Cupcake Market

Founded by Antonio Veniero, who emigrated to New York as a teenager from a small town outside Sorrento on Italy’s Amalfi coast, Veniero’s has been an East Village mainstay since the turn of the twentieth century. Initially a confectionery shop, it later evolved into a cafe and then a full-fledged pastry shop, with culinary creations by some of Italy’s finest bakers. Along with his wife, Pasqulina, and their seven children, Antonio followed the Italian custom of keeping business in the family. Veniero’s passed through four generations until reaching its current owner, Antonio's great-nephew Robert Zerilli, who had worked at the cafe alongside his father, Frank, for decades before taking over. Beyond the business legacy he left behind, Antonio also birthed an extensive family tree. “The Venieros are every-where, ” Robert quipped, adding that the legendary Bruce Springsteen is his second cousin. The business savvy of the extended Veniero family has helped keep the shop alive. Tales of Antonio’s relentless determination to succeed are still retold with pride by his relatives. He is also credited with bringing electricity to the neighborhood, home to mostly poor immigrants at the time, by rallying local support and collecting signatures to sway the reluctant energy company. In another bit of local lore, Antonio is said to have ushered in the entry of Italian espresso to the city, as he started roasting his own beans right in the shop’s backyard. Fittingly, Robert has Veniero’s to thank for meeting his wife, whose love for their iced cappuccinos made her a regular customer until he found the courage to ask her out on a date.

Confectionery is the brainchild of two passionate vegan chefs who owned separate bakeries in New Paltz, NY. Lagusta Yearwood began Lagusta’s Luscious as a boutique vegan chocolate shop, and Maresa Volante's Sweet Mresa specialized in macarons. They met, found that they shared a passion for sweets and vegan cooking, and Confectionery was born! Nowadays, the East Village shop serves a wide clientele, from random passersby following the sweet aromas to the front door, to avid cult fans in the city on vacation, and, of course, to those who either prefer or require a vegan diet. Confectionery is a space of inclusivity and giving, as evidenced by the prominent “Mitzvah Wall” that greeted me when I entered. The idea is to pay it forward: buy a cookie and put a note on the wall for someone to reward. When speaking with the counter server, a young woman who had been a fan of Lagusta’s Luscious for many years before working at Confectionery, she told me that she finds peace and comfort in the shop. “It's a nice, welcoming space where we can heal ourselves. ”

"The Two Faces of Italian Food" is the tagline at this restaurant and wine bar. The perfect blend they are referring to is tradition and innovation. The menu boasts homemade and traditional options - the wine list is not limited to Italian varieties, though the beer is. We stopped in briefly and relaxed with a glass of wine in their quiet back garden and spoke with one of the restaurant's partners as waiters set up for that evening's meal. When we asked him to describe the food that Giano served in a short sentence he told us humbly: "Italian food. No big deal. " Can't wait to try it!

Most business owners know how difficult it is to bounce back after being robbed. Makoto Wantanabe has done it twice and, ironically, has a thief to thank for the very birth of Tokio 7. Makoto was globetrotting in the early 1990s when he arrived in Southern California on what was supposed to be the penultimate stop on his tour. He befriended a homeless man and let him stay in his hotel room for the night, but Makoto awoke to find everything except for his passport was stolen. Stranded with no money and far from his home in the Japanese countryside, Makoto called one of his only contacts in the U. S., who worked at a Japanese restaurant in Manhattan. He scrounged up enough money for a bus ticket and was off. While in New York, Makoto felt that men’s clothing suffered from a lack of style. Having always had a knack for fashion, he knew he could change that but lacked the funds to open a store with brand new clothing. So, after several years of saving his wages as a waiter, he founded one of the first consignment shops in New York City. Tokio 7 now carries men’s and women’s clothes, with the overarching theme being, as Makoto says, that they are simply “cool. ” The clothes are mostly from Japanese designers and name brands with unique twists. In the store, clothing that has been donated with a lot of wear is labeled “well loved. ”Despite its importance in the community, the shop fell on tough times during the COVID-19 pandemic. To make matters worse, Tokio 7 was looted in the summer of 2020 and had 300 items stolen. When Makoto contemplated closing his doors permanently, longtime customers begged him to reconsider. Resilient as ever, he set up a small photography area in the back of the shop and sold a portion of his clothes online to compensate for the decline of in-person purchases. Reflecting on his journey, Makoto marveled at the whims of fate. Had he not been robbed all of those decades ago in California, he had planned to start a life in the Amazon rainforest

