NY Cake & Baking Distributors

As we peered behind the counter at Joe, we saw what looked like a machinist’s shop or a technological artist’s studio, and yet the rich aroma of coffee was unmistakable. Joe is a place for serious coffee, and they hope to make serious coffee-drinkers out of their customers. The front of the shop holds a regular coffee bar, with three stools, and a display with some useful coffee tools for at home brewing. The majority of the space, however, is filled by the coffee studio in back where customers can watch the machines whir and the experts work their magic. For those of us not as knowledgeable in the coffee arena, Joe offers regular classes on topics ranging from brewing technique to what they call “coffee theory. ” While they have several locations throughout Manhattan, Joe's on 21st street serves as the “pro shop” and headquarters.

Although small, this family-owned café is inviting. The sandwiches are interesting and tasty, as are the soups and salads…and then there is the cappuccino and sweets. Consistently busy, the staff is always smiling, the food is healthy and hearty, and the vibe is positive, even during rush hours.

This site, that now houses Starbucks, was the American novelist Edith Wharton's childhood home. 2012 was the 150th anniversary of her birth. Edith Wharton was one of the few New York writers whose feelings for the city were almost unambiguously negative. The author of classics such as The Age of Innocence and The House of Mirth far preferred Paris, where she spent much of her adult life. However, her early years were spent here in a brownstone her family built.

Naturopathica is a one-stop shop for healing and wellness. The modern, uncluttered storefront on 26th Street contains a vitality bar where customers can purchase tonics, elixirs, tinctures, teas, and cold-pressed juices – as well as simple coffee and specialty hot drinks including spiced hot chocolate, matcha lattes, and coconut kava lattes. Each blend serves a purpose, whether it is to aid with healthy, clear skin, balance natural immunity, or ease stress or joint pain. And there is a lot of room for customization: for instance, kombucha, coconut water, and any juice can be combined with a herbal tincture and a vitality shot. On the other side of the store, there are shelves of Naturopathica’s various skin care products and remedies. The back wall, the “Remedy Bar, ” has jars of loose tea for visitors who wish to continue their road to wellness at home. As Heather Neufeld, the spa director of the Chelsea location, pointed out, Naturopathica has a “360 degree approach to wellness. ”As we were walking through the space, Heather shared a bit of background on Barbara Close, the founder and CEO. After being trained in aromatherapy, Barbara decided to create skincare and herbal remedies to reduce inflammation in the body and skin. She got her start in the mid-1990s and has since gained a reputation in the wellness and lifestyle world, thanks in part to attention from celebrities, notably Martha Stewart. Her methods involve products that work with the body’s natural processes rather than against them. She opened her first Healing Arts Center in East Hampton and has had her products carried in over 450 renowned resort and day spas in North America. Heather spoke about the East Hampton center, mentioning that it “speaks to the heritage of the brand. ” Enter the Manhattan store, which opened in December 2015: the new, twenty-first century base for Naturopathica. The Vitality Bar is one of their new features, and Heather says that it has been a wonder for introducing people to the brand. “There’s a discovery point for everyone, no matter where you are on your wellness journey. ” Even those who just come in for a coffee and decide to try dandelion root tea instead have been aided by Naturopathica. After all, “Your gut has so much to do with your overall health. ” What many people do not realize upon their initial visit, myself included, is that Naturopathica is much larger than it appears. Walking through a door in the back, I discovered numerous treatment rooms. Each one was decorated with their signature blue, with some rooms containing "seperatory funnels" filled with colorful oils. In addition to the six rooms, there is a consultation area where therapists can have private conversations and share their thoughtful cards that give clients a step-by-step list of instructions. Around the corner, a calming meditation center was situated, with a peaceful projection of a night sky in the woods. The projected photography evolves, but the softly glowing candles and variety of mats and low seats remain constant. As Heather led me back to the front, she assured me, “We practice what we preach. ” Her enthusiasm for the culture that Barbara has created was apparent. “Everything is mindfully created. ”

