This tiny shop tucked away in Kips Bay has been the go-to spot for any and all of one’s footwear-related troubles since it opened in 2014. Manuel Muicela, the owner, came to New York from Nicaragua in 1987 and quickly joined the trade of shoe repair, enduring grueling six-day workweeks. After gaining thirty years of experience in the field, he was finally able to open his own business. “I learned how to repair shoes, and now I work for me,” he remarked proudly. In this residential area, most of his regulars live in the neighborhood. On the loyalty of his customers, Manuel noted, “If you do a good job, people come back.”
A few things about Manuel’s shop set him apart from the rest. One of the first things that grabs the eye upon entering is the set of old-fashioned shoeshine chairs, where one can get a shoeshine for $5, cash only. He also has a unique machine in the back of the shop that stitches both the inside and the outside of the shoe. With a chuckle, Manuel warned our team, “You can stitch your finger if you’re not careful.” This machine is so rare that many other shoe repair shop owners throughout the city come to Manuel to use it.