This small, old-world neighborhood barbershop is loaded with personality. Everything about Barbiere is unique: the whimsical wrought-iron gate out front, the retro hair and shaving products along the walls, and the high-quality, old-fashioned service. When we poked our heads in to chat with the barbers and their clients—all seated in vintage leather chairs—they were proud to tell us that James Franco is among the celebrities that drop by for a haircut or a classic shave.

For Mimi Lau, her work is an exercise in sharing a bit of herself with her customer. “When you buy food, you’re not just paying for the food; you’re paying to learn where that food came from. It’s a culture. Even this mochi, it’s so clear that it’s from a different generation. It’s not your really traditional mochi because there’s something inside. It reflects my generation, and that’s my culture. I put Oreos and Froot Loops in there, goddammit! ”Brooklyn-native Mimi Lau opened Mochii, an adorable artisanal dessert shop on East 7th Street, in April 2018 at the ripe old age of twenty-five. Like the desserts served there, the shop is sweet, small, and soft: bean bag chairs line the walls and each mint green cup is decorated withMochii’s bunny logo. The highlight, though, are the treats themselves. Mimi’s mochi are works of art, entirely hand-crafted from the delicate rice wrapper to the varied fillings. A batch of ice cream mochi alone can take up to nine hours to make, but for Mimi the effort is entirely worth it. “Working with this type of dough for so long and making this type of sweet, it’s just something that should be made by hand. It’s so delicate. ” Every aspect of the mochi is thought through, down to the way they are consumed. Mimi recommends eating by hand, so the heat from one’s fingers warms and softens the outside of the mochi - and the mess is, of course, part of the fun. The mochi come in a wide assortment of flavors, and each one holds a special treat inside - anything from a slice of fruit to the aforementioned Oreo. “Like me, they each have a little bit of happiness inside, ” Mimi sweetly stated. A smile lights up her face as she describes her customers’ reactions to seeing the mochi sliced open and the treat inside revealed. “It’s really joyful. It makes me feel like a kid again. ”Sweets have always been a passion of Mimi’s, but she noticed that the market, especially in New York, was trending towards ever more sugary, over-the-top desserts. In a world of jumbo shakes and cronuts, mochi stand out for their small size, subdued sweetness, and relative simplicity - a sustainable dessert, if you will. As for the shop itself, Mimi knew from a young age that she wanted to have her own store. She worked for several years managing two restaurants to gain experience before taking the plunge herself. “I pretty much gave up everything to do what I wanted, ” she admitted. “It was really hard to leave, but if not now, then when? ”