This Swedish Lutheran church is celebrating its 150th anniversary in 2015. The church, organized by two missionaries, was named for Gustavus II Adolphus, who was King of Sweden from 1611-1632. Though the church opened in 1865, it was not until the early 1900s that English services began on a regular basis and electricity was installed in the building. The membership fluctuated over the years that followed, as the church introduced attractions such as the Sewing Club, Help Our Neighbors Eat Year-Round, and the Basement Coffeehouse Program for college students and young adults. In 1961, the church had the honor of hosting a memorial service for the Secretary General of the United Nations, Dag Hammarskjöld. In celebration of this milestone anniversary, Gustavus Adolphus is renovating its interior, and replacing the chandeliers and stained glass windows in preparation for a festival in the fall of 2015.

“We come together on the common ground of arts, letters, and women owning their own destinies, ” stated Executive Director Dawn Delikat. For well over a century, Pen and Brush has been dedicated to supporting women in the visual arts and literature. The organization was founded by two sisters and painters, Janet and Mimi Lewis, who were frustrated with being barred from art societies solely on the basis of their gender. Knowing of so many talented women suffering a similar fate, the siblings decided to create Pen and Brush to “stop asking for permission and forge their own way in the city. ”Though the group was nomadic for thirty years, it was able to purchase its first location in 1923. Decades later in the early 1960s, the ladies celebrated paying off their mortgage by dressing in their finest ballgowns and burning the contract in the fireplace. “Women persevering is as much of our understory as anything else. ” The organization carries the torch passed down by these remarkable women, whose members include First Lady Ellen Axson Wilson, First Lady Eleanor Roosevelt, and a number of Nobel laureates. Today, Pen and Brush’s goal remains the same, albeit adapted to twenty-first-century circumstances. As such, it makes space for both women and non-binary voices — better reflecting our evolving conceptions of the gender spectrum — and works to bring in the diversity that has been kept out of the canon “not for lack of talent, but for lack of access. ” To this end, Pen and Brush functions as an art gallery and a book publisher, where visual artists and writers from across the world can submit their work. The group evaluates submissions, seeking pieces “that need to be supported, ” either for expressing something that has not been said before or for demonstrating an incredibly high skill level. This has meant giving career-making opportunities to veteran artists looking to break the glass ceiling of their field, gifted students just out of an MFA program, and self-taught artists who received no formal introduction to the art world. Achieving true equality in the arts and letters may seem a daunting task, but Pen and Brush is tireless in its mission to give a platform to brilliant women and non-binary creators. “We can’t give up on them. We have to build into the future so that we can keep passing that torch, so maybe someday, it won’t be needed. ”

Living Fresh Men’s Spa was the first men-only spa in New York when it opened in the early 2000s. Here, men can relax and enjoy luxurious spa treatments in the privacy of this serene, dark wood and stone-paneled space. The store’s entrance is small, so most people are unaware of its existence. Once we walked inside, we were both enchanted and impressed by how extensive and comprehensive it is – a contemporary, warmly lit seating area leads back to a well-appointed bar, manicure and pedicure room, and a long hallway of private spa rooms dedicated separately to facial, body, and hair removal treatments and services. Living Fresh Men’s Spa also works with botox and filler treatments, laser hair removal, ReFirm skin tightening, and acne laser therapy. Each thoughtfully-appointed treatment room has its own sauna and shower. We found Living Fresh to be a luxurious setting for busy, stressed, or simply hygiene-obsessed men to take care of their bodies and release some of the tensions brought on by the daily cacophony of New York. From Tuesday through Saturday, after 6pm, men can enjoy 20% off single service massages.

