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da Umberto Ristorante

Opening Hours
Today: 12:30–3pm,5–10pm
107 West 17th Street
da Umberto Ristorante 1 Italian Chelsea

Da Umberto has never needed a sign outside its door. According to Vittorio Assante, the restaurant’s gregarious owner: “Either you knew about it or you didn’t.” Opened by his father, “the great restaurateur” Umberto Assante, Vittorio took over after his father passed away in 2004.

But Vittorio's immersion in the restaurant industry began far earlier. He vividly recalled being twelve years old and dressing in a proper suit and bow tie to help in the kitchen. Where some kids might have resented having to work, he thrived. “I loved it — I couldn’t get enough. I practically ran the place by the time I turned seventeen.”

Da Umberto is an elegant space that has remained largely unchanged since it opened its doors in the 1980s. With classic white tablecloths and dimmed lighting, the place oozes old-world charm, while a window at the back offers diners a peek into the bustling kitchen — a feature originated by Umberto, according to his son. Vittorio has preserved much of what endeared Da Umberto to the neighborhood in its heyday. The wine racks, the timeless Tuscan gold walls, and even some staff members have been fixtures in the restaurant for over thirty years.

Vittorio credits his dad with teaching him his recipes — many of which are still on the menu today, although these days the classics are mixed with his more modern creations. Regulars insist the main attraction is the table heaped full of antipasti, which dominates one side of the restaurant, along with the iconic dessert cart. The tiramisu remains a firm crowd pleaser amongst the distinguished clientele that has continued to visit through the decades. “Some things I don’t mess with.”

As he added his personal flair to the business, Vittorio continued to honor his father’s memory with a portrait that overlooks the dining room. “I have my father’s traditions mixed with my own evolving sensibility.” In fact, he attributes much of his continuing success to his father’s influence. “My dad taught me so much: those old school values of hard work and taking nothing for granted.”

Umberto chose to open on 17th Street for convenience, as his second wife’s parents owned the building, but the decision was a risky one. He was a pioneer in a neighborhood that was desolate. It was certainly not the kind of place that you would walk around, let alone have an elegant restaurant. Still, the restaurant prevailed “through dedication, grinding it out all the time, having the passion, and loving what you do even on the difficult days. We learned to just get back up and keep on fighting.”

It was the work ethic that his dad instilled in him that helped Vittorio ultimately achieve his dream of purchasing the building. Coming full circle, in 2015, Da Umberto cemented its place in the neighborhood. “My father would be happy. He would say, ‘Bravo Vittorio.’

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Gene's 1 Italian undefined


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Shareen 1 Bridal Vintage undefined


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