Where the Hyatt Herald Square has taken inspiration from the publishing and fashion worlds, its bar, called “Up on 20,” seems to take its inspiration from the sky and cityscape. With clean metallics, greys, and glass, the rooftop bar mirrors its surroundings and emphasizes the sleek beauty of Manhattan.
I learned a lot from speaking with Gunnar Steden, the executive chef, and Jordan Cook, the food and beverage manager. Jordan explained that both the food and the décor tried to seem as natural and organic as possible. He spoke about the flowers and plants that would soon be brought up to the bar and about the food that was all locally sourced and made in house. Gunnar explained that most of his ingredients come from no farther than Long Island and Brooklyn, and even the hotel snacks and the morning coffee come from within a very small radius.
Gunnar has a significant amount of experience working as a chef for Hyatt, as he has spent time in the empire's German, Australian, and DC hotels. He proudly spoke about the balance in cuisine that he has created, thanks in part to his worldliness. Despite his emphasis on local ingredients, he also caters to more mainstream and international tastes. He used drinks as an example: Whereas he has beer brewed just across the East River on Long Island, he also carries Blue Moon and Shocktop, and he has brought in Kolsch from his native Germany to satisfy European taste buds.
Gunnar and Jordan both expressed pride in the menu, and were quick to say that if something does not work, or if available ingredients change, they will change the menu overnight. This is especially helpful in a hotel as new as the Hyatt Herald Square, which had opened only six months before our visit in the spring of 2015. The rooftop bar itself had only just had its soft-opening the day before we arrived.
As we wandered to a smaller terrace at the back of the roof with a view of the Freedom Tower, Gunnar explained to me that Up on 20 is not supposed to be a night club or a hot spot. Then he used one of our favorite phrases: “We want to be a neighborhood gem – we want to be small place where you can go and enjoy a beer." Jordan added, "Our emphasis is on customer experience, not the bottom line.”