The folks at Spot Dessert Bar are mavericks of dessert. With desserts specially created by the Iron Chef of Thailand, Ian Kittichai, and Mark Lee, the managing partner, the eatery offers each of its customers an astounding tour of taste. The dessert tapas themselves are a blend of eastern and western flavors inspired by Chef Kittichai’s travels around the world. While speaking with Mark, we learned that the little desserts are called “tapas, ” not because of the size, but because the idea is to order a few and share. Along with dessert tapas, Spot serves cupcakes, macarons, cookies, and bubble tea. They truly have something for everyone especially with the addition of new dairy-free and gluten-free options. The desserts change based on the seasons and we were lucky to be able to try the new fall menu as well as their signature dishes, and each one was a delightful surprise. Their two best sellers are the Golden Toast, with honey butter, condensed milk ice cream, and strawberries, and the Chocolate Green Tea Lava Cake, a soft dark chocolate cake with green tea ganache and green tea ice cream. The Golden Toast was warm with a flaky, soft interior, while the Chocolate Lava Cake was one of the best the Manhattan Sideways team had ever tasted, perfectly heated and well paired with the strong matcha flavor. Mark told us that it is also one of the top 10 most Instagrammed foods in NYC, which we did not find surprising, since each dish is a piece of art. The fall desserts were all equally tasty and creative—The gluten-free matcha cremeux with its toasted rice ice cream was unexpected and simply delicious. The vegan Coconut Monkey bread was light, fluffy, and topped with coconut ice cream with basil seeds. The real stand out was the Black Truffle savory dessert. None of the Manhattan Sideways team had ever had anything like it. It consists of black truffle, hazelnut dacquoise, and apricot sauce, and was the clear winner, especially for those without a strong sweet tooth. We drifted between different desserts as Mark told us more about Spot’s future plans and his experience with the company. Mark started as a server at Spot, which opened five years ago, and now is part-owner. He originally worked in magazine design and now puts his aesthetic eye to good use on the culinary design of Spot. He is inspired by everything—restaurant uniforms, menus, interior décor, and other aspects. Mark informed us that Spot is planning on expanding a few stores down. At first, the company used the space as a take-out café, but wanted to stay true to the dine-in nature of the original. Mark wants “customers to feel cozy when they come to Spot, ” and so will decorate the addition in a very similar way. We agreed that the wood-panelling and warm interior is very homey, creating a perfect atmosphere in which to fill up on dessert.

Upstairs, this authentic Japanese tea house has an extensive list of teas as well as a small menu of snacks and pastries made by Chef Tomoko Kato, who trained with some of the best chefs in New York before opening her own place.

There’s a new banana pudding in town! We stopped into the newest location of Baonanas on E7th Street and can report back that the inventive, flavorful desserts at the new East Village shop very much hold their own. Co-founders Lloyd Ortuoste and Trisha Villanueva describe themselves as “two Jersey City kids, who share a love for food and cavity-filled sweet teeth. ” The two spent many a date night baking a version of Leche flan, a Filipino staple and family recipe for Trisha. They substituted in elements of traditional banana pudding and soon discovered they had a hit on their hands. The couple’s new pudding remained a homemade treat until 2014, when the two began selling the concoction to help fund a repair for Lloyd’s car after a fender bender. Word of mouth spread and soon enough, the two had opened their own brick and mortar storefront in Jersey City. Since expanding to the East Village, the dessert has taken off even more, said staff member Nish Purino. “We get a lot of regulars, ” she added. Asked if they often met customers who wander in looking for ice cream, only to find pudding, Nisha and coworker Celyn said they’d converted a lot of die-hard ‘scream fans. “We also get a lot of people comparing us to that other pudding, ” Nisha said. After trying out the speciality ube halaya (jam) flavor stemming from Trisha’s family recipe, we’re converted!

