This tiny shop tucked away in Kips Bay has been the go-to spot for any and all of one’s footwear-related troubles since it opened in 2014. Manuel Muicela, the owner, came to New York from Nicaragua in 1987 and quickly joined the trade of shoe repair, enduring grueling six-day workweeks. After gaining thirty years of experience in the field, he was finally able to open his own business. “I learned how to repair shoes, and now I work for me, ” he remarked proudly. In this residential area, most of his regulars live in the neighborhood. On the loyalty of his customers, Manuel noted, “If you do a good job, people come back. ” A few things about Manuel’s shop set him apart from the rest. One of the first things that grabs the eye upon entering is the set of old-fashioned shoeshine chairs, where one can get a shoeshine for $5, cash only. He also has a unique machine in the back of the shop that stitches both the inside and the outside of the shoe. With a chuckle, Manuel warned our team, “You can stitch your finger if you’re not careful. ” This machine is so rare that many other shoe repair shop owners throughout the city come to Manuel to use it.
