“You can’t really get much closer than that,” Tom, our photographer said, when we were surprised by the enormous view of the Empire State building looming over us. We were on the roof of the Nyma hotel on one of the first warm days in the spring of 2015. Fun, bright orange outdoor seats, the same color as the cozy heat lamps, greeted us next to zebra striped tables topped with little grassy ornaments. Unlike many of the more luxurious rooftop bars, Cloud Social felt more like a good friend’s well-decorated garden patio, unintimidating and intimate. This is exactly how Frank and Maya, the couple who own the bar along with VU at the top of La Quinta, want guests to feel. Frank told us “We don’t want to be pretentious – you don’t need to pay at the door, and there is no dress code. You can come in your shorts!”
Rooftop bars are Frank’s passion. He started working with hotels when he opened a small bar on the second floor of the Hotel at Times Square. He explained, “Hotels like the way I operate.” He recognizes that when he rents space from a hotel, he must respect the guests. For example, it is essential that his staff be considerate to those on the top floor and control the noise level. Frank was sure to mention, however, that most of his patrons do not come from the hotel, but rather from the surrounding neighborhood. “We attract many young professionals, partly because we keep our prices reasonable.”
Maya is responsible for the décor. “Certain colors are soothing to the eye,” she said, when we mentioned how much we enjoyed the orange. She continued to explain that she wanted to create a zen feeling with her design. Both Maya and Frank are proud of the fact that the bar is open year-round, and that people take advantage of it. “Even when it’s cold, many people will come outside, take pictures, have a smoke, and then go back,” they told us.
The bartenders made us a couple of Cloud Social’s most popular cocktails: A paloma (Mexico’s best loved drink), made with raw sugar around the edges and “On the Roof,” which immediately transported me to the Caribbean with its flavors of Malibu and peach schnapps. Both drinks furthered the feeling of being at a friend’s classy pool party, and were delivered by very attentive, friendly staff. Frank explained that he puts a lot of emphasis on service. He believes it has been one of the main reasons why he has been successful. “A drink is a drink: you won’t remember a bad drink,” he said, “but you will always remember bad service.”