We stumbled into BXL on a blisteringly hot day and were met by their refreshing air conditioning -- reason enough to stay. But even more, BXL is a splendid space, with warm wooden floors, banquette seating indoors and tables set up outside when the weather cooperates... and a very kind European owner. We spoke to Klaas about his restaurant and learned that having grown up in Belgium, and completing his training, he became the private chef for their ambassador. He was disarmingly charismatic and kind as he told us about BXL’s menu – he emphasized the "all you can eat" mussel pots that come with a cold Stella for $22. 00 and the array of different sauces to choose from: white wine shallot broth, white wine and cream, endive and cream, wheat beer, cream with bacon and onions, coconut milk with lemon grass and curry. Mussels are not the only food choice. There are other great Belgian dishes, plus simple burgers, pasta and salads. Without a doubt, stopping by BXL for a cold beer and some friendly conversation was exactly what our team needed.

While the digital age has allowed us to streamline many services, there are some art forms that must remain analog. One trip to Best Shoe and Bag Original Repair on W21st Street in Chelsea and you’ll be convinced that the time honored art of cobbling is one that can’t be replaced. It’s an art that has been passed down to owner Marcia Sailema from her father, who ran the shop for decades until he retired in 2015. Marcia said that in addition to helping her dad run the family business, she took classes at FIT to sharpen her skills in repairing luxury shoes and bags, which are the businesses specialty. “I learned so much industry vocabulary that I never knew before – like the way that the first part of a shoe design is called the last — and ‘the last comes first! ’” she laughed. She quickly acclimated to the delicate art of making much-loved, long-worn bags and shoes look like new by making delicate leather, paint and stitching matches to designers from Dior to Chanel and in fragile vintage pieces. The intricate work — which Marcia proudly showed us can make a nearly unusable bag or shoe look fresh off the shelf – has led to a loyal customer base. For Marcia, it’s a labor of love. “I really like working on the bags, ” she said, admiring a classic Louis Vuitton monogram bag that she’d recently completed repairs on. “Look at these zippers! ” 

Four generations of the McManus clan have operated this jovial Irish tavern, making it among the oldest family-run bars in the city. Its originator, Peter McManus, left his quaint Irish hometown and disembarked in Ellis Island with “basically five dollars and a potato in his pocket, ” as the story goes. He opened the first McManus as a longshoreman’s bar in 1911 on West 55th Street, which he then converted into a thriving general store during Prohibition while migrating his liquor business into a number of speakeasies. Once the restrictions ended in 1933, the shop was so successful that Peter kept it going and found a new spot on 19th Street in which to revive his bar. Peter’s son, James Sr., spent close to fifty years working in and later running the pub. It then passed into the hands of James Jr., who now stands beside his own son, Justin, serving beer and cracking jokes over a century later. Knowing that they will find pleasant conversation and an intriguing cast of characters at McManus, people often come alone to see what the night holds for them. The atmosphere at McManus is merry, but patrons still respect the history and charm that suffuse every corner of the space. Much of the bar is original, including the stunning Tiffany stained glass windows, the hand carved woodwork and crown molding, and the terrazzo floor that can no longer be made today. “We try to preserve it and are pretty protective of it. This bar was built to last, ” Justin said.

