“By accident, ” answered Olga Blanco when I asked her how she got her start in the printing business. Her husband started Nobel Printing in 1979, and Olga took over a short while later when he became ill. “I learned and I kept going, ” she smiled, remembering a time when the business was new to her. She, in turn, has taught her son, who works for a printing company in Florida. Olga shared with me that when her son's business decided to use the traditional printing press in an effort to distinguish themselves from others, his knowledge of the machine lead to a promotion. “No one else knows how to use these, ” she gushed, “so they increased his pay. ”Originally from Columbia, Olga journeyed to the States in 1969 at the age of seventeen. Since living here, she has seen a lot of changes, many of which have had an negative impact on her custom printing company. “Everything is digital these days, ” she rationalized, "And everyone thinks they are a designer. ” With so many people in possession of a computer and the means to make their own digital copies, her fears are not unwarranted. Topped off with rising rents, Olga is not sure her business will operate for longer than a few more years. Indeed, she has seen many others pushed out of the neighborhood for similar reasons. “The real estate business is hungry for money, ” she said, shaking her head. Despite the obstacles, Olga remains quite confident in the product, itself. She happily deals solely in custom printing, taking on any job no matter the size and “creating something beautiful. ” When I visited in the summer of 2016, Olga was working on a wedding order of 2000 invites and could not conceal her passion for the project. She showed me her early drafts, pulling out the quality card stock and brushing her fingertips over a soft design that depicted a tree just in bloom. There is no replacement for “that human touch. ”
Jon Eisen is not only one of the partners of Between the Bread and its director of strategic growth, but he is also heir to one of the pioneers of the venture, which has delivered sandwiches to office workers since 1979. Ricky Eisen, Jon’s mother and the company’s president - who was born on the outskirts of Tel Aviv - decided to use large-scale catering to bring healthy meals to her clients in a more efficient way. Jon claims that the result was the first catering company in New York City. Ricky’s idea to use only healthy and local ingredients proved to be a pivotal moment in the way catering to corporate clients is done today. In 2013, Ricky put her son in charge of the retail and café side of the business, which up until that point had been secondary to catering. Recognizing the recent popular trend of eating healthy and local, Jon quickly began streamlining the production process, including installing digital cash registers to track customer orders. This lead to a doubling of revenue. His success prompted Ricky to name him partner in 2015. Despite these changes, the core of the business is still the same: using organic, fresh, and seasonal to serve “high quality meals. ” And to hear it from Jon and the head of brand strategy, Victoria Rolandelli, this core seems to resonate well with customers. Between the Bread opened two more locations in October 2015 and has plans to have a total of twelve locations throughout the city. Located in the Chelsea Terminal Warehouse, the 27th Street Between the Bread is in a massive space that was previously an unloading station for trains. In the not-too-distant future, once Hudson Yards is complete, it is Jon's hope that they will become the "new Chelsea Market. "
There are intriguing spaces sprinkled throughout the city that invite corporations to utilize their facilities, but stepping inside Offsite is a unique experience designed specifically for the business meeting clientele. The brainchild of Patrick Everett and Shawn Kessler, they have created a stunning turnkey facility where all day conferences can be held. Companies are invited to bring their employees together for a productive 9am-5pm meeting in the three levels of fully equipped space, which can then be flipped effortlessly into an appropriate venue for an evening event. The rooms are configured so that some forty people are able to sit around one gigantic table or be rearranged into smaller units. Attendees never have to feel confined to one space, as they can move around freely on each floor, dividing up into smaller breakout sessions, when necessary. The rooms are versatile and technology oriented, fully outfitted with AV equipment - as Patrick referred to it, "plug and play. " Endless pens and pads, drinks and snacks, including large jars of enticing candy, are provided throughout the day. The partners have paid attention to every detail, taking into consideration exactly what they believe their clients will require, including a small executive office that allows for a private phone conversation and a myriad of white walls that are actually whiteboards. Offsite works with some of the terrific catering facilities in the area to provide top lunches and dinners for groups, and everything is served on their attractive dishes. While being given a tour, Patrick told me that he had been an event planner. When he discovered that there was something important missing in the corporate world, he found his niche. As he began to imagine the possibilities, he worked diligently on his concept with Shawn. Basically all one has to do is book the space, and the rock star team at Offsite will handle the rest.
This tiny shop tucked away in Kips Bay has been the go-to spot for any and all of one’s footwear-related troubles since it opened in 2014. Manuel Muicela, the owner, came to New York from Nicaragua in 1987 and quickly joined the trade of shoe repair, enduring grueling six-day workweeks. After gaining thirty years of experience in the field, he was finally able to open his own business. “I learned how to repair shoes, and now I work for me, ” he remarked proudly. In this residential area, most of his regulars live in the neighborhood. On the loyalty of his customers, Manuel noted, “If you do a good job, people come back. ”A few things about Manuel’s shop set him apart from the rest. One of the first things that grabs the eye upon entering is the set of old-fashioned shoeshine chairs, where one can get a shoeshine for $5, cash only. He also has a unique machine in the back of the shop that stitches both the inside and the outside of the shoe. With a chuckle, Manuel warned our team, “You can stitch your finger if you’re not careful. ” This machine is so rare that many other shoe repair shop owners throughout the city come to Manuel to use it.
