A's Coffee

Just off of Ninth Avenue is a small cookie shop called Schmackary's, and wow, what a crowd it continues to attract at almost any hour or day of the week. Stepping inside feels like being transported into a Norman Rockwell painting – familiarly and authentically American. The shop is neatly decorated with baby blue pinstripes and a wall of colored glass that separates the kitchen from the eating area. The vibe is calm, warm, and welcoming, just as owner Zachary Schmall intended it to be when he opened his first brick-and-mortar in 2012.Zach came to the city as an aspiring Broadway actor but began his career in marketing. In order to de-stress, Zach would come home to his apartment and bake cookies, often experimenting with different flavor combinations. His friends would try his creations and after a while, they began encouraging him to sell them. Zach took a risk, and eventually, what he had seen as a modest pipe dream became his livelihood.Hailing from the Midwest, when it came time to start his own business, Zach made sure that customers were his top priority. While I was chatting with him, he told me that his approach was first and foremost based on providing the customer with warm and personable service. On a daily basis, he makes certain that his staff is not "anonymous and apathetic, but rather people who others strolling in might want to have as friends." Since his success stems from word of mouth and social media, Zach has shown that prioritizing the customer pays off.Zach credits part of Schmackary's reputation as a "hidden gem in the heart of Broadway" to the store's location a couple of steps away from the main drag. He loves his 45th Street address, especially because of his strong connection to the theater community, and wants to keep that same side street feeling as he makes plans to expand. He further explained, "Being slightly removed from the avenue bustle gives Schmackary's a more intimate vibe, whereas a main street location would feel more exposed and less familial."Schmackary's, called "the unofficial cookie of Broadway," offers a rotating menu of 45 different flavors of cookies. On one visit, I bit into the moist, but crunchy around the edges, Caramel Apple Crisp and was hooked. A coffee-crazy friend of mine, who had tagged along with me that day, said their coffee was top-notch – yet another reason to come back to visit Schmackary's. On a subsequent visit with members of the Manhattan Sideways team, they sampled several other amazing cookies, including The Monster filled with peanut butter, M&Ms, and raisins.And on yet another day when we were stopping by to take photos, it happened to be when Broadway Bakes was taking place - the annual fundraiser that Schmackary's holds for Broadway Cares, the nation's top AIDS fundraising and grant-making organization. During this week, some of the theater district's biggest stars volunteer their time to stand behind the counter and serve customers. When we showed up, the line was down the block. Little did we know that everyone was waiting to have their picture taken with Audra McDonald in exchange for a donation. A serendipitous moment as Zach brought us to the front of the line to meet her. Needless to say, everyone was quite pleased that I had taken them to this sweet oasis.

Stepping into Ramini, we were immediately drawn in by the quirky decor with partially exposed brick, a wooden bench, vintage spoons hanging in a display and cleverly painted walls. The Cafe offers teas, coffee concoctions, and hot chocolate, as well as a colorful assortment of macarons, which were the perfect decadent treats to nibble on with a hot mocha. Also in Ramini's homemade collection of pastries were cheese and olive bourekas, brownies, cookies and mini croissants. For those keeping to a healthier diet, there is a juice bar with fresh cleansing juices constantly being made to order. We chose to linger at one of the two tables as it enabled us to appreciate the constant flow of dedicated customers as the late morning became early afternoon; always a sign of good service, good coffee and good food.

Sporting a logo now made instantly recognizable by the HBO hit show "Girls," Cafe Grumpy turned out to be quite the chipper coffee shop. I walked in and was blasted with the rich, earthy aroma of grounds, and was soon chatting with a group of charming baristas while yuppiedom buzzed animatedly around us. This particular location of the cafe opened in August of 2013, bringing the total number of Grumpies to five, with two in Manhattan. Manager Kat described how when she heard of the move to Midtown she was hesitant, but she has found everyone to be "really nice." And it is easy to see why customers would be, with the servers exuding cheer, the coffee so full of flavor, and the pastries fresh-baked in the Lower East Side by "an adorable group of girls who keep weird hours." At least they get to drink Grumpy's coffee while they're at it.