Since 1901, when Ginsberg and Levy, Inc. began, the Levy family has garnered a distinct reputation specializing in American antiques primarily from the eighteenth and early nineteenth centuries. Though the art world lost a great man in early 2016 when Bernard Levy passed away at the age of ninety-eight, his son and grandson, Dean and Frank, are successfully carrying on the family business that changed its name to Bernard and S. Dean Levy in 1973. Frank, who appeared quite enthusiastic to be continuing the gallery as its fourth generation owner, explained that while the gallery contains a few pieces of English furniture that once lived in American homes, everything else was made right here. This is rare in the antique business, where European works usually have the strongest showing. I was interested to learn that some of Frank's favorite pieces are the framed needlework that decorate the corners of the first floor. He told me that the surviving needlework was mainly done by girls between the ages of eight and fifteen. The nice thing about needlework, Frank pointed out, is that collectors often know who made it, since their names are worked into it, and after a while it is easy to start to recognize different schools and teachers of needlepoint. Frank spoke to me about growing up in the family business. "As a kid, you learn that these things are heavy, " he said with a smile as we walked by a seventeenth century wardrobe. From a young age, Frank found the history of each antique fascinating. "I've always liked American history, " he admitted. He then went on to reflect that as a boy, he and his brother would play football with an antique highboy in his parents' room, which provided "a perfect goal post. " When he was in his twenties, however, he began working for the family business and started to become more interested in the clues that told him when and where something came from. Most of the pieces are from the eastern seaboard - Frank told me that the taller ones usually come from the South, where inhabitants wanted heat to be able to rise, and the shorter furniture comes from the North, where lower ceilings helped keep the heat inside. As for where the impressive collection is found, "Things show up everywhere. " Frank found one piece at an estate three blocks away, whereas a chair from Rhode Island was discovered at an auction in California. In addition to my conversation with Frank, I also had the pleasure of speaking with Melanie, a gallery employee, who shared with me that despite being on a side street, the gallery gets a fair amount of walk-ins. Recently, a man stopped in who commented that he was "taken with the portrait of the sheriff" in the window. Most of the gallery's customers, however, are collectors and frequent visitors. Bernard and S. Dean Levy has helped to build not only private collections, but countless public ones, including those at the Metropolitan Museum of Art and the Museum of Fine Art in Boston. The company is also proud to have helped to furnish a few historical house museums or help them to recover original furniture that was lost over the years. Touring the gallery with Frank, which is vaguely arranged chronologically, we began on the top floor. It is here that I discovered that many of the newest pieces from the nineteenth century are from New York, and made by three primary cabinetmakers - Duncan Phyfe, Michael Allison, and Charles-Honore Lannuier. Frank showed me how he "looks for little clues to find out where something is from and when, " showing me a drum on the leg of a table made by Duncan Phyfe that indicated that it came from a specific phase of his career. He then pointed out an elaborately decorated knife box. When Tom, the Manhattan Sideways photographer, commented that it looked like it could have come from the Art Deco period, Frank agreed, saying, "styles come back. "The fourth floor has furniture from the same period and a bit earlier, but with an emphasis on the country. Much of the furniture came from Connecticut and New Hampshire and was made from birch and maple trees. Frank indicated a dower chest that had a hidden signature from its maker, John Saltzer, etched into a painted urn on the side. We also saw an old lead-lined wine cooler with a stopper at the bottom which let out water. On the third floor, there were even earlier pieces, including one with a completely fictitious historic plaque claiming that it had once belonged to Martha Washington. Laughing, Frank said that if everything attributed to Martha Washington actually belonged to her, she would have needed far more houses to store her collection. The second floor had an impressive array of grandfather clocks as well as a desk with an extraordinary removable hidden compartment that allowed the owner to keep important documents in a safe space that could be removed from the desk in case of fire. When we returned to the first floor, we had traipsed through one hundred years of history, told in the language of furniture. It reminded me that Bernard and S. Dean Levy can boast a more-than-hundred year history of its own. "I'm proud we've been around this long, " Frank concluded.

