" in the 1970s and 80s - much to the delight of those of us from Manhattan Sideways. Barry showed us an old photograph of the bar from the 1940s as well as an online list that named Trinity Pub as one of the oldest bars in the neighborhood. He also shared a story of how he had once met an eighty-year-old woman who remembered coming by and pulling her German father out of what was then Schubert Hall. In addition to Trinity Pub, the owners run two other bars in the neighborhood (Banshee and The Gael), and Barry was proud to tell me that they have been able to pay for their children's education thanks to the three bars. Barry pointed out some of the signature traits of Trinity. He pulled out the plaque that listed the pub as pouring one of the greatest pints according Guinness consumers in 2008. In addition to trivia every Monday and a well-attended happy hour from 5pm-8pm, Barry informed us that the bar offers the chance for charity guest bartending, where the proceeds from a group of thirty or more go towards a charity of the guest bartender's choice. On the back wall, there is a mural of three Irishmen sitting at a bar. Barry told me that they call it the "three wise men. " And how fortunate were we to actually witness a meeting of three modern day Irish men as they sat down next to each other. They all appeared to know Barry, an Irishmen himself, but did not know each other. They quickly began asking about their hometowns, inquiring how often they go back, and offering one another candy. What better way to be given a clear glimpse of the friendships that are born and grown in this welcoming pub.
Some businesses fascinate me because of their history, while others inspire me because of the unique work that they do or the niche they fill in society. Nica Trattoria captured my immediate attention due to the infectious spirit and big personality of Giuseppe Nicolosi. He wears many hats at Nica Trattoria as he is the owner, chef, waiter, and host extraordinaire. Though the restaurant is named after his partner, Dominique "Nica" Liana Russo, whom he met while she was studying at Columbia University and he was working on the Upper West Side, it is Giuseppe who greets every guest who walks through the restaurant's door. Along with referencing his partner, "Nica" means "small" in the Sicilian dialect, a perfect descriptor for a trattoria that seats about thirty guests. Giuseppe says that the name has allowed them to "with one stone, kill two pigeons. "Though Giuseppe is Sicilian, he designed the menu to be a "big hug to all of Italy. " This was not difficult, since Sicilian cuisine combines many different flavors, thanks to its diverse past. Giuseppe explained that before "Sicily annexed Italy" in 1896, it was home to a variety of cultures, causing there to be eleven distinct styles of cooking on the small island, including French, Moroccan, and Spanish. Giuseppe is proud of the number of Sicilian dishes on the menu, calling the culturally diverse taste combinations "an explosion on your palate. "Our conversation was interrupted when two families walked in to be seated for dinner. Giuseppe sprang into action, hugging the family that he knew well, clapping his hands, and addressing the entire room as "belli, " "bella, " and "bello. " One diner, who had clearly eaten at Nica Trattoria many times before, took out pictures of her children to show Giuseppe. He then proceeded to lower the lights for them and put on some light Italian classical music. He addressed both families at the same time by clinking a glass with a knife and opening the menu with a flourish and a whistle. It was like watching a thespian at work: Giuseppe creatively described the specials that included cauliflower tortino, French mussels, and fresh fava beans sauteed with sausage, while draping himself on people's shoulders and engaging in amusing conversation. The specialty of the house is the "Clouds from the sky. " When Giuseppe asked his audience if anyone knew what "Clouds from the sky" were, a well-seasoned young boy yelled out, "Gnocchi! " Giuseppe beamed and nodded, adding, "We need to put a seatbelt on you; they are so white and fluffy! " Giuseppe continued describing other dishes (like his grandma's style lasagna and buchetini with pine nuts and raisins) while waltzing around his personal stage. He then took everyone's order, his energy remaining at 100% through the entire interaction. He treated people like family, jokingly scolding them for changing their minds and declaring, "I'm coming for your order in one minute! Start to count! 60... 59... 58... "When Giuseppe returned from the kitchen, we spoke about his history. He would not reveal to Olivia, one of the Manhattan Sideways writers, exactly when he moved to New York, saying, "You wasn't born! " He preferred to focus on his mother (who taught him to cook) and the fact that he managed many restaurants in New York before opening Nica Trattoria in 2006. Giuseppe has refused to ever stop learning. He has taken countless online courses, and the wall next to the bar is riddled with his graduation certificates. He is now certified in nutrition, wine, molecular engineering, and other varied subjects. He admitted that when I walked into the restaurant, he had been taking a practice test for his newest endeavor. He confessed that he is always thinking, "How can I improve myself? "Giuseppe is extremely pleased with the reception that Nica Trattoria has received. He has many regular customers that consistently come from places outside of the city, as well as from around the world. He joked, "When an airplane lands, at least one person is thinking of Nica. " At this point, Angelo DiGangi, founder of the Community Advocacy Center and a regular at Nica, walked in and sat at his usual table. He turned to Giuseppe, not knowing I was there, and said, "This is the best spot in New York. " After I introduced myself, he said, "It's