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Marmara Park Avenue Hotel

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Hotel Giraffe

When I stepped into the lobby of Hotel Giraffe, decorated in warm beiges and oranges like the animal for which it is named, I immediately understood why Trip Advisor selected it as one of the top ten hotels in New York. With a bar stocked with muffins, lemon water, and coffee for guests and a surprisingly calm, quiet atmosphere despite the hustle and bustle outside, the hotel already felt to me like a home away from home. Ashley Van Goehring, the director of sales and marketing, met me as I admired the piano at the center of the lofty space. She explained that every day from 5pm to 8pm, wine and cheese is provided to guests and that live piano music is played during that time on weekdays. Knowing that, I was impressed before seeing any of the rooms. While riding up in the elevator, Ashley told me about the hotel’s origins. Unlike the other Library Hotel Collection properties, Henry Kallan, the owner, wanted to build Hotel Giraffe from scratch. He teamed up with an architect and started to design an Art Deco building with a modern interior. He chose to have a third of the rooms be suites so that there would be more spacious options for families, including larger bathrooms, not often found in New York hotels. Henry Kallan, being fond of giraffes, chose to christen his newest venture “Hotel Giraffe. ” “It was kismet, ” Ashley said with a smile. As I walked down one of the many hallways with Ashley, she pointed out that every floor has thematic modern photography. Although not obvious - “This is not a safari hotel, ” Ashley affirmed - every floor hints at the giraffe, including printed number plates on the doors. Ashley invited me into an impressively large suite and immediately escorted me onto a “tiny Juliet balcony” that provided a view of Madison Square Park. She then excitedly beckoned me back inside and shut the door. Shockingly, the sound of the busy street below was instantly muted. Ashley explained that the doors are double-paned and sound-proofed. “We understand it can be hard to get a good night’s sleep in New York, ” she admitted before mentioning the complimentary eye mask and earplugs that are offered to each guest. "We even provide the option to deliver Sleepytime tea to our guests, " she added. As I explored the room, complete with a pull-out sofa, roomy bedroom, and large windows, my attention was drawn to the bookshelf. As someone who owned a bookstore, I was excited to learn that the Library Hotel Collection works with The Strand to curate all the books in the guest rooms. Ashley let me know that while each room's literary sampling is different, a copy of Tall Blondes – a book about giraffes – can be found on every shelf. As we continued to explore the hotel, it became very clear that though every amenity had been carefully thought out, the real treasure of Hotel Giraffe is the staff. Ashley informed me that there is not a lot of turnover with employees and that the Library Hotel Collection tends to promote from within, meaning that not only is the staff very well trained, but guests can be assured of some consistency in management. I learned that the doorman, Jose, has been at the hotel since it opened in December of 1999. The company is also close-knit, and so employees are able to cycle through the properties. “I have the other hotels on speed dial, ” Ashley admitted to me. “We are all unique, and a little bit quirky. ”As we were saying our good byes, I mentioned my original shock at how quiet and calm the hotel seemed. Ashley nodded and said, “This is the perfect place in New York for an urban safari. ” Guests can set out on expeditions throughout Manhattan’s varied neighborhoods and then return at the end of the day to a place that “will always feel like home. ”

More places on 32nd Street

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Kang Ho Dong Baekjeong

“We were just voted the best Asian barbecue restaurant in New York, ” said Philip, the general manager of Kang Ho Dong Baekjeong. “We’re getting a lot of buzz these days, because Korean food is very trendy right now. ” And Baekjeong, founded by Korean wrestler and TV personality Kang Ho-dong, is the trendiest of all. It is a favorite hangout of actors and celebrities, and has received high praise from celebrity chefs Anthony Bourdain and David Chang. At Baekjeong (the Korean word for “butcher”), meat is king. But while Korean barbecue traditionally makes use of the second-best cuts of meat, marinating them for flavor, Philip emphasized that Baekjeong uses only the highest-quality meat. “We don’t even marinate it, ” he added. Between the quality of the meat and the reputation of executive chef Deuki Hong, a twenty-five year old prodigy who recently won the 2015 Young Guns Chef award, Baekjeong has become one of the hottest new restaurants in New York. The wait to be seated, Philip told me, is sometimes as long as an hour and a half. By all accounts, it is worth the wait. As customers munch on small starter dishes known as banchan, waiters prepare the meat - mainly beef and pork - on large metal grills set into each table. Another highlight at Baekjeong is dosirak, a traditional Korean children’s lunchbox filled with rice, kimchi, and a fried egg. In the seventies, Philip explained, Korean kids always shook up their metal lunch boxes before eating them, and at Baekjeong - which aims for a “1970s industrial Korea feel” - customers are encouraged to do the same. But Philip emphasized that guests who do not know much about Korean food should not be worried. The waiters, who all speak English and Korean, “make sure to cater to customers who don’t know what’s going on. ” For the most part, though, the Chinese tourists and Americans who make up most of Baekjeong’s clientele (“Koreans don’t like to wait in line, ”) do know what is going on. “No one just walks in off the street, ” Philip told me. “The kind of people who come here are in the know. ”

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Cloud Social

“You can’t really get much closer than that, ” Tom, our photographer said, when we were surprised by the enormous view of the Empire State building looming over us. We were on the roof of the Nyma hotel on one of the first warm days in the spring of 2015. Fun, bright orange outdoor seats, the same color as the cozy heat lamps, greeted us next to zebra striped tables topped with little grassy ornaments. Unlike many of the more luxurious rooftop bars, Cloud Social felt more like a good friend’s well-decorated garden patio, unintimidating and intimate. This is exactly how Frank and Maya, the couple who own the bar along with VU at the top of La Quinta, want guests to feel. Frank told us “We don’t want to be pretentious – you don’t need to pay at the door, and there is no dress code. You can come in your shorts! ”Rooftop bars are Frank’s passion. He started working with hotels when he opened a small bar on the second floor of the Hotel at Times Square. He explained, “Hotels like the way I operate. ” He recognizes that when he rents space from a hotel, he must respect the guests. For example, it is essential that his staff be considerate to those on the top floor and control the noise level. Frank was sure to mention, however, that most of his patrons do not come from the hotel, but rather from the surrounding neighborhood. “We attract many young professionals, partly because we keep our prices reasonable. ”Maya is responsible for the décor. “Certain colors are soothing to the eye, ” she said, when we mentioned how much we enjoyed the orange. She continued to explain that she wanted to create a zen feeling with her design. Both Maya and Frank are proud of the fact that the bar is open year-round, and that people take advantage of it. “Even when it’s cold, many people will come outside, take pictures, have a smoke, and then go back, ” they told us. The bartenders made us a couple of Cloud Social’s most popular cocktails: A paloma (Mexico’s best loved drink), made with raw sugar around the edges and “On the Roof, ” which immediately transported me to the Caribbean with its flavors of Malibu and peach schnapps. Both drinks furthered the feeling of being at a friend’s classy pool party, and were delivered by very attentive, friendly staff. Frank explained that he puts a lot of emphasis on service. He believes it has been one of the main reasons why he has been successful. “A drink is a drink: you won’t remember a bad drink, ” he said, “but you will always remember bad service. ”