Opening Hours
Today: 9am–6pm
Thurs:
9am–6pm
Fri:
9am–6pm
Sat:
9am–4pm
Sun:
Closed
Mon:
9am–6pm
Tues:
9am–6pm
Location
146 West 29th Street
Neighborhoods
Location
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The Thrifty HoG

Deborah Koenigsberger had no plans to start a non-profit. As the owner of Noir et Blanc, an upscale, French-themed, women’s clothing boutique on West 23rd Street, she had enough on her plate. On her way to work every day, she would cross Madison Square Park and encounter the same young homeless woman and her three-year-old daughter sleeping there. Deb learned that the woman had faced abuse in the shelter system and had decided to “take her chances outside. ” Over time, she would bring them food, until suddenly, they were gone. Deb was so impacted by the experience, combined with the words of a Stevie Wonder song, “Take the Time Out, ” that she felt compelled to “help homeless mothers and their children reimagine their lives. ” Even though that young woman physically left, Deb says, “She motivates me every day to keep going. ” Thus, Hearts of Gold (HoG) was born with a mission of enabling homeless mothers and their children to “reclaim their lives, transition out of the shelter system, and become self-sufficient. ” In 2010, Deb opened the thrifty HoG on West 25th Street. A year later, she moved Noir et Blanc to a retail space a few doors down. The beautifully curated resale shop sells vintage, new, and gently used clothing for men and women, as well as small decor items, bric-a-brac, and home goods that are “consignment quality at thrift prices. ” In Deb’s words, “If I wouldn’t buy it and wear it, I’m not selling it. ”The mothers in need who work at the thrifty HoG earn a living wage, acquire job skills, and undergo training through HoG’s Earn As You Learn Program. All net proceeds from sales at the shop pay the moms and fund programs and services that support the women and children. Throughout the COVID-19 pandemic, while everyone was sheltering at home, Deb never stopped. She worked every day to fundraise, purchase, and deliver essential health supplies, food, and other necessities to the moms and kids in the shelters. Over the course of 2020, Deb distributed more than 2, 000 meals and emergency care packages, proving her dedication to her non-profit’s overarching goal: “HoG exists to make these women’s and children’s lives the best they can be and to help them retake control over their own stories. ”

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