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Opening Hours
Today: 6am–6pm
Wed:
6am–6pm
Thurs:
6am–6pm
Fri:
6am–6pm
Sat:
7am–2pm
Sun:
Closed
Mon:
6am–6pm
Location
353 West 39th Street
Location
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A's Coffee 1 Cafes Coffee Shops Garment District Hells Kitchen Hudson Yards Midtown Midtown West Times Square
A's Coffee 2 Cafes Coffee Shops Garment District Hells Kitchen Hudson Yards Midtown Midtown West Times Square
A's Coffee 3 Cafes Coffee Shops Garment District Hells Kitchen Hudson Yards Midtown Midtown West Times Square
A's Coffee 4 Cafes Coffee Shops Garment District Hells Kitchen Hudson Yards Midtown Midtown West Times Square
A's Coffee 5 Cafes Coffee Shops Garment District Hells Kitchen Hudson Yards Midtown Midtown West Times Square

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Schmackary's 1 Bakeries Chocolate Candy Sweets Coffee Shops Dessert Cookies Times Square Hells Kitchen

Schmackary's

Just off of Ninth Avenue is a small cookie shop called Schmackary's, and wow, what a crowd it continues to attract at almost any hour or day of the week. Stepping inside feels like being transported into a Norman Rockwell painting – familiarly and authentically American. The shop is neatly decorated with baby blue pinstripes and a wall of colored glass that separates the kitchen from the eating area. The vibe is calm, warm, and welcoming, just as owner Zachary Schmall intended it to be when he opened his first brick-and-mortar in 2012.Zach came to the city as an aspiring Broadway actor but began his career in marketing. In order to de-stress, Zach would come home to his apartment and bake cookies, often experimenting with different flavor combinations. His friends would try his creations and after a while, they began encouraging him to sell them. Zach took a risk, and eventually, what he had seen as a modest pipe dream became his livelihood.Hailing from the Midwest, when it came time to start his own business, Zach made sure that customers were his top priority. While I was chatting with him, he told me that his approach was first and foremost based on providing the customer with warm and personable service. On a daily basis, he makes certain that his staff is not "anonymous and apathetic, but rather people who others strolling in might want to have as friends." Since his success stems from word of mouth and social media, Zach has shown that prioritizing the customer pays off.Zach credits part of Schmackary's reputation as a "hidden gem in the heart of Broadway" to the store's location a couple of steps away from the main drag. He loves his 45th Street address, especially because of his strong connection to the theater community, and wants to keep that same side street feeling as he makes plans to expand. He further explained, "Being slightly removed from the avenue bustle gives Schmackary's a more intimate vibe, whereas a main street location would feel more exposed and less familial."Schmackary's, called "the unofficial cookie of Broadway," offers a rotating menu of 45 different flavors of cookies. On one visit, I bit into the moist, but crunchy around the edges, Caramel Apple Crisp and was hooked. A coffee-crazy friend of mine, who had tagged along with me that day, said their coffee was top-notch – yet another reason to come back to visit Schmackary's. On a subsequent visit with members of the Manhattan Sideways team, they sampled several other amazing cookies, including The Monster filled with peanut butter, M&Ms, and raisins.And on yet another day when we were stopping by to take photos, it happened to be when Broadway Bakes was taking place - the annual fundraiser that Schmackary's holds for Broadway Cares, the nation's top AIDS fundraising and grant-making organization. During this week, some of the theater district's biggest stars volunteer their time to stand behind the counter and serve customers. When we showed up, the line was down the block. Little did we know that everyone was waiting to have their picture taken with Audra McDonald in exchange for a donation. A serendipitous moment as Zach brought us to the front of the line to meet her. Needless to say, everyone was quite pleased that I had taken them to this sweet oasis.

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Offsite 1 Event Planners Event Spaces Tenderloin Garment District Midtown West

Offsite

There are intriguing spaces sprinkled throughout the city that invite corporations to utilize their facilities, but stepping inside Offsite is a unique experience designed specifically for the business meeting clientele. The brainchild of Patrick Everett and Shawn Kessler, they have created a stunning turnkey facility where all day conferences can be held. Companies are invited to bring their employees together for a productive 9am-5pm meeting in the three levels of fully equipped space, which can then be flipped effortlessly into an appropriate venue for an evening event. The rooms are configured so that some forty people are able to sit around one gigantic table or be rearranged into smaller units. Attendees never have to feel confined to one space, as they can move around freely on each floor, dividing up into smaller breakout sessions, when necessary. The rooms are versatile and technology oriented, fully outfitted with AV equipment - as Patrick referred to it, "plug and play." Endless pens and pads, drinks and snacks, including large jars of enticing candy, are provided throughout the day. The partners have paid attention to every detail, taking into consideration exactly what they believe their clients will require, including a small executive office that allows for a private phone conversation and a myriad of white walls that are actually whiteboards. Offsite works with some of the terrific catering facilities in the area to provide top lunches and dinners for groups, and everything is served on their attractive dishes. While being given a tour, Patrick told me that he had been an event planner. When he discovered that there was something important missing in the corporate world, he found his niche. As he began to imagine the possibilities, he worked diligently on his concept with Shawn. Basically all one has to do is book the space, and the rock star team at Offsite will handle the rest.

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Old Country Coffee 1 Cafes Coffee Shops Chelsea Hells Kitchen

Old Country Coffee

At first glance, Old Country Coffee, managed by Lower East Side native Jesus Guerrios, seems out of sync with the bustling Hudson Yards and massive construction project that surround it. But that, it turns out, is precisely Jesus’ objective. “Our goal,” he says, “is to provide an oasis in this industrial, commercial area.” This small, inviting coffee shop with floors and ceiling made from Pennsylvanian oak combines modern and antique in its decor. And indeed, once the door closes, it is almost as if New York did not continue to exist outside.Jesus was approached by owner Dennis Donato in August 2015, who asked him to build a coffee shop and gave him free rein to design and manage it as he saw fit. Gregory Allan Cramer, I learned, was the genius behind the cafe's design.  An important choice that stands out is that the coffee shop serves locally roasted, custom blend coffee - sixty percent of which is from Asian Pacific beans and forty percent from South American beans - together with pastries from La Marjolaine Bakery in Queens. The resulting coffee is smooth and flavorful without being too bitter.Yet this is just the tip of the iceberg of what Jesus, the former manager of the popular Cocoa Bar (with a striking resemblance to Dominican singer and icon, Juan Luis Guerra), has in the works. Sometime in late 2016 the coffee shop will become a beer and wine bar at night. Once the scaffolding outside gets removed, Jesus plans to install tables and chairs to seat more customers. To top it all off, he may open two more locations next year. So, as the Hudson Yards project is driven to completion and pedestrian traffic increases, Old Country Coffee may serve as an oasis not just in that area, but in many others throughout the city.