Nic Faitos was not always in the flower business – in fact, he started out working on Wall Street. But the financial world just was not right for him. “I fell out of love with what I was doing, ” Nic told me. “I was having my midlife crisis a bit early – I went from being a broker to being a florist! ” Standing in Starbright, it is not hard to see why Nic was drawn to this sector. The space is filled with bright light, and the scent from all the flowers is enough to make anyone fall in love with their job again. Nic started Starbright in 1993, and for the first twenty years, Starbright operated out of a second-floor industrial space on 28th Street, focusing on corporate clients and large contracts. They provided flowers for clients like Ernst & Young and Columbia University, along with several other large corporations and a number of major hotels. In 2015, Starbright moved to its current 26th Street home. Although it was not far geographically, Nic explained “this was a big move for us. ” The new space is twice as large as the old, and, being on ground level, offers an opportunity for Starbright to draw customers from the street in addition to their existing corporate clientele. Nic has been embracing that opportunity by having a floral “happy hour” every Thursday throughout the summer when everything in the store is half price. “There are all these pubs and bars on the block, ” Nic exclaimed, “Everybody’s having happy hour, why can’t we? ”Starbright is by far and away the largest florist that I have come across on a Manhattan side street thus far, and so I asked Nic to tell me a bit more about how his business operates on this scale. I learned that they receive shipments of flowers three times a week, from places as far away as New Zealand, South America, Singapore, Holland, Israel, and Italy. In a given week, Starbright handles twenty-five to thirty thousand stems. I could not imagine what so many flowers would look like, and so Nic said, “I’ll show you! ” and led me to the walk-in refrigerator that keeps their blooms fresh during the hot New York summers. The fridge was fully stocked with flowers in boxes and buckets, each a different color, and all waiting to be arranged by the designers who work at large tables in the main area of the shop. I was content to stay for some time and watch them – each employee was a true artist, combining the flowers as a painter might mix different colors on a canvas. Starbright’s size allows them to bring in many flowers that are not often found at other florists in the city. Nic showed me a few of the more rare blooms, including the deep purple vanda orchid and the trumpet-shaped calla lily. “We donate a lot of flowers too, ” he told me. Starbright often sends its arrangements to charitable organizations like Gilda’s Club and the Ronald McDonald House, believing that sharing beauty is an important way of helping others.

“My grandfather came here in the early 1950s, ” shared David Ettinger, owner of Truemart Fabrics. A Holocaust survivor, Irving Ledereich first found work in a velvet company, but when the businesses decided to move out of New York, he remained here with his family. Soon after, Irving came across an advertisement about a fabric store for sale and decided to purchase it. According to David, “His lawyer gave him a new name to call it, and it’s the name we still have here today: Truemart. ” Irving was in his mid-fifties when he took over the shop. He ran it alongside his wife, Anna, until her death in 2004. That is when David and his mom, Freida, entered the picture, until Irving passed away in 2010. Initially, Truemart was in a perfect location, in the heart of the Garment District and steps away from the Fashion Institute of Technology (FIT). These days, not many people sew anymore, so the business has changed to keep up with the times. But they continue to have customers coming in to purchase materials for Broadway, movies, back-drops, and commercials. And, of course, the FIT students are still learning to sew, frequenting the shop that is filled with rolls of cotton, wool, satin, and linen fabrics. “People come in for small projects, but once they step inside, their imaginations keep growing. ”

Peter Glassman was the kind of child who would move books back into their rightful places while browsing bookstores. Hooked on reading before the second grade, by age twelve he had “read his parents’ home dry. ” Pegged as a bookworm by his friends and family, for his Bar Mitzvah he received over a dozen bookstore gift certificates. Aged fourteen, he applied for a position at a local bookshop but was turned away for being too young. A year later, he was finally able to land a job at a different bookstore, quickly becoming the buyer for its science fiction section. After spending just a year at Brown University, Peter moved to New York and began taking acting lessons. One day, his acting coach said, “If you're going to be an actor, it should be the only thing in life that makes you happy. If anything else in life brings you more joy, then you should do that. ” It was at this moment that Peter realized, “Books are my greatest joy. ”Soon after this epiphany, Peter began collecting antiquarian books, acquiring enough stock to sell. Originally, he thought he would rent space in a basement and have a mail-order business, but then he discovered a humble 200-square-foot location at 444 Hudson Street. With the help of a few friends, Peter cleaned it up, built some book-cases, and went to a wholesale book company to fill the last four shelves with a selection of his favorite titles, including The Cricket in Times Square, A Wrinkle in Time, The Phantom Tollbooth, The Snowy Day, and Where the Wild Things Are. The fervent reader was only twenty years old when he opened Books of Wonder. In 1982, Books of Wonder opened a second store nearby, tripling in size. Stocked with mostly new books, he also offered a selection of old and rare titles. In 1986, he relocated to an even larger space on 18th Street and Seventh Avenue after he learned that Barney's was opening a “fancy” store nearby. He believed that this would attract more families to the neighborhood. He was correct. Peter soon decided that it was not necessary to pay avenue prices. Instead, he could open on a side street. In 1996, Books of Wonder settled on 18th Street, where he hosted readings by J. K. Rowling, Maurice Sendak, and every other larger-than-life name in children's literature. In 2017, Peter enriched the Upper West Side with his second location on West 84th Street. Of the many attractions at Books of Wonder, Peter is most known for his selection of The Wizard of Oz. He was mesmerized as a preteen when he first devoured L. Frank Baum’s series, and it was a copy of The Magic of Oz spotted at the Strand bookstore — with its beautiful colored plates — that inspired him to restore the series to its former glory. Together with Harper Collins, he printed all fifteen Oz books with their original illustrations under Books of Wonder Classics, something never done before. For some forty years, Books of Wonder has been a space where many children have become avid readers, and Peter is always touched when parents remind him that his store also turned them into devoted readers a generation before.