really a little bit of Sicily. " Giuseppe beamed at the compliment and moved behind the bar, agreeing that he likes to promote the Sicilian way of life, especially when it comes to the wine. He stocks a lot of Sicilian wine and is very interested in food pairings. He then pointed out that since Italy has 4, 000 years of history and the United States only 400, America has not quite had the time to figure out wine pairings. Italy is different: "Food and wine. That is Sicily. "I continued speaking with Angelo, who gushed about Giuseppe. "He does it with love, " he said, referring to both the food and the service. We had already witnessed the service, but it was clear that Giuseppe also gives his all when it comes to the food. Everything is purchased fresh each day. Angelo said that he started coming to Nica Trattoria after work for an espresso. "I fell in love with the man, " he smiled. And as Manhattan Sideways witnessed, it was hard not to fall in love with Giuseppe. Everyone gets the personal attention of a family member. As Tom, our photographer, put it dreamily, "I feel like I'm at home. "
Pinpoint Bridal is a family business. As I entered the small, yet intimate boutique, I met Erol, the main designer's son, and Fatima, his cousin. "If you're going to be in any kind of business, a family business is the best kind, " Erol said, matter-of-factly. Erol, who has worked in his mother's business since 2009, calls himself the "general manager, " but clarified that his duties are many: "I take care of everything. "Remziye Perkin, Erol's mother, has an impressive resume. Originally from Turkey, she trained in design at the Fashion Institute of Technology before joining Vera Wang as one of her first seamstresses and tailors. After working with Vera for five years, she decided to utilize her knowledge of bridal couture by opening her own shop. Pinpoint Bridal was born in 1995. Pinpoint Bridal does alterations in-house. The business actually began solely as a tailor, but branched out over the years into custom gowns, mother-of-the-bride outfits, and even delightful flower girl dresses. (Though Pinpoint does not specialize in bridesmaids dresses, they do provide alterations. ) Though what makes Pinpoint Bridal special, Erol pointed out, is that they do custom gowns. Fatima and Erol told me that appointments usually last for an hour, and women are asked to visit three separate times before the wedding, so adjustments can be made up until the final fitting. During a first appointment, brides often bring in a drawing or cutting from a magazine depicting what they envision. I asked what design fads Fatima and Erol have noticed in their years working at the store and they replied that it varies depending on where people are from, since Pinpoint receives visitors from New York to Dubai and everywhere in between. Fatima mentioned that French and Irish customers often ask for pure white, whereas Italian brides lean towards ivory, but Fatima and Erol both agreed that "Off-white can never fail. " In 2015, Fatima continued, many women wanted V-back dresses inspired by Oscar de la Renta. Erol smiled as he remembered a dress commissioned that same year featuring feathered sleeves in the style of a dress Kim Kardashian wore. Whereas Pinpoint Bridal designs many traditional wedding dresses, they also receive requests for some more modern, atypical dresses. One woman, for example, said in her first appointment that her dream since she was eight years old was to wear a blue wedding gown. The two cousins agreed that more and more women are wearing dark grey, red, or powder blue down the aisle. When I mentioned the glamorous ballerina-style dress in their window, Fatima explained that this was a "second outfit" that a bride could wear during her reception. On the other end of the spectrum, however, many women are choosing to turn to family heirlooms. Pinpoint Bridal has been asked to alter many mothers' and grandmothers' dresses over the years. When I inquired about their passion for what they do, Fatima's immediate response was, "I love it, " and then Erol chimed in, "It's happy. " He told me that thirty to forty percent of Pinpoint's clients are referred from people who have had good experiences in their shop. "There's a lot of word of mouth, " he said. "We're proud of everything we do. "
After over forty years of being the iconic toy store on Amsterdam Avenue, West Side Kids has moved into a space right around the corner allowing it to join our illustrious group of side street businesses. It’s wonderful to see the family friendly business is staying within the neighborhood that is sadly now full of chain stores. Along with the move comes a rebrand for the charming shop to a more modern brand identity but inside the shop are still the many familiar shelves of goodies. Now owned by Jennifer Bergman, the West Side Kids was founded by her mother, Alice, in 1981. “Every toy is chosen for its educational value, ” explained Jennifer. Not only are educational toys available but fun kits to make treats and explore whimsical hobbies are equally front and center. As you walk around the store seasonal items like pool floats can be found near seaside and pool play accessories. A table with chairs for pintsize patrons sits close to books about famous women icons – singers, politicians and lawyers. Various items to ease the transition back to school also stand out to shoppers of various age groups. Whether you’re looking for a small toy, a statement shirt or a pair of fun socks, the helpful staff is ready to assist you or leave you to wander around the comprehensive selection of reasonably priced items and find things on your own. One of the standouts of the shop is the fact they are inclusive in their offerings; from dolls with assistive chairs to storybooks focusing on people of different backgrounds. West Side Kids continues to be toy experts for children of all ages.