The folks at Spot Dessert Bar are mavericks of dessert. With desserts specially created by the Iron Chef of Thailand, Ian Kittichai, and Mark Lee, the managing partner, the eatery offers each of its customers an astounding tour of taste. The dessert tapas themselves are a blend of eastern and western flavors inspired by Chef Kittichai’s travels around the world. While speaking with Mark, we learned that the little desserts are called “tapas, ” not because of the size, but because the idea is to order a few and share. Along with dessert tapas, Spot serves cupcakes, macarons, cookies, and bubble tea. They truly have something for everyone especially with the addition of new dairy-free and gluten-free options. The desserts change based on the seasons and we were lucky to be able to try the new fall menu as well as their signature dishes, and each one was a delightful surprise. Their two best sellers are the Golden Toast, with honey butter, condensed milk ice cream, and strawberries, and the Chocolate Green Tea Lava Cake, a soft dark chocolate cake with green tea ganache and green tea ice cream. The Golden Toast was warm with a flaky, soft interior, while the Chocolate Lava Cake was one of the best the Manhattan Sideways team had ever tasted, perfectly heated and well paired with the strong matcha flavor. Mark told us that it is also one of the top 10 most Instagrammed foods in NYC, which we did not find surprising, since each dish is a piece of art. The fall desserts were all equally tasty and creative—The gluten-free matcha cremeux with its toasted rice ice cream was unexpected and simply delicious. The vegan Coconut Monkey bread was light, fluffy, and topped with coconut ice cream with basil seeds. The real stand out was the Black Truffle savory dessert. None of the Manhattan Sideways team had ever had anything like it. It consists of black truffle, hazelnut dacquoise, and apricot sauce, and was the clear winner, especially for those without a strong sweet tooth. We drifted between different desserts as Mark told us more about Spot’s future plans and his experience with the company. Mark started as a server at Spot, which opened five years ago, and now is part-owner. He originally worked in magazine design and now puts his aesthetic eye to good use on the culinary design of Spot. He is inspired by everything—restaurant uniforms, menus, interior décor, and other aspects. Mark informed us that Spot is planning on expanding a few stores down. At first, the company used the space as a take-out café, but wanted to stay true to the dine-in nature of the original. Mark wants “customers to feel cozy when they come to Spot, ” and so will decorate the addition in a very similar way. We agreed that the wood-panelling and warm interior is very homey, creating a perfect atmosphere in which to fill up on dessert.

Biking with my husband on a beautiful August day, I stopped short when I noticed something new and picturesque on 5th Street. It was three o’clock in the afternoon, but I had been holding out until I discovered the perfect place to grab a bite to eat, and I certainly landed in an ideal spot. The rustic charm indoors, with replicas of the farm equipment used in Italy hanging from the ceiling, captured our hearts immediately, but it was the food – the outstanding rice dishes – that solidified Risotteria Melotti indefinitely on my list of top restaurants to recommend. Since the restaurant was quiet at this odd hour, we were able to chat casually with the staff throughout our meal, and we learned not only about the history of the restaurant, but also about the world of rice. Back in 1986, a couple began producing rice on one acre of land in Verona, Italy. Almost three decades later, together with their three sons, Rosetta and Giuseppe now farm 544 acres of land, all devoted to growing award-winning rice that is sold the world over. There are basically two different textures of the grain that they produce. Vialone, the more traditional rice, is rich in proteins and vitamins and, because it absorbs liquid better, is used for their delicious risottos. Carnaroli rice, “considered one of the best in the world, ” is more readily used in salads because it remains al dente when cooked, adding a chewiness to the superb insalata di riso that we shared. We both marveled at the combination of chopped tomatoes, cucumbers, roasted red and yellow peppers, capers, fresh mozzarella and, of course, brown rice. When we first sat down, a bread basket was placed on the table. Their take on focaccia was very good, but I could not stop sampling their rice cakes throughout our meal – the basic recipe is made in Italy and then flown here to be tossed with olive oil, salt, pepper and fresh rosemary and then baked for fourteen minutes. I cannot say enough about how amazing the second dish that we tried tasted. We never knew that you could make polenta from anything but cornmeal, but we had our eyes opened to something new and wondrous when we had our first taste of polenta fritta con caciottina – a fried rice polenta with mushrooms and cheese that was perfectly moist in the middle with an added crunch on the outside. Every mouthful was rich and heavenly. This brand new restaurant – the first outside of Italy – serves about thirty people, making for an intimate setting, especially when evening falls, the lights are dimmed and the candles are lit. Up front there is a little “shop” that sells many of their rice products. The staff explained that the family has made an across-the-board decision to only offer Melotti’s gluten-free rice merchandise in the States. Thus, anyone eating gluten-free can come to their restaurant and be served a carefree, excellent meal. Anyone fortunate enough to live in the area can either have their food delivered to them in their home or office, or stop by, browse the menu, and take it to go. I have no doubt that we would be eating a lot more rice if we lived in the East Village, but we will visit as often as we can.