Twelve years ago, Peggy Clarke, one of the owners at La Mano Pottery, was working down south and decided to leave her job and move back to New York. Once settled, she picked up pottery as a hobby. Having become friendly with her partners to be, Julie Hadley and Diane Waller, while taking classes at La Mano (then on 18th Street), they made the decision to purchase the business together. Shortly after, they moved the pottery center to its current beautiful, airy location. The three have each brought their passion and individual skills to La Mano, allowing them to attract people from all over the city to their studio. Artists rent space to work, and at all hours you can see them peacefully in the corner "throwing clay" with their headphones on. Beginners take classes in pottery and jewelry making, and are given an equal amount of respect. The gorgeous work of resident artists is sold up front, and in back, people sit, either alone or clustered together, working the clay. La Mano Pottery feels like a peaceful haven, but most importantly, it feels like a community. Peggy stresses the importance of this, and her desire to create a perfect environment for artists - both professional and amateur - to work together and hang out. She told us how many people have become friends with one another through La Mano. "Creating a community has become a part of our craft, " she said with a smile. When La Mano Pottery moved into the building on 26th Street, it was an abandoned electrical company, impossibly dingy. It is now the largest independent pottery studio in the city, with six kilns and a burgeoning following. They have turned the space into an elegant, tranquil place where curious novices learn and play alongside expert crafts people.

“When Brian took over, he knew nothing about the business. In two weeks, I decided to let him play ball on his own, ” said his proud father-in-law, Rob Pinzon, former owner of Abracadabra. “He came out swinging. ” Paul Blum opened Abracadabra in the Village before moving to 21st Street about ten years later. Rob's brother was the manager, so whenever he was riding past on his bike, he would stop in to say hello. He became fascinated by the “weird and spooky” world of magic and costumes. In 2007 he decided to purchase the shop. “I saw the potential. ” After “cleaning it up a bit, ” adding a kid's section, and hiring a professional magician to entice customers, Rob quickly turned it into a destination spot for tourists. In recent years, the store has expanded its costume section to include custom designs and rentals. Today, with Brian Clark and his wife, Nina, running the show, not only is Abracadabra for the fun at heart, it is also a serious place for professionals to find tools for their craft. Visitors can sift through high-end stage makeup, an extensive collection of mustaches, wigs, boas, hats, and masks, all while being entertained by the store’s array of fantastical animatronics. Tricky Henry, resident magician entertains anyone who stops by his counter. He is the real deal with an assortment of tricks to please every age group. Surrounded by boxes of magic tricks for purchase, Henry is delighted to open one up and teach amateurs how to use its contents. Friendly and magnetic, as well as technically skilled, Tricky Henry got his start years ago on the streets of Harlem. He made us question the laws of reality - like any good magician - but then he was kind enough to explain it.