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Opening Hours
Today: 4pm–4am
Wed:
4pm–4am
Thurs:
4pm–4am
Fri:
2pm–4am
Sat:
2pm–4am
Sun:
2pm–4am
Mon:
4pm–4am
Location
401 West 48th Street
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Gaf West 1 Bars Hells Kitchen Midtown West

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Lost Gem
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FLEX

FLEX is a new Hell’s Kitchen LGBTQ+ hotspot created in the former home of Posh — one of the original neighborhood gay bars back in the ’90s. Founders James Healy and Jason Wade Mann’s journey to open FLEX hasn’t been without its challenges. The process began with six months of paperwork to obtain a liquor license from the State Liquor Authority. Though they received approval from Manhattan Community Board 4’s Business Licenses and Permits Committee, lingering complaints about the previous establishment set the bar very high for proving FLEX would not fall into the same pattern. However, this meticulous attention to detail set the tone for what was to come. The bar’s design was a collaboration with two architects from Pratt Institute, who worked closely with students to ensure every aspect was carefully considered. James and Jason had the opportunity to shape FLEX exactly as they envisioned, with a focus on creating a visually stunning atmosphere. Local artist Jo Mar crafted the hand-sculpted mural that takes center stage. It is based on a photo shoot he did in the space with local friends who were more than happy to help bring his vision to life. The entire process took seven months to complete, with each of the four panels weighing approximately 250 lbs as the molds were being made. The attention to detail doesn’t stop at the artwork. The bar boasts original 120-year-old “Tiffany blue” glass windows salvaged from a Brooklyn warehouse, adding a touch of history to the contemporary design. The bar beams themselves come from a century-old Brooklyn townhouse, and the woodwork throughout the space is meticulously handcrafted. The dedication to preserving the legacy of the location is evident in the decision to keep FLEX as a safe space for the LGBTQ+ community. As James said: “It was a gay space for almost 30 years and that was one of the main reasons Jason and I decided to take over the space. We wanted to keep it as a safe space for the gay community, but very much welcome for all. Our theme is come alone and meet friends, come with friends and make more friends. ”But FLEX is not just about creating a visually appealing space; it also aims to be a hub for community events. With large screens and projectors installed, the bar can host gatherings, presentations and even screen major sporting events. This versatility ensures that FLEX will be a vibrant and dynamic addition to the neighborhood. Beyond the interior, the owners have also made significant efforts to enhance the building’s infrastructure and exterior. Extensive plumbing work was completed and the façade has been meticulously restored, with broken tiles fixed and a fresh coat of paint applied. A new awning, adorned with colorful PRIDE flags, further adds to the bar’s vibrant presence on the block. FLEX aims to be a highlight of the neighborhood, both inside and out. This story was adapted from the W42ST article, "Reviving PRIDE: New Bar FLEX Honors Posh’s Legacy with a Modern LGBTQ+ Twist. "

Lost Gem
Beer Culture 1 Bars Beer Bars undefined

Beer Culture

Beer Culture opened in the summer of 2013, offering beer, cider, whiskey, and bottled sodas. Customers can come in to pick up a bottle – or growler - of beer to take home, or grab a seat at the bar to chat with the friendly staff while noshing on some charcuterie. The record player behind the bar is usually going and if the owner, Matt Gebhard, and bar manager, Peter Malfatti, are around, they are bound to strike up a conversation and offer to guide patrons through their extensive beer selection. The beers are organized by region. The first door of their huge, glass-front fridge is full of beers from New York State, while the second is full of east coast beers, and the third and fourth is full of central and west coast beers. A bit further back into the room is their international fridge, proudly boasting selections from the UK, France, and three shelves worth of Belgian beers. For patrons who just want a nice, cold, familiar beer, grandpa's fridge is the place to go. Customers often mistake the old Kelvinator across from the bar as a prop and are always surprised when they open it up and realize that it works and that they recognize all of the brands inside of it. Matt included grandpa's fridge because he thinks that there is a place for all beers (except lite ones, which are not sold on the Beer Culture premises) and that some brands hold emotional value for customers. True to its name, the beers in the old Kelvinator are those that Matt had seen in his own grandfather's fridge growing up. Matt's first true exposure to beer and its culture was during a year he spent studying abroad in Belgium. When he came back home to upstate NY, Matt was nineteen and decided to pursue his newfound passion by working in a local Belgian brewery. He remained here for a few years until he met Peter, his future bar manager, who was living in Rochester, NY. Before opening their own place, Matt came to Manhattan and worked in a Belgian bar in Midtown. Although he enjoyed it, Matt told us that he wanted to do things his own way and fulfill his vision of what a bar should be. The bar that these two terrific guys opened is one that is dedicated to the simple, comfortable and unpretentious beverage that they adore. Nestled between Eighth and Ninth Avenue in a residential part of 45th Street, Beer Culture, is a hybrid bar and bottle shop offering its customers over 500 different types of beer. Although at the time of this write-up, Beer Culture had been around for less than a year, both Matt and Peter already feel like part of the block. As Matt stated, "We pride ourselves in being an establishment of beer nerds, not beer snobs. "

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