Jonathan Boyarsky, fourth generation owner, has found himself a terrific niche on 39th by being one of the only menswear shops to remain on the ground floor. Over the years, he watched as companies moved upstairs into offices in the garment district, or even overseas, but he chose to remain where people could easily spot him. Although he feels that he has remained "under the radar," at times, when people come in they are "ecstatic" with what he has to offer. His family began their men's clothing business on the Lower East side back in 1919. Over the years, members of the family spread out and opened related businesses offering either custom made shirts, suits or fabrics. At No. 257, Jonathan has combined it all. He describes it as "double dipping." They used to sell only the fabric and then send people elsewhere to have their clothing made. Today, within the three floors of space at Fabric Czar, customers can select from some of the finest cloths, and then meet first class tailor, Steven Tabak, of Beckenstein Bespoke, where their clothing is designed...and, everything is constructed on the premises. "We are one stop shopping, whatever a customer needs, we can make it for them." And for Jonathan, it is only about quality craftsmanship.

There are intriguing spaces sprinkled throughout the city that invite corporations to utilize their facilities, but stepping inside Offsite is a unique experience designed specifically for the business meeting clientele. The brainchild of Patrick Everett and Shawn Kessler, they have created a stunning turnkey facility where all day conferences can be held. Companies are invited to bring their employees together for a productive 9am-5pm meeting in the three levels of fully equipped space, which can then be flipped effortlessly into an appropriate venue for an evening event. The rooms are configured so that some forty people are able to sit around one gigantic table or be rearranged into smaller units. Attendees never have to feel confined to one space, as they can move around freely on each floor, dividing up into smaller breakout sessions, when necessary. The rooms are versatile and technology oriented, fully outfitted with AV equipment - as Patrick referred to it, "plug and play." Endless pens and pads, drinks and snacks, including large jars of enticing candy, are provided throughout the day. The partners have paid attention to every detail, taking into consideration exactly what they believe their clients will require, including a small executive office that allows for a private phone conversation and a myriad of white walls that are actually whiteboards. Offsite works with some of the terrific catering facilities in the area to provide top lunches and dinners for groups, and everything is served on their attractive dishes. While being given a tour, Patrick told me that he had been an event planner. When he discovered that there was something important missing in the corporate world, he found his niche. As he began to imagine the possibilities, he worked diligently on his concept with Shawn. Basically all one has to do is book the space, and the rock star team at Offsite will handle the rest.

Stepping into Ramini, we were immediately drawn in by the quirky decor with partially exposed brick, a wooden bench, vintage spoons hanging in a display and cleverly painted walls. The Cafe offers teas, coffee concoctions, and hot chocolate, as well as a colorful assortment of macarons, which were the perfect decadent treats to nibble on with a hot mocha. Also in Ramini's homemade collection of pastries were cheese and olive bourekas, brownies, cookies and mini croissants. For those keeping to a healthier diet, there is a juice bar with fresh cleansing juices constantly being made to order. We chose to linger at one of the two tables as it enabled us to appreciate the constant flow of dedicated customers as the late morning became early afternoon; always a sign of good service, good coffee and good food.

At first glance, Old Country Coffee, managed by Lower East Side native Jesus Guerrios, seems out of sync with the bustling Hudson Yards and massive construction project that surround it. But that, it turns out, is precisely Jesus’ objective. “Our goal,” he says, “is to provide an oasis in this industrial, commercial area.” This small, inviting coffee shop with floors and ceiling made from Pennsylvanian oak combines modern and antique in its decor. And indeed, once the door closes, it is almost as if New York did not continue to exist outside.Jesus was approached by owner Dennis Donato in August 2015, who asked him to build a coffee shop and gave him free rein to design and manage it as he saw fit. Gregory Allan Cramer, I learned, was the genius behind the cafe's design.  An important choice that stands out is that the coffee shop serves locally roasted, custom blend coffee - sixty percent of which is from Asian Pacific beans and forty percent from South American beans - together with pastries from La Marjolaine Bakery in Queens. The resulting coffee is smooth and flavorful without being too bitter.Yet this is just the tip of the iceberg of what Jesus, the former manager of the popular Cocoa Bar (with a striking resemblance to Dominican singer and icon, Juan Luis Guerra), has in the works. Sometime in late 2016 the coffee shop will become a beer and wine bar at night. Once the scaffolding outside gets removed, Jesus plans to install tables and chairs to seat more customers. To top it all off, he may open two more locations next year. So, as the Hudson Yards project is driven to completion and pedestrian traffic increases, Old Country Coffee may serve as an oasis not just in that area, but in many others throughout the city.