Known as the "Center for Social Change, " the Ford Foundation has been committed to helping the world be a better place since 1936. They work diligently to "protect human rights, reform governments, provide education opportunities and create space for artistic creativity and expression. " Without a doubt, one of Manhattan's finest atriums greets visitors. Entering the glass structure from either 42nd or 43rd Street, a world of green awaits. There are trees, plants, a fountain and short paths to wander through. The atrium is a hidden oasis in the middle of the city.
Like many surgeons, when Dr. Thomas Romo III graduated medical school, he hopped on a plane to India and Vietnam in order to fix cleft lips. "We felt like we had time and a reason to give back, " he said of himself and his peers who choose to travel the world doing medical procedures before settling down and developing a practice. Though Dr. Romo operated on numerous lips, he realized after a while that the program he was traveling with was only fixing a quarter of the problem. After the lip healed, the palate still did not close correctly and teeth did not grow straight. Patients would experience chronic Eustachian tube problems, resulting in earaches. Dr. Romo wanted to fix the rest of the palate, but the mission that he was with focused solely on lips. "I wanted to change the paradigm, " Dr. Romo declared. Back in New York, he began developing a plan to help children with facial birth defects through all operation stages, not just cosmetic. Dr. Romo admitted that he did not have any experience putting together a foundation, "I did not go to business school, " he pointed out, and therefore it was challenging for him to lay the groundwork of his new venture. He decided to accept only newborns through age twenty-one who were on Medicaid or required other financial assistance, with emphasis on those from the United States. As he phrased it, "Little Baby Face Foundation helps "children from Harlem to Ethiopia. "With his mission in place, Dr. Romo then recruited thirty doctors, including pediatricians, plastic surgeons, and various specialists. This impressive brain trust assembles each month to discuss fifteen to twenty children whose financial statements have been checked. They ask, "Who does this child need to see? " If they are not sure, they bring them in for a "look-see" with each of the doctors. He then went on to say that when these children come in to meet this large group of doctors, they are experiencing something unique - this number of medical professionals is rarely seen in one room. For the entire stay, including during the operation and recovery time, the child and his or her family are taken care of every step of the way: their flights are paid for, "Mario picks them up in a car service, " and they are welcomed with open arms at the Ronald McDonald House. What most impressed me about the Little Baby Face Foundation is that every doctor volunteers his or her time. It has been worked out so that no one needs to perform more than a handful of procedures each month. Occasionally, when Dr. Romo is met with slight reluctance from one of the doctors, he often responds with a poignant, yet witty response: "How much fat do you want to suck and how many boobs do you want to do? Or do you want to change a child's life? "Dr. Romo performs a significant number of the operations. He sometimes ends up doing as many as ten during the winter holidays. Speaking with him is an enlightening experience, as he is so full of energy, compassion, and joviality. He shared a few stories of patients who had touched his heart. He told me about operations that involved a Texan child with nerve paralysis and another from Harlem who was born deaf and missing an ear on one side. On the latter, Dr. Romo performed a cochlear implant and that the child "heard his name said at graduation. "Speaking about a few other patients from abroad, Dr. Romo continued to touch my own heart as he spoke of a child who came from farther afield - in Ethiopia. The girl had a large mass on her neck that no other doctor would touch. Dr. Romo said, "We had to fly her from a small village to Addis Ababa to Dubai to New York. " Not only did the girl have the mass removed, but she also got to have a New York adventure. As he continued on, I learned about a couple from England who came with their eighteen-month old son, who had a tumor falling over his eye. The parents, who were only nineteen and twenty-one, themselves, were given the opportunity to spend several weeks in Manhattan while their child was having his life changed. Dr. Romo is proud of how far the foundation has come since it began in 1990. He recently experienced a year in which he raised enough money in order to pay a small staff. One of the members of his team is his own wife, Diane Romo, who is the surgical coordinator. She deals directly with the children and has the extreme pleasure of contacting families to tell them, "We're going to bring you to New York. "Now that he has a model and a brand, Dr. Romo hopes to expand. "We can helicopter to Chicago, LA, or San Francisco, " he told me excitedly. But he is also devoted to New York, and emphasizes the concept of "New Yorkers helping New Yorkers. " He wishes that more people knew that the Little Baby Face Foundation existed. He said that a lot of hospitals are in the red, which should not be the case, since there are so many doctors willing to occasionally work for free for the sake of the greater good. His need to give to the community in any way he can is inspiring. As he perfectly phrased it for me, "I'm a surgeon. This is the only way I know how to give back. "