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Maison 10

Maison 10, an exciting and innovative gallery and boutique project from the minds of co-founders Tom Blackie, Henri Myers, and Carsten Klein, opened in June 2016. For the trio of founders, ten is the magic number, as the space operates in ten-week cycles, each centered on ten featured works by a particular artist, alongside ten different product categories, each with ten carefully selected items. Customers can also choose one of ten different charities to which ten percent of the proceeds of their purchase will be donated. Maison 10 combines the founders’ shared love of art, culture, and philanthropy. Despite its bare bones appearance, the storefront is bound to catch the pedestrian eye, or perhaps first their nose with sage burning out front. When Manhattan Sideways stopped by, the wall on the side of the building featured a striped mural, which we learned is repainted every ten weeks by the newest featured artist. The shop is minimally decorated with white display tables showcasing a colorful array of products. It is clear that the room is meant to be rearranged every ten weeks, and that the items on display speak for themselves. The window display rotates even more frequently, changing daily at four pm. “It’s all about engaging with customers. We like to keep it fresh, and the opposite of formulaic, ” Tom remarked with a laugh. The only constant presence in the store is the large statue of a gorilla sitting in the back corner, overseeing the boutique. The founders’ wide range of backgrounds and experiences give Maison 10 the worldly quality it effortlessly seems to possess. Henri, who is originally from New York but has spent quality time in Los Angeles, has spent most of his professional career working in fashion marketing and branding development, attending trade shows, and cultivating a keen sense of taste. Tom, who hails from Scotland, cut his teeth working in the London non-profit sector, learning the intricacies of how charitable institutions operate. Carsten, who is of German origin, is the visual thinker of the group, working mostly in typography, packaging, interior and web design. The three have each made New York their home and describe their shop as “a mixture of all our worlds put together. ” By combining their skills of curation, altruism, and design, these men have created a space dedicated to ethical consumerism. So, why ten? In addition to being a good number for design and numerology, ten has a nostalgic connection for the team. “When all three of us were teens, growing up in our different cities, we were music freaks, and we would run to the record stores every week to keep track of the top ten charts, ” Henri recalled. Similarly, the diverse selection of gifts, fine art, and lifestyle items ranging from candles and books to handmade jewelry appears to be the best of the best. “With only ten categories and ten products, we’ve already pre-selected the best items, and they all have a story, ” Henri noted as he moved between a fruit bowl made from copper and walnuts to a bag made from authentic Japanese satin. “It mostly comes down to personal taste. These are the things we love and feel should be on everyone’s radar. It’s about introducing the customer to an experience one on one. We want to bring back shopping. ” Henri mentioned how important it is that Maison 10 offers products at a wide range of prices, so as not to alienate any potential customers, “We wanted to make it so that you could come in and find a $15 book, a $600 bag, or even a $7, 000 piece of art. ”Nine out of the ten charitable organizations to which the men donate remain fixed throughout the year. The tenth changes with the cycle and is chosen by the designer. The fixed charities are mostly found through personal connections thanks to Tom’s work experience in the non-profit world, and thus are largely New York- and London-based. The impressive list contains local favorites like Housing Works, which is dedicated to fighting the dual crises of homelessness and AIDS, and SAGE, which supports LGBT elderly nationwide. There are also world humanitarian causes including Orange Babies, an Amsterdam-based organization that advocates for HIV positive pregnant women throughout Africa. The Manhattan Sideways team visited right around the first anniversary of Maison 10's opening, and Tom was pleased to report that the business was doing well after its first year. “It keeps getting busier and busier; people love the concept and we’ve definitely gained some super fans who come in every two or three days. " The founders told us that many people who live in the vicinity come in on a regular basis to introduce the shop to their friends. The men are thrilled that they are on their way to becoming a "strong community" - "We believe in our project and we believe that it’s good for the street too. ” They have already collaborated with their neighbors, such as Yeohlee Teng, whose work was featured during a cycle. The team is also working directly with designers on future products, including an original fragrance by Henri himself. Events are a regular part of Maison 10's cyclical process, with launch and closing parties every ten weeks that boast several hundred guests over the course of the night. Additionally, the shop hosts “Friday Night Live” which features five of the designers and five display islands organized by category. These provide an opportunity for customers to interact with the artist or designer, adding a personal touch to the consumer experience. At each of these events, Tom, Henri, and Carsten can be seen in their signature black jumpsuits.

More places on 30th Street

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Blank Slate Coffee + Kitchen NoMad

“We wanted to be that diamond in the rough, ” explained Ashley, the co-owner of Blank Slate. When Ashley and Zach, spouses and co-owners, were searching for a location for their restaurant, they wanted to find a neighborhood with a large crowd but not a lot of quality spots to eat. Blank Slate is successfully that hidden gem located in NoMad, one of Manhattan’s up and coming neighborhoods. Blank Slate attracts a crowd full of young, creative professionals who are quickly changing the area. Ashley and Zach established Blank Slate, which opened in November of 2015, in an effort to create the first coffee-shop-restaurant hybrid in New York City. Ashley explains that they were tired of going to places that provided quality coffee but low quality food. She wanted a place that offered superb grab-n-go coffee as well as more formal dining where friends could meet for a long meal. Ashley and Zach’s vision has been realized. Blank Slate serves killer coffee as well as an impressive assortment of salads, sandwiches and even gourmet desserts. Their coffee is proudly served from farm to cup in close to 20 days. They have a sign at the cash register indicating the green date and roast date of the coffee being served that day. My intern, Emily, hesitantly tried their brussels sprout Caesar salad and only had positive things to say about it, even though she usually does not enjoy Brussels sprouts. Blank Slate also has a small but wonderfully curated market located inside the restaurant, which offers primarily locally sourced products such as cookie dough, yoghurts, pickles and a host of beverages. In addition to serving excellent coffee and food, Blank Slate has a fun, creative atmosphere. Ashley and Zach chose Blank Slate’s name because they wanted to convey the idea that people can make or create everything here. While customers wait in line for coffee, for example, there are etch-a-sketches on which to play. They even have Instagram competitions that reward one talented etch-a-sketcher with a free meal. Ashley hopes that Blank Slate can be a space for people to create. She explained that the etch-a-sketch sends a message: the “possibility of everything. "

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The Mason Jar

In the race among Manhattan restaurants to attract customers, simplicity is sometimes lost. But not so in the Mason Jar, a restaurant and bar that keeps it old school with good vibes and great tastes. The southern, barbecue-heavy menu and extensive list of craft beers and bourbons speak for themselves, complete with suggested pairings. Each month, a new craft beer is featured in an effort to support small breweries. If these beers attract a following, they are added to the full-time roster. While visiting with some Sideways members, I had a lively conversation with chef about the different styles of barbecue - our North Carolinian team member swears by vinegar sauce and appreciated Mason Jar’s variety. The food is fresh and not overdone, but at the same time the Chef  “puts love into it. ” The high quality meat is treated seriously - specialty ribs are coated with a dry rub, smoked using apple and hickory wood, braised, and mopped with a tomato-based Kansas City-style sauce. Then grilled. The brisket and boneless pork butts are given no less attention. Replete with wood, American Flags, and comfortable seating, Mason Jar also achieves a homey feel to match its Southern style. Many of the University of South Carolina alumni  in Manhattan choose this spot as the venue to catch the Cocks football games, and Villanova basketball fans flock here for their games, as well. With the hearty food, good beers, and down-home feel, it is easy to understand why. To put it plainly and simply, Mason Jar was a good find.